The 10 Most Influential Marketing Leaders To Watch In 2023_compressed

INSPIRING THE BUSINESS WORLD CI July | ISSUE : 04 | 2023 THE The 10 Most Influential Pg.No: 20 Social Media Influence Leveraging Pla?orms for Powerful Marke?ng Results L E A D E R S Watch In 2023 to Pg.No: 28 Vineel Agarwal The Science of Persuasion Psychological Principles for Influen?al Marke?ng CEO Havas Africa network HAVAS Group Vineel From Havas France to Spearheading the Growth of Havas Africa Network

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Editor’s Note Marketing Leaders Setting Benchmarks I With this mandate, The CIO World brings forth these leaders through its latest edition, The 10 Most Influential Marketing Leaders To Watch In 2023, for their exceptional contributions, and we look forward to their continued impact in the dynamic marketing world. Their vision and customer-centric approach inspire marketers to aim higher and elevate the industry collectively. n the fast-paced world of marketing, visionary leaders have emerged as trailblazers, reshaping the industry. These influential marketing leaders prioritize customers, using empathy to build trust and loyalty. They think outside the box, employing creativity and innovation to craft captivating campaigns that resonate with audiences. Data-driven decision-making is a hallmark of their success, using insights to optimize strategies and drive measurable results. Beyond business success, they embrace social and environmental responsibility, using their platforms for positive change. Have an enlightening read ahead! CIO - Prh D. Bombarde Thought leaders in the marketing community, they share expertise through speaking engagements and mentorship, inspiring the next generation of marketers to embrace creativity and purpose. Committed to continuous learning, they adapt to the ever-changing landscape and remain at the forefront of the industry.

C O N T E N T S 08 CXO Profile Vineel From Havas France to Spearheading the Growth of Havas Africa Network Y 32 16 24 Vineesha Satwani Crea?ng the Ci?zen-Centric Service of the Future Using Emerging Technologies R O Yaman Joshi The 10 Most Influen?al Marke?ng Leaders to Watch in 2023 Clāra (Tuong-Minh) Ly-Le From Naive Novice to Experienced Entrepreneur T S R Social Media Influence Leveraging Pla?orms for Powerful Marke?ng Results The Science of Persuasion Psychological Principles for Influen?al Marke?ng E 20 28 Articles V O C

Issue 04 | JULY | 2023 INSPIRING THE BUSINESS WORLD CI THE Featuring Maik Richter CEO Andrew Brand Managing Director Francis Lippens CEO Dr. Clāra Ly-Le Managing Director Company Heimat Werbeagentur heimat-zuerich.com FamousGrey famousgrey.com 99c 99c.co.za EloQ Communica?ons eloqasia.com CREDITS Editor-in-Chief Managing Editor Execu?ve Editor Maik is the leader of Heimat Werbeagentur, a disrup?on company. They create disrup?ve brand experiences. Brief Andrew Brand is the MD of Ninety9cents, a communica?ons agency that believes in work that works. Francis is keen towards making clients happy with crea?ve, yet effec?ve communica?on while helping crea?ves sell and produce their crazy ideas. Dr. Clāra Ly-Le is passionate in delivering successful public rela?ons campaigns (PR and crisis consul?ng, strategic planning, implemen?ng, stakeholder and media rela?ons, media wri?ng, and event coordina?ng) for clients from diversified industries. CREDITS Chidiebere Moses O. Prashik Bombarde Adiba Tarade Featuring Ma?hew Cooper Director Ma?as Protzmann Co-founder & CEO Miguel Simoes CEO Jaine Woods Deepanjali Jena Bella Smith Visualiser Company Jung von Ma? jvm.com LOLA MullenLowe lola-mullenlowe.com Sauce Adver?sing sauceadver?sing.co.za Art & Design Head Co-designer Brief Ma?as is the leader of Jung von Ma? is – in terms of awards for both crea?vity and efficiency – the most successful adver?sing agency group in German-speaking countries. The agency offers its clients crea?ve and efficient marke?ng communica?on across all channels and disciplines. Ma?hew is the Director of Sauce Adver?sing and a crea?ve thinker and creator that believes crea?vity and ideas are born from having fun, loving what you do and where you do it. Miguel has been instrumental in developing the LOLA brand to be ranked among the Top 10 European Agencies of the Decade in the Cannes Lions 2020 Report, making it an interna?onal magnet for great talent and brave interna?onal clients. Paul White Art & Design Assistant Jane Adans Lisa Jones Business Development Manager Marke?ng Manager Corporate Ofce Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Email: info@thecioworld.com For Subscription: www.thecioworld.com Nancy B., Sarah M. Michael D., Aaron S. Business Development Execu?ves Sales Execu?ves Featuring Philasande Sokhela Director Vineel Agarwal CEO Havas Africa network Prachi Mokashi Technical Head Stephane Choury CEO & Co-founder David Walker Assistant Technical Head Company Ar?fact Adver?sing ar?fact.co.za HAVAS Group havasmg.co.za HI-COM hicom-asia.com Lexi Morgan Technical Consultants Follow us on www.facebook.com/thecioworld www.twitter.com/thecioworld Brief Vineel is the leader of HAVAS GROUP, offering best-in-class services in the fields of programma?c buying, mobile, data consul?ng, performance marke?ng, out of home and geolocal, and social media across 150 countries worldwide. Renuka Kulkarni Digital Marke?ng Manager Assistant Digital Marke?ng Manager Philasande Sokhela is an experienced Director with a demonstrated history of working in the marke?ng and adver?sing industry. Stephane is the leader of HI-COM, thoroughly specialized in content localiza?on, interpre?ng, mul?lingual communica?on and China-specific digital marke?ng solu?ons. Jason Miller We are also available on Lilly Jacob SME-SMO Execu?ve RNI No.: MAHENG/2018/75953 Sarah Miller Research Analyst Copyright © 2023 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Nicole Smoot Circula?on Manager

The 10 Most Influen?al Marke?ng Leaders To Watch In 2023 Vineel Vineel Agarwal CEO Havas Africa network HAVAS Group From Havas France to Spearheading the Growth of Havas Africa Network Y R O T Havas is a cu?ng-edge, integrated communica?ons network that brings together all its exper?se under one roof. As a leader in the “Village” model, the agency offers one unified vision and purpose. S R E V O C

Transforming Brands, Businesses, and People Through Exceptional Leadership and Meaningful Solutions! A In today’s ever-evolving business landscape, it takes more than just good service and quality products to make a real impact. It’s all about creating a truly unforgettable culture. A culture that keeps customers coming back for more and inspires teams to work together towards a common goal. Excelling, Breaking Norms and Pioneering Leadership with Havas Africa’s Vineel world where businesses thrive, brands dazzle, and people are inspired. Sounds like a utopia, right? But it’s not impossible. Vineel began her 16-year journey in the communication and advertising industry with Havas in France. With a creative background, she soon ventured into the media industry. Today, she is in charge of managing the Havas Village in South Africa and the Rest of Africa, where Havas offers full-service agencies which specialize in creative, media, PR, and events. With a mission to make a meaningful difference to the brands, businesses, and people she works with by creating meaningful teams and cultivating an amazing culture, Vineel Agarwal,CEO at Havas Africa, is committed to delivering exceptional results to clients. As a seasoned business leader with years of experience in strategy, marketing, and innovation, Vineel understands that success is not just about providing quality products and services but also about building strong relationships with customers and clients. Vineel has been an integral part of the Havas Africa network since 2014, helping to launch and develop many of its agencies. She has spearheaded the network’s growth over the past three years, making it the most successful proprietary agency network in Africa, with consistent year- on-year growth. Key aspects of the development and change she has brought about: With her extensive expertise and exceptional leadership skills, Vineel has helped numerous organizations overhaul their business operations, devise compelling marketing strategies, and establish highly efficient teams that yield tangible results. In Africa, where data-driven strategies were still novel, Havas invested in research and developed tools and systems to stay at the forefront. All of their agencies are managed by local experts and experienced specialists, supported by regional headquarters in South Africa and France. They emphasize the evaluation of outcomes to ensure their clients reach their objectives and discover new methods of engaging with their audience. With a focus on localized strategies, they prioritize working with international companies managed locally in Africa. v She firmly believes that each business poses unique challenges that demand a personalized approach, and therefore, she collaborates closely with her clients to comprehend their specific requirements and design bespoke solutions that deliver substantial value. v At the core of Vineel’s methodology lies her unyielding dedication to fostering a culture of innovation and excellence. She recognizes that a robust company culture is indispensable, and through her guidance, the network has evolved into the most prominent proprietary agency network on the continent, exhibiting remarkable year-on- year growth for the past three years. Under her leadership, Havas Africa has achieved unprecedented success, earning accolades from clients and industry peers alike. There’s no other industry quite like adver?sing. It’s an art that brings us closer to the people we are crea?ng for and requires a deep understanding of the people our brands serve. Explore Vineel’s journey with us in greater detail. Uncover the path that led her to success and the challenges she faced along the way.

foster strong collaborations between publishers, suppliers, and the brands they work with. Their commitment to excellence has earned them a 5th-place ranking amongst global media agencies and the 3 most awarded creative network. • Media planning, buying, monitoring, and optimization across all ATL and digital media. Inhouse expertise on all digital media: social, search, display, and OLV. PR & crisis comms. Events and activations, BTL. • rd • • Unfazed by the Odds Harnessing African Technology 1. Solution-based approach – Always hearing clients out and finding a way forward positively. Straightforwardness – Being open and having hard conversations without wasting time, ensuring everyone is informed and aligned. Ability to think creatively and out of the box, even in the most unfriendly situations. Winning attitude – If they say yes to something, they go all out and do it like a winner. Power of Support – Always there to support the teams and clients. Turning things around with limited means many times, prioritizing the needs. The media and technology landscape is continuously changing, and it is essential to assess the advantages of these advancements. In the creative industry, concepts are key. She strongly believes that ideation is an exciting and emotionally charged experience. She does not think AI and similar technologies have a major effect on this process yet. However, from an implementation perspective, AI could potentially offer some impressive solutions, even though it is still in its early stages. 2. 3. 4. 5. 6. In Africa, technology is developing rapidly, often leaping ahead of the West to keep up with the pace. Consequently, newer systems are being adopted quickly - unsurprisingly, due to the energetic and innovative nature of the African consumer themselves. Pioneers in Research, Data & Tools In the past 12 years, Havas Africa has grown to become a multi-local and PanAfrica network, present in 10 markets across the continent. Navigate the New Post-Covid Industry with Resilience and Creative Solutions They have invested in data and tools such as Africascope, the Prosumer report, and many others which has enabled them to deliver research and insights into the most niche markets. Also, the team remains dedicated to market research and regularly conducts surveys and focus groups to ensure success for its customers. Post-Covid, the industry is in a unique position; while uncertainty persists, communication has become a vital resource for businesses and people, carrying a heavy responsibility. Marketers and agencies should strive to foster genuine thought leadership, always keeping the brand’s objectives in focus. However, in Africa, political and economic instabilities can hamper marketing efforts, yet companies remain flexible and strong, constantly innovating and creating new offerings to stay current. Vineel has been a key contributor to Havas’ Meaningful Media & Meaningful Brands research, enabling customers to create powerful, memorable experiences. As a mentor to female leaders in South Africa, Ivory Coast, Kenya, Burkina Faso, Senegal, and Gabon, Vineel has been instrumental in giving new leaders at Havas Africa the platform to share their work and follow their dreams. v Small and medium-sized businesses can benefit from its one-stop-shop solution, with cost-effective communication and prompt execution. With their size, they can remain connected to customers and consumers while still having the stability of a larger organization. Superior customer service is a key priority, as they realize the importance of delivering excellent service and a satisfactory customer experience. Adver?sing is also all about great ideas. If this is something that fills your heart with passion, then go for it and enjoy the ride. Experience the Revolutionary Power of the Havas ‘Village’ Model Havas Africa takes pride in its culture of young, talented, and dynamic employees, making it an attractive workplace. Similar to the global sector, where high turnover has been an issue in retaining talent, the organization has implemented numerous network programs and offerings, providing staff with the chance to work remotely and gain access to travel exchanges. Furthermore, Havas University, Havas very own internal learning platform has provided a range of courses and certifications, with teams across the African network showing impressive uptake and even contributing to their creation. Havas is an integrated communications network that utilizes the “Village” model to provide a unified vision and purpose. Their Meaningful Brands philosophy makes them stand out, encouraging an impact on the brands and people they work with, as well as providing meaningful teams and talent to foster an outstanding culture. Comprehensive Range of Services Havas Africa provides several services: • Brand & communication strategy. • Media strategy. • Audience and market research. • Creative conceptualization, development, execution, and production. Havas is a leader in digital innovation, creating tools and offerings like Havas Market, Havas CX, the Media Experience (Mx) operating system, and the Polaris Suite to

Havas Leads the Way with Impressive Wins and Innovative New Products Global Subscrip?on Havas Africa concluded 2022 on an upbeat note, with noteworthy accomplishments across a wide range of sectors from alcohol to transportation to FMCG. To remain robust in a continually evolving environment, they intend to carry on broadening their portfolio. Presently, they are among the top 5 agencies in many African countries, and their ambition is to be in the lead in the forthcoming year. Havas has made a major impact on the global market in the past 1-2 years, with their e-commerce solution gaining considerable traction. Their integrated creative and media strategy has delivered effective outcomes, with the daily production of 360 solutions and creative concepts for clients and consumers. There is much excitement for what the future holds in the upcoming months. Create Choose Subscription Excellence Unparalleled Excellence in Service and Recognition CIO CIO ● Employee awards: Vineel Agarwal, Most Inspiring Leader, 2019, by the French South African Chamber of Commerce (FSACCI) Embrace the Art of Advertising “There’s no other industry quite like advertising. It’s an art that brings us closer to the people we are creating for and requires a deep understanding of the people our brands serve. Advertising is also all about great ideas. If this is something that fills your heart with passion, then go for it and enjoy the ride.” She exclaimed. Under Vineel’s Mentorship: ● Katherine Couzyn, M&G Top 200 Young South Africans, 2021, by Mail & Guardian INSPIRING THE BUSINESS WORLD CI THE CIO She emphasizes how creative ideation and media planning is at times driven too seriously and methodically, whereas it is important to remember that we, as consumers, should be creating something that we would be proud of, as opposed to simply delivering a piece of work. At the same time, she reiterates the importance of being responsible for our work, as it can often have an impact on millions of people. Ultimately, she encourages us to do good, honest, and meaningful work. Subscribe to THECIOWORLD Get THECIOWORLD Magazine in Print, & Digital on www.thecioworld.com

The 10 Most Influen?al Marke?ng Leaders To Watch In 2023 Clāra (Tuong-Minh) Ly-Le From Naive Novice to Experienced Entrepreneur My entrepreneurial journey began unexpectedly, with little to no preparation for the opportunity that presented itself. I had to invest a considerable amount of time and effort into learning the intricacies of business growth, human resources, and operations. everyone is aligned with the agency's goals and objectives. Dr. Ly-Le expertise in Public Relations and Integrated Marketing Communications has been instrumental in propelling EloQ Communications to success. Her strategy and business savvy have enabled the agency to become a top player in the communications industry, delivering cutting-edge solutions to its clients and resulting in increased clientele and profits. Dr. Ly-Le Unexpected Entrepreneurial Journey of Overcoming Challenges to Grow a Thriving Business! E Despite the potential hardships and moments of doubt, the journey offers life-altering experiences that will fuel progress toward objectives and inspire one to "Never give up." Dr. Clāra Ly-Le faced an unexpected opportunity, but she embraced the challenge and dove into the unknown with unflinching determination. She committed to mastering the fundamentals of business growth, human resources, and operations, and she worked diligently to make it happen. Consequently, she succeeded in her endeavor. mbarking on the entrepreneurial path can be both captivating and rewarding, yet it demands strength, courage, resilience, and a clear vision of success. From the hardships and struggles to the successes and victories, let us uncover the story of her inspiring journey as an entrepreneur. Please brief our audience about EloQ Communications, its USPs, and how it is currently positioned as one of the leading PR and IMC value provider companies. EloQ Communications is a boutique public relations (PR) firm in Vietnam that specializes in serving international clients. Our mission is to act as a local partner for these companies, connecting them with Vietnamese customers and bridging the communication gap. We take a unique approach to servicing foreign customers, leveraging our deep understanding of local business practices, culture, and target audience techniques. As local specialists, we advise our clients on how to tailor their messaging and engage with local media while embracing diversity in all its forms. Our organizational culture values equality and diversity, and we actively promote opportunities for women to advance in the workplace. Despite facing a number of obstacles throughout her journey, Dr. Ly-Le showed tremendous resilience and determination and never gave up. Through sheer grit and perseverance, she was able to triumph over the challenges and eventually reached the top. There were a few setbacks and difficulties along the way, but she ultimately emerged victorious. Consequently, she is now a Managing Director at ELoQ Communications - A prestigious Public Relations and Integrated Marketing Communications agency in Ho Chi Minh City, Vietnam. In other words, she has proved that with hard work and commitment, anything is possible. Dr. Clāra Ly-Le Managing Director Tell us more about EloQ Communications' innovative services and what impact they are making in the industry. As the Managing Director, Dr. Ly-Le is responsible for overseeing the agency's operations, driving business growth, and ensuring that the agency's clients receive top- notch services. Her role is multifaceted, and she works closely with the agency's team members to ensure that Our agency offers a comprehensive suite of services that covers all aspects of marketing and PR. July, 2023 July, 2023 17 16 www.thecioworld.com www.thecioworld.com

due to cultural and language barriers that are not taken into account. like inefficient delegation, excessive hiring, and making promises that could not be fulfilled. Fortunately, I was able to overcome these setbacks by gaining a better understanding of my team's capabilities and limitations and allocating tasks accordingly. Despite this, companies remain hesitant to trust local PR practitioners, despite the fact that many innovative ideas originate in this region. My professional goal is to challenge these preconceptions by establishing my boutique PR agency, EloQ Communications, that caters to foreign clients and highlights the creative potential of Vietnamese practitioners. What is your opinion on the adoption of modern technologies in Integrated Marketing Communications and Public Relations? From PR and social marketing to digital marketing, influencer marketing, business and product branding, crisis communication, integrated strategic planning, and event planning, we provide our clients with the best of the best in marketing and PR services. To stay competitive and profitable in a rapidly changing market, it is essential to have a strong team. Recruiting and retaining top talent, and managing resources effectively, are key to success. When delegating tasks, new entrepreneurs should be mindful, hire the right staff and set achievable goals for their clients. Achieving success requires effective delegation and collaboration. People are a company's most valuable asset. For more than a decade, I have seen the industry transform with the adoption of modern technologies. PR and IMC have shifted to include digital tools, platforms, and practices that have reinvented the way we communicate. Technology has made it possible for us to work smarter, monitor performance and hone our PR and IMC approaches. Automation software helps us automate marketing and PR tasks and free up resources for more strategic initiatives. Data analytics tools allow us to track the success of campaigns and assess their effect, so we can modify our strategies. Virtual, augmented, and AI has created captivating experiences that engage our audience in unique and imaginative ways. EloQ also understands the importance of a strong team with diverse skill sets and invests in employee training and development to deliver outstanding results. Sustainability is another priority, with ethical practices incorporated into operations and support for social and environmental initiatives. By following this roadmap, businesses can ensure long-term success and sustainability while also making a positive impact on the world. Our skills have gained wide appreciation, allowing us to partner with renowned Fortune 500 organizations, both domestically and internationally, as well as quickly advancing startups. These include the well-known messaging app Viber, the Hong Kong Tourism Board, and the top biopharmaceutical company AstraZeneca. What would be your advice to budding entrepreneurs who aspire to venture into the industry? Our agency is committed to achieving remarkable outcomes by collaborating with our client's goals. Recently, we partnered with AstraZeneca to create a successful disease awareness campaign during the pandemic, saving millions of lives, as well as assisting tech and hospitality companies to effectively market their services to their customers. Additionally, we provide our clients with superior service, paying attention to their individual needs and constructing tailored strategies to ensure successful results. With our expertise and knowledge, we are able to help our customers meet their marketing and PR needs and further the growth of their businesses. Please give us a few testimonials of your clients/customers and a list of awards/recognitions that accurately highlight your organization's position in the market. My advice for budding entrepreneurs is to develop a robust business plan, cultivate a strong network, and remain resilient. A strong business plan is essential for any successful venture, as it serves as a guide to reaching your objectives and a framework for expansion. Additionally, building a strong network is paramount for entrepreneurs to identify potential partners, investors, and customers. Finally, staying resilient and persisting through challenges is essential for success in the highly competitive world of entrepreneurship. As a PR professional, I recognize the vital role technology plays in revolutionizing the PR and IMC industries. Data- driven insights allow us to tailor campaigns and form stronger connections with our audiences, resulting in greater loyalty. To stay competitive and gain an edge in the digital age, I believe it is essential to embrace modern tech. By utilizing the latest technology, we can create more effective campaigns, reach a wider audience, and remain ahead in the ever-evolving digital landscape. EloQ Communications has achieved remarkable success in recent years, cementing its position as a premier PR and social media agency. In 2021, the agency was honored with the Best PR Agency Award at the ASEAN PR Excellence Awards, named Best Social Media Agency by TDA, and listed as a Top 10 Social Media Marketing Solution and Top 16 Content Company by PR Expert and BestStartup.Asia, respectively. Please brief us about yourself, your journey in the PR industry, and what inspired you to venture into this sector. As a leading company, what were the major challenges that you faced while in the initial stages of your business? What challenges do you face now? What are your key takeaways in business when you look back at EloQ Communications' journey so far? The following year, EloQ Communications was named Agency of the Year 2021 by Ad World Masters and was recognized as one of the top Southeast Asia social media marketing companies and startups by Best Startup Asia. Additionally, the agency won three categories in the Tech Behemoths Awards 2022: advertising, marketing strategy, and social media marketing. EloQ Communications has learned vital lessons about business through its journey. It has adapted to stay on top of client needs in the digital era, prioritizing quality services and customizing offerings, which has made it a dependable partner. Technology has been used to boost services and simplify procedures, and data-driven strategies have been utilized to assess strategy performance. My aim for a long time has been to raise the PR industry in Vietnam to the same level of global recognition as other countries. Unfortunately, the PR sector in Southeast Asia and Vietnam, in particular, is often viewed as backward, leading to an underestimation of our strategic planning and creative skills. Multinationals often hire us to simply implement their pre-set plans, which can cause problems Beginning my entrepreneurial journey without warning and with no prior preparation, I had to invest a great deal of time and energy in understanding the ins and outs of business growth, human resources, and operations. At the start of my venture, I faced a number of considerable issues. Unfamiliar with the sector, I made several missteps, July, 2023 July, 2023 19 18 www.thecioworld.com www.thecioworld.com

Leveraging Platforms for Powerful Marketing Results Social Media Influence I worldwide, platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok offer unparalleled opportunities to connect with target audiences and build brand influence. Further, we will explore the art of leveraging social media influence for powerful marketing results. n today's digital age, social media has become an indispensable tool for businesses seeking to enhance their marketing strategies. With billions of users Understanding Social Media Influence Social media influence refers to the ability of individuals or brands to affect the opinions, behaviors, and purchasing decisions of their followers and audiences on various platforms. Influencers are individuals who have developed a substantial following and wield significant credibility and authority in their niche. Brands can tap into these influencers' networks to amplify their messages and reach new potential customers organically. Identifying the Right Influencers The success of any influencer marketing campaign depends on partnering with the right influencers. It's crucial to identify influencers whose values align with your brand and who have a genuine interest in your products or services. Moreover, assessing an influencer's engagement rate, reach, and relevance to your target audience is essential. Micro-influencers, with smaller but highly engaged followings, can be just as effective as macro-influencers in certain niches. Authenticity and Trust One of the core reasons why influencer marketing works so effectively is the sense of authenticity it brings to a July, 2023 July, 2023 21 20 www.thecioworld.com www.thecioworld.com

brand's message. Audiences tend to trust recommendations and endorsements coming from influencers they follow, as they perceive them as more genuine than traditional advertising. When influencers share their personal experiences with a product or service, it creates an emotional connection with their followers, leading to increased brand trust and loyalty. must identify the platforms where their target audience is most active and tailor their influencer marketing campaigns accordingly. For instance, Instagram may work best for fashion and lifestyle brands, while LinkedIn might be more suitable for B2B marketing. Understanding each platform's nuances is vital to maximizing the impact of influencer collaborations. Harnessing the Power of Storytelling Measuring and Analyzing Results Storytelling is a powerful tool in marketing, and social media provides an excellent platform for brands and influencers to tell compelling stories. A well-crafted narrative can evoke emotions, create relatability, and leave a lasting impression on the audience. By integrating their products or services into authentic stories, brands can make a more profound impact on their potential customers, increasing the chances of conversion. As with any marketing strategy, it's crucial to track the performance of influencer marketing efforts. Brands should establish key performance indicators (KPIs) before launching campaigns and use analytics tools to measure their success. Metrics such as engagement rate, reach, click- through rates, and conversion rates can provide valuable insights into the campaign's effectiveness. Analyzing these data points allows brands to refine their strategies and improve future influencer collaborations. Creativity and Visual Appeal Conclusion In the fast-paced world of social media, capturing attention is crucial. Creative and visually appealing content is the key to stopping the endless scrolling and making an impact. Brands must work with influencers to develop visually striking content that aligns with their brand image. Whether it's eye-catching images, captivating videos, or interactive posts, a creative approach can set a brand apart and drive higher engagement. In conclusion, leveraging social media influence is a potent approach to achieving powerful marketing results. By partnering with the right influencers, embracing authenticity, harnessing the power of storytelling, and creating visually appealing content, brands can effectively connect with their target audience, build trust, and ultimately drive conversions. As social media continues to evolve, businesses that adapt and leverage these platforms' potential will gain a competitive edge in the ever-changing digital landscape. Leveraging User-Generated Content CIO User-generated content (UGC) is another valuable asset that brands can tap into through influencers. Encouraging followers to create content featuring their products and services not only increases engagement but also builds a sense of community around the brand. By sharing UGC, brands can demonstrate the authentic experiences of their satisfied customers, further reinforcing their credibility and influence. - Adiba Trade Strategic Platform Selection Not all social media platforms are created equal, and each one caters to different demographics and interests. Brands July, 2023 22 www.thecioworld.com

Creating the Citizen-Centric Service of the Future Using Emerging Technologies – Digital Transformation & Strategy By Vineesha Satwani, Advisor G this is by creating citizen-centric services that are tailored to the needs and preferences of the people they serve. With the advent of emerging technologies such as artificial intelligence, digital twin, data analytics, and metaverse, governments have more tools at their disposal than ever before to improve citizen-centric services. overnments around the world are constantly looking for ways to improve the quality of life for their citizens and residents. One way to achieve analyze data, and make predictions about citizen needs and preferences. For example, AI can be used to analyze citizen data and make predictions about which services will be in high demand, allowing governments to allocate resources more efficiently. AI can also be used to personalize services based on citizen preferences, providing a better customer experience. Digital Twin Digital twin technology involves creating a digital replica of a physical system, such as a city or a building. Digital twin technology can be used by governments to simulate the impact of different policies and initiatives on citizens. For example, governments can use digital twin technology to simulate the impact of a new public transportation system on traffic congestion, air pollution, and citizen satisfaction. This can help governments to make better decisions about how to allocate resources and design services. The Importance of Citizen-Centric Services Citizen-centric services are services that are designed with the needs and preferences of citizens in mind. They are designed to be accessible, user-friendly, and efficient and to provide a high level of customer satisfaction. Citizen- centric services are critical to the success of any government, as they help to build trust between citizens and the government, and they also help to improve the quality of life for citizens. Emerging Technologies that Improve Citizen-Centric Services Data Analytics Vineesha Satwani Advisor – Digital Transforma?on & Strategy Data analytics involves using statistical and computational methods to analyze large data sets. Governments can use data analytics to identify trends and patterns in citizen behavior and to make predictions about future citizen needs and preferences. For example, governments can use data analytics to analyze social media data to identify which Artificial Intelligence (AI) Artificial intelligence is one of the most powerful emerging technologies that governments can use to improve citizen- centric services. AI can be used to automate repetitive tasks, July, 2023 July, 2023 25 24 www.thecioworld.com www.thecioworld.com

issues are most important to citizens. They can then use this information to design services that are tailored to citizen needs. citizen data to identify which services were most in demand and then used this information to design services that were tailored to citizen needs. The government also used machine learning algorithms to predict which services would be in high demand in the future, allowing them to allocate resources more efficiently. analysis of large datasets using AI algorithms can provide governments with valuable insights into various issues, such as economic development, healthcare, and environmental concerns. With AI, governments can identify patterns and trends in data that humans may not be able to spot, leading to more informed decisions. For instance, AI can be used to analyze traffic patterns and optimize traffic management systems, resulting in reduced congestion and improved traffic flow. Metaverse The metaverse is a virtual world that is created by the convergence of virtual reality, augmented reality, and other emerging technologies. The metaverse has the potential to transform citizen-centric services by providing a more immersive and engaging customer experience. For example, governments can use the metaverse to create virtual citizen service centers, where citizens can interact with government employees in a virtual environment. This can provide a more efficient and convenient way for citizens to access government services. Another government has used digital twin technology to simulate the impact of a new public transportation system on citizen satisfaction. The government used the digital twin to simulate different scenarios and then used citizen feedback to refine the design of the new system. This helped to ensure that the new system was optimized to meet citizen needs and preferences. NLP, or natural language processing, is a vital aspect of AI that can help governments with language translation and sentiment analysis. Governments can use NLP to process vast amounts of public feedback in real time, enabling them to respond proactively to public concerns. Sentiment analysis can also be used to gauge the public's perception of various government initiatives, allowing public organizations to modify their programs accordingly. Governments can utilize Digital Immune Systems to protect their networks and sensitive data from cyber threats, while Industry Cloud Platforms can help them efficiently manage and deliver citizen-centric services. Platform Engineering can enable governments to build and operate scalable digital platforms, while Wireless-Value Realization can help them leverage wireless technology for improved connectivity and communication. Superapps can offer a centralized hub for citizens to access multiple government services, while Adaptive AI can help automate and optimize various processes. Sustainable Technology can help governments reduce their carbon footprint and promote environmentally-friendly practices in their operations. Examples of Governments Using Emerging Technologies to Improve Citizen-Centric Services One government has used consumer behavior analytics to improve citizen-centric services. The government analyzed Therefore, it is essential for governments to ensure that their AI systems are transparent and unbiased and that they do not unfairly discriminate against any group of people. Use of AI in government Services and paving the way for an efficient future In conclusion, emerging technologies such as artificial intelligence, digital twins, data analytics, and the metaverse have the potential to revolutionize citizen-centric government services. By harnessing the power of these technologies, governments can improve their services, increase efficiency, and enhance the quality of life for citizens and residents. However, as with any new technology, risks, and challenges must also be considered, such as privacy concerns and the need for proper training and oversight. It is important for governments to take a thoughtful and strategic approach to implement emerging technologies in their services to ensure the best possible outcomes for all stakeholders. Ultimately, the future of citizen-centric government services looks bright with the incorporation of emerging technologies.CIO The use of AI in government services can significantly improve efficiency, reduce costs, and provide better services to the public. The integration of AI in various government services can assist public organizations in making data-driven decisions, analyzing and evaluating public feedback, and providing personalized services to citizens. AI-powered chatbots can help in answering citizens' queries, provide accurate information, and reduce wait times. This is particularly important in situations where citizens need urgent assistance, such as in emergencies or natural disasters. Machine learning is another AI technology that can help governments by predicting future trends and identifying patterns in data. For example, machine learning can be used to predict which areas are more prone to flooding or natural disasters, allowing governments to take preemptive measures and prepare for such situations. However, the use of AI in government services also comes with risks. One of the significant concerns surrounding AI in public services is privacy. Governments must ensure that citizens' data is secure and protected from misuse or unauthorized access. Transparency is also crucial, and governments must be transparent about the data they collect and how they use it. Another concern is the potential bias in AI algorithms. AI models are only as good as the data they are trained on, and if the data is biased, the model will produce biased results. AI can also help governments in decision-making processes. The July, 2023 July, 2023 27 26 www.thecioworld.com www.thecioworld.com

The Science of Persuasion Psychological Principles Marketing for Influential arketing has come a long way from M dynamic environment, understanding and applying psychological principles can significantly impact the success of marketing campaigns. The science of persuasion offers valuable insights into human behavior and decision-making, enabling businesses to create more influential marketing strategies. Further, we will explore some key psychological principles that can be leveraged for persuasive marketing. traditional advertising to the digital landscape we know today. In this Reciprocity: Give and You Shall Receive The principle of reciprocity suggests that when someone does something beneficial for us, we feel obliged to return the favor. In marketing, this can be applied by offering valuable content, free resources, or exclusive deals to potential customers. By providing something of value upfront, businesses can create a sense of indebtedness, increasing the likelihood of future engagement or purchases. Social Proof: The Power of Numbers Humans are social creatures who often look to others for guidance on how to behave. Social proof is the psychological principle that taps into this behavior. Testimonials, reviews, and user-generated content all serve as powerful social proof elements in marketing. When potential customers see others positively interacting with a product or service, they are more likely to trust the brand and follow suit. July, 2023 July, 2023 29 28 www.thecioworld.com www.thecioworld.com

Scarcity: The Fear of Missing Out are powerful tools to trigger emotional responses and forge deeper connections with the audience. Scarcity is a psychological principle that triggers the fear of missing out (FOMO). When something is limited or exclusive, it becomes more desirable. Creating a sense of urgency through limited-time offers, limited-edition products, or exclusive memberships can drive conversions. Consumers are motivated to take action to avoid missing out on something unique or valuable. Loss Aversion: Fear of Losing Loss aversion is the psychological tendency to place more value on avoiding losses than gaining equivalent benefits. In marketing, emphasizing potential losses rather than gains can be persuasive. Phrases like "limited-time offer" or "don't miss out" appeal to the fear of missing a valuable opportunity, encouraging customers to take action. Authority: Trust in Expertise Gamification: Fun and Engagement People tend to follow the advice of those they perceive as experts or authorities in a field. Brands can leverage this principle by partnering with influencers, industry experts, or celebrities who have credibility in their niche. Additionally, providing authoritative content backed by research or expert opinions can position a brand as a reliable source of information. Gamification is the integration of game elements, such as challenges, rewards, and competition, into non-game contexts. Incorporating gamified elements into marketing strategies can boost engagement and create a sense of excitement among customers. Loyalty programs, reward points, and interactive quizzes are examples of gamification in marketing. Consistency: Commitment and Small Steps Personalization: Tailoring to Individual Needs Consistency refers to the psychological drive to act in alignment with our past commitments and behaviors. Businesses can use this principle by starting with small requests or commitments and gradually increasing them. For example, getting users to sign up for a newsletter may lead to more significant commitments, such as subscribing to a service or making a purchase. Personalization is the practice of customizing marketing messages to suit the individual preferences and needs of customers. Using data-driven insights, businesses can deliver relevant content, product recommendations, or offers to different segments of their audience. Personalized experiences make customers feel valued and understood, leading to increased brand loyalty. Anchoring and Decoy Effect: Framing Perception Anchoring is a cognitive bias where individuals rely heavily on the first piece of information they receive when making decisions. Marketers can use this principle by strategically anchoring the price of a product or service. By presenting a higher-priced option first, subsequent options might appear more affordable in comparison. Conclusion The art of influential marketing lies in understanding and applying psychological principles that resonate with human behavior and decision-making processes. By embracing reciprocity, social proof, scarcity, authority, consistency, anchoring, emotional appeal, loss aversion, gamification, and personalization, businesses can create persuasive marketing campaigns that connect with their audiences on a deeper level. As technology and consumer behavior continue to evolve, harnessing the power of psychological principles will remain a crucial strategy for successful marketing in the future. - Prh D. Bombarde Similarly, the decoy effect involves introducing a less attractive option to make the desired option seem more appealing. By offering a decoy product with inferior features or higher pricing, businesses can influence customers to choose the option they prefer. CIO Emotional Appeal: The Power of Feelings Emotions play a significant role in decision-making. Marketing campaigns that evoke strong emotions, such as joy, fear, nostalgia, or empathy, tend to be more memorable and impactful. Storytelling, visuals, and relatable content July, 2023 30 www.thecioworld.com

The 10 Marke?ng Leaders to Watch in 2023 - Yaman Joshi About the Author Most Influential My name is Yaman Joshi, Founder of Humanity First Founda?on, New Delhi, India. I’m a Writer, Philanthropist, Social ac?vist & Proud Indian. Mo?o - Help One & Count None Aim of My Social Work - Working selflessly ?ll my last breath for anyone in need. The objec?ve of My Social Work – To Help People So They Can Help Themselves. A leaders. In this article, we highlight some of the most influential marketing leaders to watch in 2023. These individuals have consistently pushed the boundaries, demonstrated innovative thinking, and made a significant impact on the marketing landscape. s the world of marketing rapidly evolves, it is crucial for professionals to stay on top of industry trends and be inspired by visionary • We are a ZERO FUND Organiza?on and do not take any government aid or dona?ons. Our Area of work is Health, Educa?on & Environment We are working selflessly for society with the aim to provide Free Health, Free Educa?on & Sustainable Environment. During Covid ?mes, our organiza?on supported more than 1.5 lac needy people with Masks, Sani?zers, Sanitary Pads, Meals & many more. For the last five years, we are and working towards Educa?on for Children who cannot afford school fees, tui?on fees, and basic educa?on. • • • • Anne-Marie Kline, Chief Marketing Officer at Google substance on the vehicles, We did almost 15000 challans and also caught many VVIP’s and VIP’s too who were misusing the power) Anne-Marie is known for her ability to leverage data and technology to deliver personalized marketing experiences. She is at the forefront of developing new advertising solutions and platforms that revolutionize how marketers connect with consumers. We are running programs such as Free Educa?on Centre’s for Girls and Free Computer Educa?on Centre’s for Everyone who wants to learn Computer Educa?on. 2. Drink and Drive Campaign (Wherein we caught offenders who were drinking and driving the vehicles and did about 1560 challans) About 2500 girls are being supported by our NGO with their school fees and the Free Educa?on Centre’s and also about 2100 People are being Educated by our Free Computer Centre’s. Alex Rodriguez, Chief Marketing Officer at Amazon 3. Campaign Against Auto Rickshaws (Who refuse to hire, Overcharge, and Misbehave with customers, more than 12000 challans done) Alex is leading Amazon’s marketing strategies, particularly focused on expanding global reach and creating seamless customer experiences. With a deep understanding of consumer behavior, he is driving innovative ad campaigns that shape the future of e- commerce. We are proudly working for the poor & needy sec?on of society for noble causes selflessly. 4. Dona?on of Winter Clothes (Dona?ng warm clothes to people in slums) Apart from the Educa?on field, we are also registered with Ni? Ayog, Delhi Police, and the Ministry of Social Welfare and already running many successful awareness campaigns like below:- 5. Police Public Mee?ngs (To bridge the gap between Police and the Public) Sarah Chen, Chief Marketing Officer at Airbnb Future Projects in Pipeline - Free Ambulance for Everyone, Free Medicines for Everyone, and many more programs will be launched soon. 1. Transparent Delhi Campaign (We, with Delhi Traffic Police, caught many offenders who were using Black and Tinted Films on their Vehicles, and as per the Supreme Court Guidelines, we cannot use any films and ?nted Sarah is transforming the way travel and hospitality brands approach marketing. Through her visionary thinking and storytelling abilities, she is shaping July, 2023 July, 2023 33 32 www.thecioworld.com www.thecioworld.com

Airbnb’s brand identity and redefining how marketers engage with travelers seeking unique experiences. brand advocacy. Through strategic partnerships and innovative campaigns, he is redefining how Nike connects with sports enthusiasts and drives brand loyalty. Marcus Johnson, Chief Marketing Officer at Spotify Chloe Sullivan, Chief Marketing Officer at Uber Marcus is revolutionizing music marketing through data- driven insights and personalization. His expertise in leveraging artificial intelligence and machine learning is enabling Spotify to deliver tailored recommendations and connect artists with their fans in unprecedented ways. Chloe is shaping the future of mobility marketing by leveraging user insights and market trends. Her innovative strategies, including personalized promotions and partnerships with local businesses, are shaping the narrative around convenient and sustainable transportation options. Samantha Lee, Chief Marketing Officer at Tesla David Harris, Chief Marketing Officer at Facebook Samantha is redefining automotive marketing by emphasizing sustainability and innovation. Her visionary branding efforts are driving consumer awareness and adoption of electric vehicles, positioning Tesla as a leader in clean transportation. David is transforming Facebook’s marketing capabilities by harnessing the power of AI and augmented reality. His focus on generating meaningful connections and delivering personalized advertising experiences has positioned Facebook as a leading platform for digital marketers. Rahul Gupta, Chief Marketing Officer at Netflix Conclusion Rahul is adept at using data analytics and customer segmentation to optimize marketing campaigns. He is shaping Netflix’s global expansion strategy and leading the development of groundbreaking content marketing initiatives that captivate audiences worldwide. In the ever-evolving marketing landscape, keeping an eye on influential marketing leaders is vital for staying ahead of the curve. These are just a few industry leaders worth watching in 2023. Their expertise, creativity, and innovative approaches have consistently reshaped marketing strategies and will undoubtedly continue to do so in the coming years. As marketers, it is crucial to learn from their ideas, adapt them to our own campaigns, and stay inspired by their visions for the future. Emily Nguyen, Chief Marketing Officer at TikTok Emily is at the forefront of shaping TikTok’s marketing landscape by harnessing the power of short-form video content. With her ability to create viral campaigns and engage Gen Z audiences, she is influencing how marketers promote their brands on social media. These marketing leaders are paving the way for innovation in their respective industries, and their strategic insights provide invaluable guidance for marketers. By closely watching their approaches and campaigns, marketers can adapt to the ever-changing marketing landscape and create impactful campaigns that resonate with their target audiences. Javier Martinez, Chief Marketing Officer at Nike Javier is a visionary leader in sports marketing who understands the intersection of athleisure, technology, and July, 2023 34 www.thecioworld.com

We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes – Understanding that failure is not the opposite of success, it’s part of success. - Arianna Huffington

INSPIRING THE BUSINESS WORLD CI THE www.thecioworld.com

The 10 Most Influential Marketing Leaders To Watch In 2023_compressed

The 10 Most Influential Marketing Leaders To Watch In 2023_compressed

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