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Media Global Market Briefing provides strategists, marketers and senior management with the critical information they need to assess the global media.
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The Business Research Company Media Global Market Briefing 2016
MediaGlobal Market Briefing Characteristics • The word ‘media’ refers to the technology by which information is delivered to an audience. The media industry consists of businesses that produce and distribute television and radio programs, motion pictures, and commercials along with video and audio recordings, games and publishing. • Media plays an important role in making the world a global village and reducing the communication gaps. Media is considered as a source of/channel for information, education, entertainment and advertising.
Key Trends in the Media Global Market Briefing • Newspaper Digitization – Newspapers are considered as the primary form of print media. The newspaper industry is currently experiencing significant transformations with the advent of new technologies. The new technologies are providing a multitude of new platforms to disseminate news content in exciting and innovative ways. Publishers of newspapers and news media have changed their distribution approaches by introducing digital offers and services which can cater the needs of the consumers. • Shift To Digital Books and Magazines – Similar to newspapers, large number of books, magazines and various other periodicals are now available as digital copies. The entire print media has partially modified to electronic form with e-newspapers and e-books. Some of the publishers are providing a combination of print and digital content with a range of attractive and convenient offers.
Media Global Market Briefing Segmentation • Broadcasting was the largest segment in the media sector with a xx% share of the global media market. • Publishing was the second largest segment with xx% of the media market. • Information Services was the third most important segment with xx% of the market.
Media Global Market Briefing Segmentation Media, Market Segments, 2015 $ billion
Media Global Briefing Industry Competitive Landscape • The leading competitors in the global Mediamarket are Comcast, Google and Walt Disney. • Key Competitor Profiles, Media Market • Comcast • Product portfolio • Brief financials • Market share • Future Strategy • Google • Product portfolio • Brief financials • Market share • Future Strategy • Walt Disney • Product portfolio • Brief financials • Market share • Future Strategy
Media Global Market Briefing Description • Media Global Market Briefing Report from the Business Research Company covers market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, market shares, trends and strategies for this market. • The market characteristics section of the report defines and explains the market. • The market size section gives the media market revenues, covering both the historic growth of the market and forecasting the future. • Drivers and restraints looks at the external factors supporting and controlling the growth of the market. • Market segmentations break down the key sub sectors which make up the market. The regional breakdowns section gives the size of the market geographically. • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in the last three years are identified. • The trends and strategies section highlights the likely future developments in the media market and suggests approaches.
Media Global Market Briefing Scope • Markets Covered: TV and Radio Broadcasting, Print Media, Information Services, Website, Film and Sound • Companies Mentioned: Comcast, Google, Walt Disney, Twenty-First Century Fox, Time Warner, Time Warner Cable, DirecTV, Liberty Global, CBS, Viacom, Naspers • Geographic scope: Americas, Europe, Asia, Middle East and Africa, Oceania. • Time series: Five years historic and forecast. • Data: Market value in $ billions. • Data segmentations: Regional breakdowns, market share of competitors, key sub segments. • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Media Global Market Briefing Reasons to Purchase • Get up to date information available on the media market globally. • Identify growth segments and opportunities. • Facilitate decision making on the basis of historic and forecast data and understand the drivers and restraints on the market. • Develop strategies based on likely future developments. • Gain a global perspective on the development of the market.
Media Global Market Briefing - Table of Contents • Media Market Size and Comparisons 2016 5 • Media Market Historic Growth 6 • Drivers of the Market 6 • Restraints on the Market 7 • Media Market Forecast 8 • Drivers of the Market 8 • Restraints on the Market 9 • Media Market Comparison With Other Markets 10 • Media Market Historic and Forecast Growth Comparison With Other Markets 11 • Media Market Segmentation 12 • Media Market Geography Split 14 • Global Media Market Size, Split By Region, 2015 14 • Media Market Competitors 16 • Comcast Corporation 16 • Google Inc. 17 • Walt Disney Company 18 • Twenty-First Century Fox, Inc. 18 • Time Warner 19
Media Global Market Briefing - Table of Contents • Media Market Key Mergers and Acquisitions 21 • Media Market Trends and Strategies 23 • Newspaper Digitization – 23 • Shift To Digital Books and Magazines – 23 • Transition To Digital Broadcasting – 23 • Virtual Reality in Filmmaking – 24 • Appendix 25 • NAICS Definitions Of Industry Covered In This Report 25 • Abbreviations 29 • Currencies 29 • Research Inquiries 29 • The Business Research Company 29
Media Global Market Briefing – List of Tables • Table 1: Global Media Market Historic Market Size, 2011 – 2015, $ Billion 6 • Table 2: Global Media Market Forecast Market Size, 2015 – 2019, $ Billion 8 • Table 3: Global Media Market, Split By Segments, 2015, $ Billion 12 • Table 4: Global Media Market, Split By Region, 2015, $ Billion 14 • Table 5 : Global Media Market, Key Competitor Market Shares, 2015, Percentage(%) 16
Media Global Market Briefing - Table of Figures • Figure 1: Global Media Market Historic Market Size, 2011 – 2015, $ Billion 6 • Figure 2: Global Media Market Forecast Market Size, 2015 – 2019, $ Billion 8 • Figure 3: Global Media Market Value, Comparison With Other Markets, 2015, $ Billion 10 • Figure 4: Global Media Market, Historic and Forecast Growth Rate, Comparison With Other Industries, 2011-2019, Percentage (%) 11 • Figure 5: Global Media Market, Split By Segments, 2015, $ Billion 12 • Figure 6: Global Media Market, Historic and Forecast Growth Rate, Split By Segment, 2011 – 2019 13 • Figure 7: Global Media Market, Split By Region, 2015, $ Billion 14 • Figure 8: Global Media Market, Key Competitor Market Shares, 2015, Percentage(%) 16
Media Global Market Briefing - Buy Now • Media Global Market Briefing is a detailed report giving a unique insight into this market. The report is priced at $1000 for an individual user. To use across your office the price is $1500 and $2000 if you wish to use across a multinational company. • Clients are able to input on the design of the report and highlight points of special interest.
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