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Deep Downes Audit & Suggestion Report

TCS Alliance

TCSalliance
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Deep Downes Audit & Suggestion Report

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  1. DEEP DOWNES 14-09-2023

  2. SEO AUDIT REPORT On-Page SEO: ●Pages with low word count oWe can resolve this by adding more relevant and useful content to the pages. We want to ensure that our website visitors have a positive experience and can easily find the information they are looking for. We will do keyword research and according to that, we have to revamp and increase the content which will help in ranking on search engines. ●Page heading tags are Duplicate, same as page title, and missing. oWe must add unique H1 headings that accurately summarize the content of the page. By doing so, we will help search engines and users understand the main focus of the page. ●Pages with empty meta descriptions oMeta descriptions. We can write unique and descriptive meta-descriptions for each page to provide context to search engines and users. This will help improve our website's search engine visibility and user engagement. ●Pages with Short Title Tags oNeed to write proper titles with a predefined word limit and with the right keywords in them. This will help users and search engines understand what the page is about and will improve our website's visibility. ●Pages not following Proper Heading Hierarchy oWe must use H1 as the main heading and use H2, H3, and other headings in a hierarchical manner to structure the content of the page. By doing so, we will help users navigate the page and understand the main ideas being presented. ●Images without Alt Texts oPutting the alt texts in the images tells Google about the images, as Google can’t see images like users do so we must add the alt texts to describe the image. We can rank on Google images by doing this.

  3. ●Main keywords are not distributed well across the important HTML tags. oWe must ensure that important HTML tags such as H1, title, and meta description contain the main keywords. By doing so, we can improve our website's search engine visibility and user engagement. ●Non-Friendly URLs oURLs are not user-friendly as they contain numbers instead of service names, we have to optimize the URLs by adding proper keywords In the URL which will help in ranking better. Technical SEO: ●URL contains upper case and spaces. oURLs with upper case and spaces are not as search engine friendly as URLs with lower case and no spaces. ●Canonicals missing oCanonical URLs tell search engines which version of a page is the preferred one. Without canonical URLs, search engines may index multiple versions of the same page, which can lead to duplicate content issues. ●Content is exactly duplicated on many pages. oDuplicate content can confuse search engines and make it difficult for them to rank your website's pages correctly. ●Robots.txt file not implemented. oThe robots.txt file tells search engines which pages to crawl and which pages to exclude. We will create a robots.txt file and upload it to the website's root directory. ●Images are not properly sized. oLarge images can slow down website loading times. The solution is to resize images to an appropriate size before uploading them to the website.

  4. ●Sitemap needs to be optimized. oA sitemap helps search engines crawl a website's pages more effectively. We have to optimize the sitemap by adding only important pages of the website and then indexing it to Google Search Console. Off-Page SEO: ●Website has low backlinks. oWe will Build backlinks from reputable websites using link-building strategies like guest posting, business listings, directory submissions, etc. Creating high-quality content can also help in earning backlinks naturally. Page Speed Insights: Mobile and desktop speed should be improved, as it’s one of the main ranking factor given by Google, Google says that the websites that load fast on mobile/desktops have higher chances to rank top on Google instead of websites with slow speed. MOBILE:

  5. DESKTOP:

  6. WEBSITE SUGGESTION ●SSL Certificate Expired oYour site SSL Certificate is expired and needs to be renewed. An SSL certificate is a digital certificate that authenticates a website and encrypts communications between the website and its visitors. SSL certificates expire after a certain period, typically one or two years. When an SSL certificate expires, it is no longer valid, and the website's security is compromised. ●Website Content Should Be Increased. oOverall, the website doesn’t have enough content. We need to add some high-quality content on the website after doing complete keyword research that will be lucrative for our website as well as for the search engine. ●All the services should have separate pages but under the Service main page. oFor example, if you offer web design, SEO, and social media marketing services, your navigation menu might look like this: • Home • About •Services oPOOLS ▪ POOL COVERS ▪ FREEFORM ▪ GEOMETRIC ▪ INDOOR ▪ POOL OPTIONS ▪ COMMERCIAL POOLS oSPAS

  7. ▪ OUTDOOR SPAS ▪ INDOOR SPAS oBACKYARD LIVING ▪ OUTDOOR KITCHENS ▪ FIREPLACES AND PITS ▪ WATER AND FIRE FEATURES ▪ KOI PONDS For Example: ` ●FAQ PAGE oMost of the answers on your FAQ page probably already exist elsewhere on your site— the problem is they might not be that easy to find. Visitors will primarily use your site menus to navigate through your site, but an FAQ page can also serve to point them where they need to go-whether that’s a product page, a whitepaper, or a blog post they might not have found otherwise. An FAQ with links to related content provides your user with a deeper experience of your website and boosts your internal link-building, which is an important search ranking factor. For Example:

  8. ●More professional look for portfolio pages We can create a main category portfolio as shown below with obvious images and modifications with the Button leading to that particular portfolio page, Such as Pool, Spa, and Backyard Living all shown in vertical form with proper images and descriptions with the button landing to their portfolio page.

  9. ●BLOG PAGE oSearch engines favor sites with high-quality content that are updated regularly. The very best way to ensure our site has this key feature is to start a business blog. To make search engines happy: post regularly, keep the website updated with fresh content, and post informative content that positions our business as a thought.

  10. ●BOOK AN ONLINE Service separate page. oWe can create a booking or consultant page on your website that allows clients to schedule bookings online. This will provide convenience to your clients and increase accessibility to your services. By offering online scheduling, clients can easily book services at their convenience, without the need for phone calls or emails. ●This Section needs to be updated. oAll images are attached as it looks like a single banner with multiple photos, we need to update it with more professional layout. For Example

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