How Will Digital Marketing Help Your SME? - All Your Questions Answered

1. Synclarity Digital Pvt LTD How Will Digital Marketing Help Your SME? - All Your Questions Answered

2. How Will Digital Marketing Help Your SME? - All Your Questions Answered Due to the COVID-19 pandemic, almost all industries have been adversely affected, but small and medium-sized enterprises are disproportionately bearing the brunt of this crisis. Synclarity conducted a special Q&A webinar to help small businesses harness digital marketing to reduce and thrive on the impact of the pandemic in these challenging times. Here are a few highlights from the webinar by the Chief Digital Evangelist at Quantastic, TejasChaudhari. Tejas is a marketer and Agency Leader for Full Stack Development. From advertising strategy to campaign ideas to leadership generation, Tejas loves to help companies strategize their digital marketing strategies. Let's see what it was all like during the webinar. What questions did Digital Marketing Expert TejasChaudhari answer? 

3. Digital Marketing During and Post Lockdown • The webinar's very first question was "What was Digital Marketing 's position during and after the lockdown?" Tejas claims that people appear to focus more on their news and alerts on digital media outlets. • It is also the ideal time to bring the organisation into the digital space or to engage in writing content for these websites. Amid changes in consumer tastes, the brands have reoriented their marketing targets. Digital advertising campaigns will need assistance to reopen those physical stores that were closed during the lockdown. • There are several considerations that come into play here that we should consider: updated details about Google My Business, communication strategy on hygienic and safety steps, allocation of budgets according to their position and marketing campaign planning.

4. Digital Marketing in Unlock Phase • Attendees also asked “What will be the effect of Digital Marketing in the unlock stage?” According to Tejas, with the help of digital marketing, customer retention cost has reduced on social media platforms.  • The key advantage of digital marketing is to maintain the visibility of small businesses as well as boost new earning opportunities through the pandemic. If consumers know a company has an Instagram presence, they may not be aware of the various ways this company can support them during this time. Thus, during the lockdown, brands with a great digital presence can reap out the benefits of telling their brand stories. Importance of Digital Marketing for SMEs • "Now comes the most important part of the webinar, in which people asked," Why does digital marketing matter to SMEs? The ways of reaching out to clients have been changed by digital marketing. • "Content" is one of the core aspects of digital marketing. "Content production is an efficient and budget-friendly process," Tejas says. • Content marketing enables brands, particularly in times of crisis, to become storytellers and provide useful information. Customers will look for content to entertain, inspire, educate and inform.

5. Strategies To Revive Business Post Lockdown • "They asked a question about" What strategies should they take to revive their company? As a small business owner, if you think you can work hard and rebuild your business quickly with greater effort once the lockdown is over, you can bite more than you can chew. • A few techniques for reviving a company were clarified by Tejas. • One of them was to send the prospects / clients to have free consultations. It can be a perfect way for your clients to be empathetic. You can already provide telephone and email support to your customers, but now is the time to increase your customer service performance and ensure that your customers can reach you from anywhere. • Second, digital marketing allows you to specifically come in and study your customers ' behaviour. • This can therefore help to form a clear picture of what's working with your audience. This can therefore help to form a clear picture of what's working with your audience. In addition, this helps you to narrow down the target market. 

6. Buyer Persona  • Attendees asked the question ”What all factors should be considered while creating the buyer persona?” • Tejas gave a simple answer to it. First thing every business must do before creating the buyer persona is to find out “Who will get benefits from the business?”  • The best way to get started with the buyer persona is - Research. The strongest buyer persona is focused on market research and insights you obtain from your current customer base.  Tips to Leverage Different Marketing Channels  • There were people from different sectors of the market who attended this webinar. They were curious to know, “Which social media platform is best suited for their business?” • Tejas himself uses all the platforms to get the best out of all. You can choose any of the media for your business. The only thing to be kept in mind is what content you will be posting on that. • He also specified some of the platforms for different businesses.  • Pinterest , Instagram, Google My Business(GMB) , WhatsApp

7. Build/Revamp a Website • It's time to go interactive and look at the latest scenarios. "The participants asked," How can a website be created or modified for their company? Tejas believes that going digital will bring a lot of luck to your company. • You can also discover your business in any part of the world with a website. Some fast website launch platforms are mentioned-Wix, Weebly • From these instruments, one can use any theme relevant to their business. • The second thing that he stressed was "website structure.“ • A solid site layout enhances the user experience. If a website is attractive to users, then search engines are attractive, too. Crawlers can quickly crawl around the site when a website's homepage is linked to essential subpages. 

8. SEO Tips • The next question from the participants was, "What are the SEO tips for SMEs to be leveraged?" On a few of the SEO tips, Tejas put a light on: • One of the most effective ways to boost local SEO is to ensure that the listing information of your business is available and consistent across a variety of sources from third parties. • Google and other search engines constantly search these pages to build a deeper understanding of the local website and your business. Centered on a specific keyword, a well-crafted content marketing strategy emphasises writing blog posts that inform and engage the target audience. • Focusing on long-tail keywords is a great SEO strategy. • Long-tail keywords get less web traffic, but they would usually have a higher conversion value because they are more descriptive. 

9. ROI Measurement • The most important part for any business owner is ROI. The question is “How to Measure and Improve Your Digital Marketing ROI?” • The above mentioned metrics cannot give you a clear picture of how much time, money, and effort you put into your brand’s digital marketing. • Tejas says - Not all campaigns have a conversion goal! • Many promotions are for awareness building. While others try to get the customers into the marketing funnel. When your marketing strategies are targeted at converting, Videos - Powerful Way for Engagement • Many individuals asked during the webinar, "How do they use video marketing for their business?" Tejas began his reply by saying, "Before COVID-19, the average video consumption was 25 minutes, but now it has increased to 30 minutes.“ • Video is a versatile and immersive type of content that not only gives you a real-life picture of what's going on, but it's easy for multiple platforms to share. 

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