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Instagram has released dozens of new tools for businesses - Instagram posts, new ways to drive traffic from Instagram stories and video platform like IGTV.
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Back in 2010, when Instagram first came onto the scene, it was just like every other social platform; loaded with selfies, pets, and food posts. Quick forward into 2019 and the transformation of Instagram from a simple picture sharing app to a full-on marketing platform is almost complete. Only look at some of the newest additions to the platform! Instagram has launched hundreds of new business tools including predictive analytics, Instagram shoppable content, new ways to drive traffic from Instagram stories, and the latest digital video platform such as IGTV. Since Instagram stories were published in August 2016, companies have been getting a good return from using this device. On the other hand you just want to know the difference between Instagram stories in the feed and Instagram updates. Lets immerse yourself in the Instagram Feed VS Instagram Story discrepancies! One of the most noticeable distinctions between the two is that each time you post a feed, you publish a convincing story. Instagram story helps your fans to view photos and videos that sometimes don't make it to their page. It is a viewpoint audiences want to see, as it provides the audience with a sense of openness. That can also add a custom touch to the way you engage your audience. At Instagram story you can show behind - the-scenes videos or Boomerangs (a moving picture or GIF). It builds anticipation, and increases interaction on your website, increasing awareness of the brand. Use this to share the sales and discounts for your company. Seek to offer the deals through your IG Stories instead of a mass email with coupons for your business to see how this affects the sales to traffic on the website. There is no need to include an lengthy chunk of text or captions for Instagram posts, because of the amount of time it takes.
Say there's an case, for example, and you want to feature it on your website, but you're unsure how you can incorporate it into your feed flow. Instagram stories are the ideal tool for getting this material included. Instagram stories are a perfect way to open new channels to increase brand awareness and engagement. Perhaps better, they provide a range of apps to help keep the audience involved. Many people on social media only watch passively, but there are features in Instagram Stories that help you get an action or verbal response out of them. Those characteristics include: ● Quiz Questions ● Polls ● Open-ended Questions ● Links (if you have over 10,000 followers)
On the other hand, Instagram feed is fixed, they don’t disappear. Instagram feed is how people find you. Thanks to your photos and videos, your Instagram account is searchable on Instagram. People will search on Instagram when they’re looking for something (example: wedding dress, vacations). They type hashtags and keywords on Instagram. This goes hand in hand with preparation, but you do have to think about the fact that the first thing they see when a new follower hits your profile is your update.
It is important to put extra time & thought into that. For your images, you can use the same editing style to give your feed a smooth and more consistent flow, or use a color scheme. Ultimately, this will make your feed more attractive to the eye. Really, it's about discovering your own unique look and style feed so you can start branding yourself. Then people browse through Instagram posts to find what they are searching for and your brand that appear in the search results. Your posts stay longer than you Insta stories. Instagram feed will range from sharing content of others (with permission of course) to something that may be important to you and your followers. So, you go there. If you've ever found yourself scratching your head wondering what more- feed or story to use, then you need to be clear about the two different approaches and their intent. Instagram these are two entirely different devices.