Europe's 10 Most Successful Businesswomen to Watch in 2023

1. MAY | ISSUE : 04 | 2023 INSPIRING THE BUSINESS WORLD Europe's 10 Most Successful Businesswomen to Watch in 2023 Pg.No: 22 Transforma?ve Insights Women Driving Economic Growth and Innova?on Pg.No: 34 Trailblazers of European Business Women Making Waves in the Corporate World France Dequilbec Interna?onal Talent Acquisi?on Director and Managing Director CEO Worldwide and Female Execu?ve Search France Dequilbec Enabling Women to Reach the Upper Echelons of Corporate Leadership

2. should be Power reserved for weightlifting and boats, cause Leadership really involves responsibility.

4. urope has long been home to excep?onal business leaders who have made their mark on the global stage. Among these Editor’s accomplished individuals, women have been E playing an increasingly influen?al role, driving innova?on and success across a wide range of industries. Note These pioneering businesswomen are not only achieving remarkable personal success but also advancing the mul?- industrial pla?orm, shaping the future of Europe’s business landscape. One of the key factors contribu?ng to the success of these Initiations and businesswomen is their ability to navigate mul?ple industries. They seize a unique skill set that allows them to Transformations by adapt to diverse business environments, leverage their exper?se, and iden?fy opportuni?es across different sectors. This mul?-industrial approach enables them to Women Leaders bring fresh perspec?ves, innova?ve ideas, and cross- industry collabora?ons that fuel growth and resilience. These successful businesswomen are ac?vely championing gender equality and promo?ng inclusive prac?ces within their organiza?ons. They understand the value of diverse perspec?ves and the importance of crea?ng an environment that embraces different backgrounds, experiences, and ideas.

5. By fostering a culture of inclusion, they encourage collabora?on, enhance crea?vity, and drive innova?on. This commitment to diversity not only benefits their own companies but also sets an example for the broader business community. In addi?on to their remarkable achievements within their respec?ve industries, The CIO World takes pride in providing a pla?orm for such personali?es through the latest edi?on – Europe’s 10 Most Successful Businesswomen to Watch in 2023, highligh?ng businesswomen that are making significant contribu?ons to societal and environmental challenges. Recognizing the interconnectedness of business success and sustainability, they strive to create a posi?ve impact beyond financial gains. By integra?ng social responsibility into their business strategies, they demonstrate that profitability and CIO sustainability can go hand in hand. - Prh D. Bombarde

6. 08 C O V E R S T O R Y France Dequilbec Enabling Women to Reach the Upper Echelons of Corporate Leadership IGL G S

7. RAISSA CXO De Haas A DESIGN SYSTEMS De THINKING LEADER JAYCE Haas 18 Redefining Mixers for a 30 Premium Drinking Experience 26 38 ALLEGRO ANGELA’S DINKWANYANE SWIM SCHOOL Inspiring Entrepreneurship Guiding Aspiring Swimmers within Young Minds towards Zeniths Articles Transforma?ve Insights Trailblazers of European Business Women Driving Economic Women Making Waves in the Growth and Innova?on Corporate World 22 34

8. ISSUE 04 | MAY | 2023 THE CI INSPIRING THE BUSINESS WORLD CREDITS CREDITS Chidiebere Moses O. Editor-in-Chief Prashik Bombarde Managing Editor Execu?ve Editor Adiba Tarade Visualiser Jaine Woods Art & Design Head Sonia Raizada Co-designer Bella Smith Art & Design Assistant Paul White Business Development Manager Jane Adans Marke?ng Manager Lisa Jones Corporate Ofce Business Development Execu?ves Nancy B., Sarah M. Insights Success Media Tech LLC Michael D., Aaron S. Sales Execu?ves 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Technical Head Prachi Mokashi Email: info@thecioworld.com David Walker For Subscription: www.thecioworld.com Assistant Technical Head Technical Consultants Lexi Morgan Follow us on www.facebook.com/thecioworld www.twitter.com/thecioworld Digital Marke?ng Manager Renuka Kulkarni Jason Miller We are also available on Assistant Digital Marke?ng Manager Lilly Jacob SME-SMO Execu?ve RNI No.: MAHENG/2018/75953 Research Analyst Sarah Miller Copyright © 2023 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in Nicole Smoot Circula?on Manager this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success.

9. Bjorn Kempe Featuring Allegro Dinkwanyane Angela Wilson CEO/Founder Founder and CEO Founder and CEO EXPOSASIA Company Orgella Group Angela’s Swim School exposasia.com orgellagroup.com angelasswimschool.co.uk Brief Allegro is a passionate, Bjorn is a seasoned Angela's passion is to experienced, results- business leader, investor, ensure everyone has the oriented communica?ons cultural facilitator, lecturer, chance to lean a life- professional with a solid successful business owner saving and life enhancing background in stakeholder and strategist in Asia for 25 skill and to be given the rela?ons and social media. years. chance to reach their full poten?al in their chosen field. Featuring Emma Davies France Dequilbec Frederic Dervieux Hartmut Jenner Co-CEO Managing Director President and CEO CEO Company Octopus Ventures CEO Worldwide Frostkrone Food Group Kärcher octopusventures.com ceo-worldwide.com frostkrone.de de.kaercher.com Brief Emma joined Octopus France from an early age Frederic has successfully Hartmut Jenner is Chief Ventures as joint CEO in was fascinated and built several businesses Execu?ve Officer & 2021, bringing with her a inspired by the women interna?onally and drove Chairman of the Board of wealth of experience, that pioneered the fight focused teams towards Management of Alfred exper?se, and networks for women’s rights, and high growth/high profit Kärcher SE & Co. KG., he from a range of world- remain so for those that results. joined the company in class investment houses. con?nue our fight to this 1991. day. Stephan Tahy Raissa de Haas Featuring Jumana Al-Sibai CEO & Joyce de Haas Chairman Founders Company Duravit AG MAHLE Double Dutch Drinks duravit.de mahle.com doubledutch.smugmug.com Brief Jumana has been working Stephan is an Execu?ve Raissa and Joyce started in the automo?ve industry Officer with excep?onal, Double Dutch early 2015, for nearly 18 years in interna?onal success in to create premium so? various leading roles, and the corporate drink mixers that enhance had the privilege to guide management of a global quality gins, vodkas and several global market-leader in the tequilas but are just as organiza?ons through FMCG/branded goods. delicious on their own. major industry changes.

10. Europe's 10 Most Successful Businesswomen to Watch in 2023 France Dequilbec Enabling Women to Reach the Upper Echelons of Corporate Leadership It is becoming increasingly obvious that women are not only capable of taking on senior roles but are thriving in them. It’s ?me for us to take the necessary steps to bridge the gender gap and create a more equitable and successful business landscape.

11. France Dequilbec Interna?onal Talent Acquisi?on Director and Managing Director CEO Worldwide and Female Execu?ve Search

12. “No longer will the same stale faces dominate the This is a remarkable story of one woman’s ambition and Boardroom.” determination in the face of adversity, and it is a true inspiration for anyone looking to follow in her footsteps. ow often have you felt the drive within yourself to take the next big step, to push yourself to reach Let’s dig deeper and examine her successful path to H greater heights of success, only to be stalled in assisting companies in improving their leadership teams your tracks by the fear of what other people would think? around the world. But here’s the notion: Women are a powerhouse of talent A Woman of Many Talents who Soars to Success and multitasking, capable of taking on the world and completing tasks with speed and efficiency that often leave France Dequilbec has taken the reins as Managing their male counterparts in the dust. It’s a shame that the idea Director of Female Executive Search, one year after it set of women taking on senior roles or starting their own off on its journey in 2018. She previously held the title of businesses is still seen as taboo in society, but with a Head of International Talent Acquisition for CEO sprinkle of courage and a helping hand or two, you can Worldwide. Before that, she had the opportunity to gain shatter those preconceived notions and soar to the heights multi-continental experience while working in the mobile you know you’re capable of. phone business at Motorola and Siemens, where she held the position of Communication Director for an impressive France Dequilbec had a vision of a world where men and seven years. Finally, France decided to take the plunge and women were equally represented in leading executive launch her very own venture. positions. When this concept seemed like nothing more than a distant fantasy, France took a leap of faith and kicked off France has a Ph.D. in German and a Post-master’s degree in her entrepreneurial journey by defying the status quo. Now, Information and Communication Technologies from the France is the International Talent Acquisition Director/ Sorbonne-Celsa Higher Education Establishment. Managing Director at CEO Worldwide and Female Executive Search and is dedicated to helping women In 1995, when the concept of having an equal number of achieve the highest levels of corporate success. male and female executives was still a far-fetched dream, she took a leap of faith and ventured into the world of From a young age, she was utterly captivated by the entrepreneurship. Despite having worked in two big pioneering females who fought for women’s rights. She is corporations that lacked female representation in higher- still in awe of those who persist in this fight today. As she level management positions and subsidiaries, she embarked on her career, she encountered workplaces where established her own company, thus becoming a trailblazer there were zero women in leadership roles—a common in the women’s movement. occurrence at the time. To allow herself the opportunity to realize her professional aspirations without having to She was determined to reach her full potential and seize outshine her male counterparts, she established Les 100 control of her future by creating her own company. Despite Ciel—a multi-disciplinary communication agency the opposition she faced from men who doubted her ability specializing in the High-tech industry, based in Paris. to be a successful managing director and business owner, she pushed forward, refusing to give into the pressure of Back in 2008, the company had more than 200 clients over needing to constantly outperform her male counterparts. a 13-year period, including some of the biggest names in She knew it wouldn’t be easy, but nothing worth having the industry, such as HP, Motorola, Infineon, Colt, and ever is - and she was ready to prove them wrong. VistaPrint. This was a major achievement for the company and a testament to the dedication and perseverance of its The yin and yang of men and women offer a unique founder, who set out to break the taboo and promote the dynamic when it comes to business, as a woman’s approach talent of women in business. While building an impressive may differ from a man’s, but the ultimate goal remains the client list, she also created an international independent PR same. In a nutshell: the execution of the plan may vary, but agency network, which has been instrumental in her the end goal is always the same. Women are often just as success. With 65 employees, a revenue exceeding 5 million passionate, if not more so, than their male counterparts euros, and a double-digit bottom line, Les 100 ciels had a when it comes to achieving success. This is because women sky-high track record! rarely let their egos get in the way, making them an invaluable asset to the success of a business!

13. The yin and yang of men and women offer a unique dynamic when it comes to business, as a woman’s approach may differ from a man, but the ul?mate goal remains the same

14. Still, fortunately, there are courageous men who are international iCEO database, including a noteworthy convinced of the huge potential of women’s contributions to number of female leaders, making CEO Worldwide the go- business, and Patrick Mataix is one of them, having to for hiring the most qualified candidates for executive surrounded himself with women in key positions long roles. Additionally, the company’s Investors on Demand before regulations and the media took on the subject. service is also able to connect businesses with investments when it is most needed. It was, therefore, a natural and obvious step to launch this service, dedicated to promoting and placing female Female Executive Search is an innovative, specialized executives: Female Executive Search. recruitment platform determined to level the playing field in the boardroom. They recognize the undeniable value of female leadership and want to provide opportunities to Unmatched Services with Innovative Approaches qualified female executives who are ready to make a powerful impact. Through their platform, they bridge the CEO Worldwide is leaving its mark on the executive gap between recruiters and female executives, thereby recruitment industry with its revolutionary approach to empowering women and businesses that understand the international hiring. With their fixed recruitment fees, importance of diversity. Ultimately, this is about creating flexible contract terms, and 100% success rate with a 12- positive change for business and the global economy as a month replacement guarantee, they are a force to be whole. Female Executive Search is here to champion reckoned with. Not only that, but they prove their female executives and make their potential visible. commitment to excellence by striving to deliver the best possible service to their clients, and that means providing a Call-to-action to Empower Women in the Workplace selection of suitable candidates within just ten days. For those looking to make the search for the perfect executive a bit easier and more cost-effective, CEO Worldwide is the There is immense power in female leadership, and it’s time obvious choice. And with their commitment to excellence to break the taboo and shine a light on the amazing talent of and top-notch customer service, you can rest assured that women in business. This is why it was a no-brainer for you’re in good hands. them to launch their new female executive search service, which seeks to promote and place female executives in positions of power. Part of the well-respected and distinguished CEO Worldwide family, Female Executive Search is the perfect bridge between progressive organizations that recognize the This new service is a call to action to empower women in value of gender diversity and the world’s top female the workplace and to put their ideas and expertise to use in leaders. Their mission is twofold: To provide a platform for high-level positions. It is an invitation for women to female candidates to showcase their skills and to give become part of the decision-making process and to create a organizations access to premier talent while fostering an stronger and more inclusive business environment. environment of idea and experience sharing. Their team of experienced recruiters is passionate about helping This service is an opportunity for female executives to businesses achieve their goals. They are on a mission to envision and execute their own success and to break make sure that female leaders across the globe are boundaries in the corporate world. represented in the top echelons of the corporate world. By partnering with organizations, they will ensure that female France is a passionate advocate for female leaders and voices are heard and that their skills and expertise are dedicates large portions of her day to helping them. She celebrated. understands the transformative power of words and works to challenge the way they introduce themselves and CEO Worldwide: Go-to for Female Leadership Success articulate their professional capabilities. Her aim is to help them leverage their unique talents and build their personal From its early days, CEO Worldwide has skyrocketed to brands. To achieve this, she has created a dedicated success, becoming renowned for its ability to swiftly meet platform on which female leaders can showcase their the needs of executives and its vast international experience professional track record and demonstrate the value they with over 2,000 placements in 70 countries. In recognition can bring to any organization. Through her tireless efforts, of its excellence, Forbes listed CEO Worldwide as one of she is empowering these female professionals to make their the top 250 U.S. executive recruitment firms. A staggering voices heard and prove that actions really do speak louder 21,000 vetted executives are stored in the company’s than words.

15. CEO Worldwide – We prove our commitment to excellence by striving to deliver the best possible service to our clients, and that means providing a selec?on of suitable candidates within just ten days.

16. At its core, its platform gives women executives the ecosystem, a diverse executive team can create a stronger, confidence to showcase their professional skills and helps more resilient, and more profitable company. With female their female candidates reach new heights of success. leaders at the helm, there’s no telling how far a business can Through their suite of tools, including video, they are go. working to create a more vibrant and inclusive environment for women in leadership positions across the globe. With a In June 2018, Female Executive Search was founded at a five-year plan in place, they can’t wait to see what the time when just 7% of their pool of vetted international future holds for them! They are committed to using every candidates were women. Now, after just five years, it’s available resource to give women the tools and support they pleasing to report on the positive changes in those numbers need to achieve their career goals and make a real impact and in the landscape. As of today: on the landscape of leadership. Whether it’s helping more women find their voice or providing a platform for women Ÿ 25% of their internationally vetted candidates across 40 to advance their own professional development, they are countries are female executives. working hard to ensure that the future of leadership is more Ÿ Where competencies fit, they systematically present one balanced. female and one male for every position. Ÿ 20% of their placements are female, a figure that has They’re excited to see the regulations and initiatives that grown by 50% in the past six months. develop that will lead them into a future that is equal, Ÿ She personally interviewed over 425 female C-level diverse, and inclusive! Respect and trust are the key drivers candidates from across the Globe. of the relationships she establishes with their candidates and Ÿ They have placed women in CXO positions globally. clients. Revolutionary and Record-breaking High-tech Platform Female Leaders at the Helm They have created a revolutionary and Record-breaking Although the evidence is clear that greater gender equality High-tech Platform that is catered to both clients and at the top leads to better business results, the reality is that candidates alike. This ASP platform has the capability to women remain vastly underrepresented in the C-suite. match a pool of 21,000 international executive candidates However, attitudes are shifting, and companies are hiring with their client’s needs around the world in a professional more women into senior roles, recognizing their immense and speedy manner with full flexibility and success-based capabilities and value. hiring fees. France states, “We’ve also seen a surge in regulations This innovative platform provides a few key features such around the world aiming to increase the representation of as sourcing, vetting, and selecting the right talent from a women in board and management-level positions. Female pool of over 21,000 top executives worldwide, presenting a leaders now have dedicated platforms and initiatives to shortlist of candidates in less than ten days, and an in-house showcase their impressive professional backgrounds and video platform that enables both clients and candidates to accomplishments. It is becoming increasingly obvious that conduct interviews remotely and showcase their women are not only capable of taking on senior roles but professional skills and build their digital and personal are thriving in them. It’s time for us to take the necessary brands. steps to bridge the gender gap and create a more equitable and successful business landscape.” Word for Budding Entrepreneurs Female leaders have stepped up and shown the world that For those yearning to set foot in the business world, she diversity in business is an invaluable asset. Having a gender offers some sage advice: be an innovative leader! balance at the top executive level can not only provide a Entrepreneurship is all about thinking outside the box and company with a competitive edge, but it can also bring a creating something new; don’t be afraid to take those leaps new level of synergy to the workplace. By challenging of faith. As a leader, you should always strive to think big traditional decision-making processes and embracing and never settle for mediocrity. Take risks, embrace failure, different perspectives, female leaders have the potential to and always keep pushing for success. As the saying goes, drive greater success and value to a business. Just as “If there’s a will, there’s a way!” biodiversity creates a stronger and more sustainable

17. Freedom: She wholeheartedly believes in living life with efficiency, and professionalism. It is a pleasure to partner no boundaries. She recognizes the power of freedom of with them, and we highly recommend their services for any thought, expression, and change, understanding that without critical C-Level executive hires. it, there can be no growth or progress. FM PBW Bearings Pvt. Ltd.:We manufacture bimetal & tri- Courage: Courage is something she highly values. It takes metal bearings, bushings, and thrust washers for locomotives, bravery to face a group of people holding different beliefs, engines, pumps, compressors, turbochargers, earthmovers, to march on despite being told that success is impossible, and a range of other reciprocating and rotating machinery. and to be honest and candid about your thoughts and ideas. M. Fillon,General Director of Novo Nordisk’s French Ethical: Making ethical decisions is a priority for her. She Branch strives to make sure that her business practices are moral and just and that she is able to gain the trust and respect of Reactivity, Efficiency, and Excellent Service those around her in order to work together towards a shared goal. When our HR team approached CEO Worldwide regarding the recruitment of an aseptic production director for our Progressive Augmentation French branch based in Chartres (700 staff), we were fully aware of the difficulties in finding such a specific profile, in Their ambitious expansion plan for 2023 and beyond is particular, as it was extremely urgent! focused on global growth, digital transformation, and driving diversity. To achieve this, they are investing in three The searched criteria were: key areas: Ÿ Aseptic production experience in the pharmaceutical industry 1. Growing their vetted executive pool, ambassadors Ÿ Degree in pharmaceutical studies or medicine network, and corporate partnerships around the globe. Ÿ Management of more than 300 staff and experience as This will enable them to attract the best talent and Co-Director expand their reach to key markets. Ÿ International coordination of several production sites 2. Extending their online services, such as their video Ÿ Bilingual French-English platform, to help candidates and clients get the most out of their recruitment experience. We appreciated CEO Worldwide’s operational, business- 3. Introducing new services for boardrooms and oriented, and pragmatic approach right from the first launching a range of #DEI initiatives to ensure every telephone briefing. They presented us with four candidates individual is given the opportunity to reach their career within eight days; thus, we could go ahead with face-to-face aspirations. interviews very quickly. Power of Hardwork and its Rewards CEO Worldwide guided us through the whole process with operational advice, business oriented but at the same time Naresh Patel,Managing Director, FM PBW Bearings with the necessary distance to challenge the candidates and Pvt. Ltd. to push the requirements of the Novo Nordisk team. We finally chose Eric Kummer due to his professional track We hired CEO Worldwide to find our CEOs both for our record in the pharmaceutical sector and in production. He corporate business and Trust. Over the course of a few was able to start within an extremely tight schedule, and up weeks, they managed to identify and present an exceptional to now, we are absolutely satisfied. shortlist of candidates, out of which we recruited the outstanding ones that fit perfectly what we were looking for. Thanks to the professional service of CEO Worldwide, their There is no way we could have done that on our own. reactivity, and pertinence, we could recruit such a specific profile in 35 days only, which is remarkable in this CEO Worldwide provides continuous follow-up of the international context in which the time factor plays a crucial process and nice and friendly attention, all of that with role. serious commitment, flexibility, a sense of urgency,

18. Testimonis Michelle, Execu?ve Consultant, Canada France Dequilbec is passionate about globally eleva?ng women to execu?ve posi?ons. She believes there is power in female leadership and ac?vely promotes, connects, and drives engagement for female leaders. It is a pleasure to work with this inspiring, authen?c, results-oriented, and high-impact Director Female Execu?ve Search. Giselle, Human Resources Director, France Female Execu?ve Search is commi?ed to doing what they say and saying what they do. I had the chance to be supported by France Dequilbec at a ?me of struggle in my professional path. She brought the light into the context I was going through, and thanks to her, I’ve been able to transform an issue into a great opportunity. France has a huge knowledge of the corporate world, especially concerning Execu?ve Women, and I see her as a strong inspira?on to improve the posi?on of Women in the business world. I wish we were all as commi?ed as France is to build a be?er corporate world for women.

19. Global Subscrip?on CIO Create Excellence Choose Subscription CIO THE Subscribe to CI THECIOWORLD INSPIRING THE BUSINESS WORLD Get THECIOWORLD Magazine in Print, & Digital on www.thecioworld.com

20. Allegro Dinkwanyane, Founder and CEO Orgella Group MAY, 2023 www.thecioworld.com 18

21. Europe's 10 Most Successful Businesswomen to Watch in 2023 Allegro Dinkwanyane Inspiring Entrepreneurship within Young Minds eter Drucker, an Austrian consultant, once said, Being an experienced leader, share with us your opinion “The best way to predict the future is to create it.” on how the adoption of novel technologies has P This sounds apt for the entrepreneurs who follow transformed various industries and what more could be their passion and pave the path of crafting dreams into expected in the near future? reality. And in their journey, they inspire others on the same path. Most of my businesses rely on the digital age to grow. Orgella Group has always made use of social media Allegro Dinkwanyane, Founder and CEO of Orgella platforms to reach new audiences as well as engage with Group started young and launched her first company our followers and clients. The digital age comes with great Orgella Entertainment under Orgella Group in 2011 when perks and resources for a group company such as Orgella she was studying journalism. Orgella Entertainment is a Group that also seeks to grow beyond the South African South Africa-based entertainment and lifestyle website with borders. the core objective of entertaining readers as well as informing them of the current celebrity/entertainment/world I think many business owners realized the power of news in the most factual way possible. Allegro also started technology for example social media platforms especially to use Orgella Entertainment as a platform to promote during the global pandemic when we all had to work from African celebrity talent. home and do business differently. The lockdown forced many businesses and individuals to accept the reality that Soon the success of Orgella Entertainment inspired Allegro our world is controlled and connected by technology and to launch her next company, a PR and Marketing agency it’s either you join the digital age and stay afloat or sink in Orgella Communications and that’s how the CEO took the previous age. Orgella Group to new heights which will be celebrating its th 10 year in business this October. Taking into consideration, the current pandemic, and its impact on global economies, how are you driving your The following interview exhibits Allegro’s journey of organization to sustain operations and ensuring the entrepreneurship, how the company survived the global safety of your employees at the same time? pandemic with team efforts, and Allegro’s views on gender inequality in the business world. The global pandemic has come with a lot of setbacks for the company. Many of our growth plans were delayed by the MAY, 2023 www.thecioworld.com 19

22. pandemic but on the positive side, the time spent working from home has allowed me as the founder to analyze the company from a different perspective. I’ve had to slow down a bit in order to see what we were doing right and come up with solutions on how we can move forward and become stronger post the pandemic. I have had to go back to the drawing board to re- organize the company, think about the company’s future, our objectives, and the team at large moving forward. Speaking of my team, surprisingly enough, I found that many of them preferred working from home to the office. They are more productive and in turn, have more time to explore other work opportunities and/or hobbies and spend time with their loved ones. This ,, has made me realize that one can have a successful business whilst still working from home and that most meetings can be done over a call or video call. I am also grateful for the time I now have to spend with my family and juggle the business and motherhood, especially now that I have a toddler in the house. I think that there’s a lot of good we can take out of the global pandemic. I choose to believe that it is teaching us something great and shaping our future in a way we had not imagined but still for our good. It is of course unfortunate that so many lives are being lost and so many people finding themselves displaced and alone and as a business owner I’m doing my best to help where I can through my charity organization, Orgella Helping Hands, and hopefully, I can also keep as many people as possible employed during these tough times. What is your opinion on adopting gender egalitarianism from a leadership perspective? I think gender inequality is a huge problem and hindrance for many women trying to find their feet and grow in the business world and even as corporate professionals. Although I agree that men and women are made differently and should in some social settings not be treated the same way, I do believe that if we want to achieve non-bias leadership positions, especially in business, women should be treated as equally as their male counterparts. MAY, 2023 www.thecioworld.com 20

23. Women deserve to be seated in the same rooms with men where executive decisions are being made. They need to be listened to when they speak up in the room and their opinions and suggestions need to be respected and taken into If we want to consideration. Women should also receive equal pay and this achieve non-bias should not be determined based on gender but by the position, which they hold, their qualifications, performance, leadership posi?ons, and results. especially in I believe that when we get to this equal position one day, business, women more women will succeed in business than they do now. should be treated as More women will be supported and respected in leadership positions and turn, more opportunities will be available for equally as their aspiring female entrepreneurs. Enlighten us on how you have made an impact on other aspiring female entrepreneurs through your journey? male counterparts., ,, , I think having started my business so young, working hard, and being consistent, leading up to the success of the business has inspired a lot of women, especially young women who didn’t think that it was possible to be a successful entrepreneur in South Africa. Many hear about opportunities from afar but very few get to the point of Where do you envision yourself to be in the long run and experiencing that journey, so I think me actually ‘making it’, what are your future goals for your group of companies? made other women believe that their dreams are valid too. I am taking each day as it comes and I’m always open to Seeing how so many are inspired by my journey, I launched restructuring and growth. I grow in every phase of my a women empowerment platform call Boss Chiq South business and the day I stop growing is the day I’ll stop Africa which serves to inspire and empower women to doing that business. I hope that we continue to service our become better leaders in all aspects of their lives. I host clients to their satisfaction. I also hope that the work we do annual events, where we all get to meet and be inspired by in all the companies will continue to have an impact not different speakers. Moreover, the platform also offers only on the team I work with but on society as well. mentorship opportunities to help women step into their power. I’d like to create more within the company, partner and collaborate with other companies in order to grow beyond What would be your advice to budding entrepreneurs South Africa. I’d like to continue building a company that who aspire to venture into the security and investigations will continue to inspire young people to reach for the stars niche market and the related industry? and work hard for what they truly want to achieve. I am not an expert in that industry, but I would advise them to do their research. In any industry you want to enter, you need to go into it knowing how that industry is performing, what has been done so far, and what you can contribute. You also have to have a different and/or better service offering to attract customers. Hard work, a great team, and consistency will take you far. I always say that “hard work and prayer have never failed me” and to this day, I stand by that word. MAY, 2023 www.thecioworld.com 21

24. WOMEN DrivingECONOMIC GROWTH and INNOV ATION n recent years, the role of women in driving economic growth and innovation has gained recognition and importance. Women's contributions to various industries, their entrepreneurial spirit, and their ability to bring unique perspectives to the table have proven to be transformative. This article will examine the contributions that women are making to promoting innovation and accelerating economic growth, as well as the lessons learned from their experiences. Breaking Barriers and Challenging Norms One of the key ways in which women are driving economic growth and innovation is by breaking through barriers and challenging societal norms. Historically, women have faced systemic biases and limitations in accessing education, funding, and leadership positions. However, with increased awareness and efforts toward gender equality, women are defying these odds and making their mark in various fields. By overcoming these challenges, they are paving the way for other women and reshaping the landscape of business and innovation. Entrepreneurial Drive and Start-up Success Women entrepreneurs are making significant contributions to economic growth and innovation. Their entrepreneurial drive, creativity, and ability to identify untapped market opportunities have led to the establishment of successful start-ups across diverse industries. MAY, 2023 www.thecioworld.com 22

25. Transformative Insights MAY, 2023 www.thecioworld.com 23

26. Women-owned businesses are not only generating mentorship programs, venture capital funds, and employment opportunities but also bringing fresh networking platforms. We can fully realize the perspectives and innovative solutions to the market. The potential of women as engines of economic rise of women-led start-ups is fueling economic growth and development and innovation by addressing the fostering a culture of innovation. financial barriers and leveling the playing field. Diverse Perspectives and Collaboration Collaboration with Policy and Business Leaders Women bring diverse perspectives to the table, which is Collaboration between women, policy leaders, crucial for driving innovation. Their unique experiences, and business executives is essential to drive insights, and problem-solving approaches can challenge economic growth and innovation. conventional thinking and lead to breakthrough ideas. By Policymakers can create an enabling promoting gender diversity and inclusion in decision- environment by implementing gender- making processes, organizations can tap into a wider range inclusive policies, promoting equal of viewpoints, fostering creativity and innovation. opportunities, and addressing systemic Collaboration between men and women, with their distinct biases. Business leaders can play a crucial perspectives and strengths, can lead to more comprehensive role by fostering a culture of diversity and and successful outcomes. inclusion, providing mentorship and support, and promoting gender-balanced leadership Empowering Future Generations teams. Together, these stakeholders can create an ecosystem that allows women to Future generations are being empowered as women thrive and maximize their contributions continue to drive economic development and innovation. to economic growth and innovation. Young girls are inspired to pursue careers in traditionally male-dominated fields like science, technology, Conclusion engineering, and mathematics (STEM) by role models who hold leadership positions. We can unleash girls' full The role of women in driving potential and raise a new generation of female leaders who economic growth and will accelerate economic growth and innovation by innovation cannot be overstated. empowering girls to embrace their talents and aspirations. Women are breaking barriers, bringing diverse perspectives, and addressing Addressing Unmet Needs and Market Opportunities unmet needs in various industries. Their entrepreneurial drive, collaboration, and Women have a unique understanding of unmet needs and access to resources are propelling economic market opportunities, as they often experience challenges growth and fostering a culture of innovation. and gaps firsthand. By addressing these needs and seizing By empowering future generations and opportunities, women entrepreneurs are not only driving collaborating with policymakers and business economic growth but also addressing social issues and leaders, women are driving transformative creating positive change. Their innovative solutions can change. However, it is crucial to continue range from healthcare advancements to sustainable dismantling gender biases, ensuring equal technologies, catering to underserved markets and making a access to opportunities, and creating an significant impact on society. inclusive environment for women to thrive. Only by harnessing the full potential of women Access to Finance and Resources as drivers of economic growth and innovation can we truly unlock the benefits of a gender-balanced and Women entrepreneurs have historically had difficulty prosperous future. getting access to resources and financing. To close this gap, however, efforts are being made. Women now have access - P. D. Bombarde to the resources and support they need to turn their business ideas into profitable enterprises thanks to programs like MAY, 2023 www.thecioworld.com 24

28. A Design Systems Thinking Leader is even more powerful when combined with more common et's explore what design systems thinking as a leadership skill means and how to equip leaders approaches, such as human-centered design (HCD) L with top skills. I believe that Systems Thinking and Design Thinking complement one another. Systems Thinking aims at being "Design thinking is a human-centered approach to holistic by following a method whereby the understanding innovation that draws from the designer's toolkit to of a system starts from the apparent issue and widens the integrate the needs of people, the possibilities of system's boundary by expanding the circle to include those technology, and the requirements for business success." – other factors that may not be so apparent but have an Tim Brown, Executive Chair of Ideo influence on and are connected to it emphasizing the connections and synergy. Design Thinking, on the other According to Gartner, design thinking is the number one hand, is more empathetic and human-centered and requires emerging soft skill (cognitive and social skills) for C-Suite the modeler to be inside the problem and design the executives. As organizations become increasingly flat and solution after having walked in the shoes of the affected. agile, leaders need to understand how to cultivate a This empathetic angle in Design Thinking will improve on psychologically safe environment, lead with empathy, and the thought that Systems Thinking emphasizes and seeks. It think in a user-centered way. Design thinking allows us to will give stakeholders a chance to walk in the shoes of view leadership in new ways. It offers a good range of others and increases their understanding of the problem practical tools as well as an ideology that links up well with from various angles, and potentially increases the other leadership development approaches. 'innovativeness' of the solutions reached. Systems thinking is a disciplined approach to examining Combining Systems Thinking and Design Thinking has the problems more completely and accurately before acting. It potential to improve on the holistic understanding of the allows us to ask better questions before jumping to current system, as stakeholders can view the system from conclusions. different angles. This has the potential to generate more informed ideas to transform the system with a more holistic According to the World Economic Forum , 'Systems view. The abductive reasoning-based Design Thinking thinking' does not have one set toolkit but can vary across emphasizes the need to be empathetic and creative to different disciplines; for example, in service design, some produce an outcome that meets the need (solution-based may consider a 'blueprint' a high-level way to investigate approach). An approach that combines the two should one's 'systems of interest.' Crucially, this school of thought therefore be more holistic, empathetic, and innovative. MAY, 2023 www.thecioworld.com 26

29. About the Author Joyce Hunter is the Execu?ve Director at the Ins?tute for Cri?cal Infrastructure Technology (ICIT), a nonprofit think tank providing educa?on, outreach, and research at the nexus of cybersecurity, na?onal security, and cri?cal infrastructure. Prior to her engagement with ICIT, she was the Deputy CIO for Policy and Planning and the Ac?ng CIO at the U.S. Department of Agriculture (USDA). Joyce is also the creator and President of Data Science Camp Inc. (DSCI) and Science Technology Engineering Agriculture and Math (STEAM), an intensive, design thinking, project-based effort teaching underserved and underrepresented youth 14 to 18 years old how to use data to address important issues of public policy related to agriculture. MAY, 2023 www.thecioworld.com 27

30. The foregoing account of how leadership has developed and unintended consequences as well as the creative confidence some of the desirable qualities of successful leaders show to enable them to continuously conceive creative ideas and that the field stands to benefit from the developments taking act upon those ideas. place elsewhere. It has been suggested that the requirements of the industrial revolution era called for and were best A continuous ability to innovate and come up with new served by a transactional type of management as it required ideas and ways of working has become imperative to efficiency in the mass production of industrialization. The remain competitive and viable. This goes beyond mere interconnected nature of the Systems Thinking age and adaptation to change but shaping that change while meeting beyond, however, renders this linear approach too simplistic and exceeding the needs and expectations of stakeholders for the new environment. Having a transactional-oriented and taking advantage of the lessons learned from the type of leader leading in the new environment will fulfill previous paradigms. It is in this context that the notion of Bennis' (2003) quote that 'Failing organizations are usually managerial leadership comes to the fore. There is increasing over-managed and 'underled.' evidence that transactional leadership traits are becoming less appropriate for 21st-century organizations. It should be noted, however, that while both transactional and transformational leadership roles have their place in an There is room to further develop and better equip leaders of organization, the danger is when the transactional- today by taking advantage of developments taking place in orientated people are placed in the wrong positions at the all the disciplines; Systems Thinking, Design Thinking, and wrong time. Within one organization, different styles may Leadership. A leadership that makes use of all three will be be most suited for different stages of innovation. At the better equipped to develop organizations that are robust, exploratory stage, when new ideas and or products are more able to cope with continuous change, and, above all being sought and experimented upon, the risk-taking are easily adaptable to changing socio-political and rapid requires a transformational type of leadership. However, technological changes. after new innovations are implemented, and value addition to the existing innovations is required, transactional leadership may be more suitable. A design attitude and creative confidence have become imperative for today's organization, especially in the ever- changing world of cybersecurity, national security, and critical infrastructure. This is not limited to product design but even the design of management and operational systems to enable the organization to be relevant and viable. Hence, in addition to a systemic understanding of the organization with clarity on interconnections within the organization and its connection to its environment and the emergence that arises, there is a need for a design attitude and creative confidence to enable organizations to come up with innovative products, working systems, and services that are holistic but also empathetic to and meet the needs of the stakeholders in the systems of which their organization is part. A leadership that combines systemic and design qualities would be well equipped to operate in today's environments that require the adoption of a holistic stance and takes all stakeholders and their interests into account, avoiding MAY, 2023 www.thecioworld.com 28

32. Europe's 10 Most Successful Businesswomen to Watch in 2023 ngela’s Swim School Guiding Aspiring Swimmers towards Zeniths wimming is known to be the fourth most popular physical activity and one of the best cardio exercises S for all age groups. Whether you are a pro or a novice, a professional or someone who simply loves the activity, you will need an experienced coach to help you perfect the sport. Angela’s Swim School is one such training institute that No amount of offers lessons to children and adults of all ages with effective techniques. We delved deeper into the training bath-tub institute and here is what we learnt. splashing can Following are the excerpts from the interview: make up for the feeling of being Give us a brief overview of your company, its vision, and its journey since inception. fully stretched We are now a franchised limited company created by a by water.““ out and supported former Team GB international swimmer, Angela Wilson, Founder and CEO. What begun with one instructor in one pool has become a major provider of swimming lessons, that has taught thousands of children to swim. We offer classes to children from four months old, with some provision for adults. Under normal business conditions currently around 3,500 swimmers join us each week for term-time lessons in 20 locations. MAY, 2023 www.thecioworld.com 30

33. ““ Angela Wilson Founder and CEO MAY, 2023 www.thecioworld.com 31

34. What competitive advantage does a prospective franchisee receive when they become a part of your company’s franchise chain? We offer a complete and tested package of franchisee features and support, as well as full use of our long- established brand. The franchise will be backed by our in- depth knowledge of the sport and the best guidance in how to run a successful franchise within it. With access to US- based management expertise we ensure that our standard compliance, development and marketing methods continue to fully comply. Also, 2021 will see the launch of our brand new online, interactive booking and e-commerce platform. As the Founder-CEO, what is your opinion on the impact of the current pandemic on the fitness industry and its franchising market? Even before the disruptions of the current pandemic struck, figures showed that about half of the UK’s under-12s can’t Opportunities for further franchise expansion will allow us swim. We hear that the US finds itself in a very similar to extend our reach beyond our current locations in London situation. Now that our pools are reopening after having and the South East of England. been closed for much of the past year the interest in having swimming lessons hasn’t reduced. In fact, it’s looking like it Please list the popular solutions that make your might have actually increased. Parents really value the franchise standout from the competition. opportunity to get their children exercising – especially as we’re all so well aware how interconnected positive We’re the swim school that gets results. Our own unique physical and mental health can be. As a swim school, we swim teaching syllabus and badge reward scheme, genuinely believe that franchises are a great first step to Swimstylers, reflects the training and experience of improving health at a national level, as learning to swim not Angela’s own professional career. The syllabus helps only saves lives but it’s a fantastic sport to build and beginners of all ages, even babies, to master our four pillars maintain fitness. of learning to swim: In your opinion, what could be the future of the fitness • relaxation industry post the COVID-19 pandemic? • body position • breathing The general mood seems very positive – in our business it • technique really does sound and feel that people want to put the recent past of lockdowns and restrictions behind them. Instead, Turning away from unrelatable animal characters, the there’s a keen interest in getting life back on track and Swimstylers are inspirational child role models who doing exercise for real. Online classes just aren’t just the demonstrate how young swimmers get from absolute same. No amount of bath-tub splashing can make up for the beginners to ultimately achieving 1500m, equivalent of a feeling of being fully stretched out and supported by water. mile. Our syllabus is achievement led, with distance Also, as we get used to living with COVID-19 and future rewards at each level. For the best learning experience, we pandemics there will be wider understanding of how to only ever offer small class sizes. safely conduct lessons with minimal disruptions. MAY, 2023 www.thecioworld.com 32

35. Exhibiting If given a chance, what is the one thing that you would Excellence change about the franchising ecosystem in the fitness industry? “My daughter had her first swimming lesson today and absolutely loved it. It would be a huge benefit to the industry if there was a This is after having been with a quality standard (a kitemark) that franchisees could achieve previous swim school for nearly three – in the same way that hotels have their star ratings. It’s a years, where she spent half her time at fact - not all swim schools are based on the same levels of sport knowledge and teaching experience. If this could be the side of pool losing concentration. more easily reflected to clients, it would clearly identify We thought today’s teacher was premium products and help potential customers appreciate amazing: always kept them going so no what sets the businesses apart from one another. This would time was wasted and always corrected greatly assist marketing within the fitness industry. Plus, it her when something wasn’t quite right. would give clients greater confidence, so they do not have Most of all she was so happy at the end to choose on location, price and word of mouth alone. of the class. Can’t wait for the rest of As an established busines leader, what would be your term.” advice to the budding entrepreneurs aspiring to venture into the fitness services or franchising industry? “This swim school is amazing. My son has always been nervous in the water Having real passion in business is so important. The very and the encouragement from these best fitness franchises thrive when behind them is a leading force who want to help others achieve their goals and get instructors is amazing. They go above the best results. Make sure that you feel true passion for and beyond to ensure his confidence what you’re doing, and it is infectious. It will definitely help grows and he gets the best out of you find staff and new business opportunities. lessons. The transformation in him is amazing!!” How do you envision on sustaining your company’s competency in this ever cutthroat and volatile business ecosystem? Where do you see your company in the next “My two have just completed a holiday five years? crash course with Angela’s Swim School and I am extremely proud of We survive, and will continue to do so, because we always them both. They love water but we’re fall back to working with two main strategies. The first is not confident if they couldn’t touch the sticking to what we do best. That is, offering quality floor. They are two different children at swimming lessons that get results and produce strong, independent swimmers. After that, we look to the future and the end of the week and both super the opportunities that will allow us to grow. It’s that attitude excited to be coming back in that’s taken me from being a single instructor in my own September for term lessons. Thank u school to a franchised business across numerous venues. so much and see u soon. Great It’s that attitude that will see me being a growing presence teachers and such an important life skill in the US franchise market in the next five years. to learn.” MAY, 2023 www.thecioworld.com 33

36. Trailblazers of European Business WOMEN MAKING WA VES IN ?E CORPO?TE WORLD MAY, 2023 www.thecioworld.com 34

37. n recent years, women have been making significant experiences. By championing diversity initiatives, implementing policies that support equal opportunities, and strides in the corporate world, breaking barriers and promoting gender balance in leadership roles, they are shattering glass ceilings. Their remarkable fostering a culture of inclusivity that benefits both achievements and trailblazing efforts have individuals and organizations. transformed the landscape of European business. I Transforming Company Cultures Further, we will highlight the accomplishments of women who are making waves in the corporate world, their Women leaders are playing a pivotal role in transforming contributions to various industries, and the positive impact company cultures to be more inclusive and progressive. they have on gender equality and business innovation. They are challenging traditional hierarchical structures and encouraging collaboration, transparency, and employee Leading with Vision and Determination empowerment. By promoting a culture of trust, innovation, and work-life balance, they are creating environments Women leaders in the corporate world have shown where individuals can thrive, contribute their best, and drive remarkable vision and determination in achieving their business growth. goals. They have defied societal expectations and overcome gender biases to reach top executive positions in companies Inspiring the Next Generation across Europe. Through their exceptional leadership skills, strategic thinking, and ability to inspire others, they have Women leaders serve as powerful role models, inspiring the demonstrated that gender is not a barrier to success. next generation of aspiring business professionals. Through their achievements, they demonstrate that gender should not Driving Diversity and Inclusion limit career aspirations. By sharing their stories, mentoring young professionals, and participating in initiatives that One of the significant contributions of women leaders in the promote girls' education and empowerment, they are paving corporate world is their commitment to driving diversity and the way for future generations of women leaders. inclusion. They recognize the importance of creating inclusive workplaces that value diverse perspectives and Breaking Gender Stereotypes Women leaders are breaking gender stereotypes in the corporate world, challenging the notion that certain industries or positions are reserved for men. They are excelling in fields traditionally dominated by men, including technology, finance, engineering, and manufacturing. By proving their capabilities and expertise, they are dismantling gender biases and reshaping industry norms. Fostering Innovation and Creativity The contributions of women leaders go beyond breaking gender barriers; they are also fostering innovation and creativity in the corporate world. Their diverse perspectives, problem-solving abilities, and collaborative leadership styles bring fresh ideas and approaches to the table. By creating environments that encourage experimentation, risk- taking, and learning from failure, they are driving innovation and enabling businesses to stay competitive in rapidly evolving markets. Advocating for Work-Life Balance Women leaders are strong advocates for work-life balance, recognizing the importance of well-being and flexibility in MAY, 2023 www.thecioworld.com 35

38. achieving professional success. They are championing awards and honors celebrate their contributions, showcasing their excellence and inspiring others. These policies such as flexible working hours, parental leave, and accolades not only acknowledge their individual success supportive work environments. By prioritizing work-life but also bring visibility to the importance of gender balance, they are creating conditions that enable employees diversity and women's leadership in driving business to thrive, resulting in increased productivity, engagement, success. and retention. Empowering Women-Owned Businesses Influencing Corporate Social Responsibility Women leaders are actively empowering women-owned Women leaders are leveraging their positions of influence to businesses by providing mentorship, access to networks, shape corporate social responsibility (CSR) agendas. They and financial support. They understand the importance of prioritize sustainable practices, ethical decision-making, nurturing the entrepreneurial spirit and fostering a and community engagement. By incorporating CSR into supportive ecosystem for women entrepreneurs to thrive. business strategies, they are driving positive social and By investing in women-owned ventures, they contribute to environmental impact while also enhancing corporate economic growth, job creation, and innovation. reputation and stakeholder trust. Promoting Gender Diversity in Boardrooms Overcoming Challenges and Paving the Way Women leaders are advocating for increased gender Women leaders in the corporate world have faced numerous diversity in boardrooms. They recognize the value of challenges on their journey to success. They have navigated diverse perspectives and the positive impact it has on biases, confronted gender-based discrimination, and decision-making and organizational performance. By managed work-life integration. However, their actively promoting the appointment of women to corporate perseverance, resilience, and determination have paved the boards, they are challenging the status quo and pushing for way for future generations of women leaders, making the more inclusive governance structures. path a little easier for those who aspire to follow in their footsteps. Driving Economic Growth and Resilience Collaborating for Change The contributions of women leaders to the corporate world extend beyond individual organizations. They are driving Women leaders understand the power of collaboration and economic growth and resilience by creating jobs, are actively fostering partnerships to drive change. They are stimulating innovation, and fostering a culture of joining forces with other influential individuals, entrepreneurship. Their leadership not only benefits their organizations, and networks to advocate for gender equality, own companies but also contributes to the overall support women's empowerment initiatives, and promote prosperity of the European business landscape. inclusive business practices. By working together, they amplify their impact and create a united front for driving Conclusion positive change in the corporate world. Women leaders are making waves in the corporate world, Embracing Digital Transformation breaking barriers, and driving significant change. Their visionary leadership, commitment to diversity and Women leaders are at the forefront of embracing digital inclusion, and transformative approaches are reshaping the transformation in the corporate world. They recognize the European business landscape. By inspiring the next potential of technology to revolutionize business processes, generation, challenging gender stereotypes, and advocating enhance customer experiences, and drive innovation. By for inclusive practices, they are paving the way for a more embracing digital tools, data analytics, and artificial equitable and prosperous future. It is essential to continue intelligence, they are leading their organizations toward a supporting and empowering women leaders, as their more agile and digitally-driven future. contributions are vital for driving economic growth, fostering innovation, and creating a more inclusive and Gaining Recognition and Awards gender-balanced corporate world. The achievements of women leaders in the corporate world are gaining recognition and accolades. Various industry - P. D. Bombarde MAY, 2023 www.thecioworld.com 36

40. Europe's 10 Most Successful Businesswomen to Watch in 2023 RAISSA De Haas JAYCE De Haas Redefining Mixers for a Premium Drinking Experience How Double Dutch Drinks Revolu?onized the Mixer Market with their Passion for Premium Spirits and Innova?on! s humans, we have always had a fascination with resolved to take control of the situation. Equipped taste. It’s an experience that can transport us to with an unwavering resolve to explore uncharted A another time and place, awaken our senses, and territories, they both began dabbling in crafting bring us joy. From the foods we eat to the drinks we savor, their own carbonated beverages. This taste has become an art form in its own right. In today’s imaginative quest ignited a flame in their souls, world, taste has taken on even greater importance as we and they apprehended that they had chanced seek out new and exciting flavors to satisfy our cravings. upon something authentically remarkable. In a world where taste reigns supreme, two entrepreneurial With an insatiable appetite for success, they sisters from the Netherlands, Raissa de Haas, and Joyce de devoted their ultimate academic year to Haas, embarked on a remarkable journey fueled by a belief meticulously exploring the realm of the that drinking could be taken to new heights to enhance the mixer market. Diligently scrutinizing drinking experience with more flavorful options and to the nuances of the industry, they provide premium spirits with the mixers they truly deserve. conducted an in-depth analysis of the emerging trends and Their odyssey to revolutionize the mixer terrain scrutinized the preferences commenced during their academic years when they of consumers. MAY, 2023 www.thecioworld.com 38

41. We’ve cra?ed a collec?on that is quick to get the party started but low in sugar and contains no ar?ficial flavors or preserva?ves. MAY, 2023 www.thecioworld.com 39

42. Their steadfast dedication bore fruit when they emerged Double Dutch pioneered the creation of mixers without quinine and placed great emphasis on victorious and were crowned the most promising startup by combining complementary flavors for their UCL during their convocation ceremony. This accolade not mixers. Their recipe development process utilizes only indicated their tireless endeavors but also afforded molecular gastronomy, resulting in drinks made them the seed capital to actualize their aspirations. with all-natural flavors that are delectable when consumed alone or paired with high-end spirits. With a clear vision in mind, Raissa de Haas and Joyce de Haas founded their company, creating a brand that would Taking into consideration the current forever change the way we think about mixers. Thus, pandemic and its impact on global economies, Double Dutch Drinks was born. how are you driving your company to sustain operations and ensure the safety of your Join us as we dive into the inspiring story of these visionary employees at the same time? founders and their company’s rise to success! We launched our webshop during the pandemic Brief our audience about your journey as the founders to connect directly with our consumers. As well of Double Dutch Drinks. as, we focus our resources and time on retailing nationally and internally and growing our e- Our journey began with the belief that drinking could be commerce platforms. enhanced with more flavorful options and that premium spirits deserved better mixers to elevate every drink. As Safety for employees: we have been working natives of the Netherlands, the birthplace of Gin, my sister from home for more than a year now and are and I have always shared a natural affinity for premium slowly coming back to the office one day a drinks. However, we were disheartened by the limited week, and will slowly build to three days a selection of high-end mixers available to accompany the week, if the team feels safe, of course. wide array of premium spirits. To address this issue, we started experimenting with making our sodas during our Enlighten us on how you have made an university years and dedicated our final master’s year to impact on the community through your researching the mixer market. Our efforts were rewarded entrepreneurial journey. when we were awarded the prize for the most promising startup from UCL at graduation, along with our initial A scholarship and mentoring initiative has investment. been introduced to aid female bartenders in their pursuit of a career in the industry. Double Dutch is not only focused on creating flavorful Unfortunately, the launch was delayed by drinking experiences but also on conducting business in an a year due to the pandemic, despite being ethical and responsible manner. We have implemented a planned for May. The program will clear policy to support diversity and are continuously include one-on-one sessions and seeking new ways to promote sustainability throughout our financial support, as well as events that supply chain. are open to the public. It will partner with multiple bartenders to provide Brief us about the product range that has helped you practical training and share industry ascertain your brand’s value. insights with successful female applicants. The flavors of Double Dutch are a result of applying molecular gastronomy and flavor pairing techniques to What would be your advice to create unique and harmonious flavor combinations that budding entrepreneurs who enhance the spirits they are mixed with. Our mixers are an aspire to venture into the niche ideal match for Gin, but they are also versatile, blending beverage market? impeccably with Rum, Tequila, Vodka, Whiskey, and most other spirits. Moreover, they can be savored as a refreshing As you begin your company or standalone soft drink. introduce a new product, it’s vital to swiftly enter the market MAY, 2023 www.thecioworld.com 40

43. and obtain real market validation. Don’t get caught up in striving for perfection and delay launching. Remember, the customer is always correct, so gathering direct feedback from them will be more advantageous. Based on this genuine market feedback, you can potentially make adjustments and tweaks to enhance your product’s success. Where do you envision yourselves and your company being in the long run? Becoming a household name known for flavor innovation in the mixer category. What are your views on the impact that will be made when more entrepreneurial opportunities are created for women? Especially with the current crisis, increasing gender equality will contribute to the global economy and economic growth, resulting in a faster recovery. Women have different skills than men. (more problem-solving-driven and better at teamwork, I think) Increase innovation. MAY, 2023 www.thecioworld.com 41

46. We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes – Understanding that failure is not the opposite of success, it’s part of success. - Arianna Huffington

48. THE CI INSPIRING THE BUSINESS WORLD www.thecioworld.com