The 10 Most Inspiring Leaders To Watch In Middle East 2023

Issue 02 | March | 2023 How the Middle East is Changing the Global Leadership Landscape 5 Innova?ve Strategies General Manager from Outstanding Leaders Na?onal Insurance Co. Manal Jarrar An Inspiration for All the Visionary Women Leaders Who Have the Vision to Bring Change

Innovation dis?nguishes between a leader and a follower

ransforma?onal leadership is defined Global Leadership and Organiza?onal Behaviour by four dimensions: idealis?c influence, serve as the conceptual and empirical founda?on T inspiring mo?va?on, intellectual for the analysis. It also raises issues concerning Editor’s s?mula?on, and customized concern. Inspiring the differen?a?on of norms and values from leaders may favorably affect coopera?on by ideological and ins?tu?onal perspec?ves. Note cul?va?ng rela?onships with subordinates across the business. The latest edi?on of the 10 Most Inspiring Leaders to Watch in Middle East 2023 is an Inspira?onal leadership emphasizes the cri?cal acknowledgment of the most evident-based relevance of employee a?tudes in achieving leadership in the Middle East. It echoes the commercial goals. As a result, the inspiring region's competent and innova?ve leadership The Leadership mo?va?on part of transforma?onal leadership capable of naviga?ng ins?tu?onal and societal may mo?vate human capital by establishing change. highly desired expecta?ons. Traits CIO Have an enlightening read! The objec?ves presented include enhancing Reformation capital, responding to environmental changes, improving product quality and sa?sfac?on, and genera?ng learning and growth opportuni?es. As - Prh D. Bombarde a result, it is possible to claim that organiza?onal effec?veness is a result of inspiring leadership.

22 Daring to Lead How the Middle East is Changing the Global Leadership Landscape 36 Industry Insights 5 Innova?ve Strategies from Outstanding Leaders 26 Chokaeva 18 Andrew Amina Sto?er Brooks From Curiosity to Extraordinary: A Global Leader with a Human Vision A Woman’s Journey to Freedom and Beyond Man Jarrar An Inspiration for All the Visionary Women Leaders Who Have the Vision to Bring Change 32 40 Moumena Rajaa al Terri with Women at the ForefrontTahani Breaking the Glass Ceiling Igniting Positive Change Through Pursuit of Dreams.

Issue 02 | Feb | 2023 Ahmed Abdelaal Ahmed Re?y Ahmed Al Khayyat Featuring THE CEO CTO CEO Mashreq Bank Raya Customer Experience Al Baraka Islamic Bank Company mashreqbank.com rayacx.com albaraka.bh Brief Ahmed is a banking A Senior Execu?ve with Chitra creates value for professional with over 25 proven successful customers, is easy to work CI years of experience in experience, providing with and skilfully progressively senior roles strategic vision, and implements changes. INSPIRING THE BUSINESS WORLD across banking ver?cals enterprise leadership. He is CREDITS spanning across known for his revenue and interna?onal and regional profitability growth abili?es, CREDITS banks as well as his versa?lity in star?ng up and turning around businesses. Chidiebere Moses O. Editor-in-Chief Prashik Bombarde Managing Editor Featuring Amina Chokaeva Andrew Sto?er-Brooks H.E. Dr. Sultan Manal Jarrar Execu?ve Editors Adiba Tarade General Manager Vice President Learning Ahmed Al Jaber General Manager Shreyasi Shelke & Development CEO Company 2050 Marke?ng and PR E?had Avia?on Group Al Dhafra Petroleum Na?onal Insurance Company and Females Freedom Project e?had.ae adnoc.ae na?nsurance.jo Visualiser David King bk.ru Art & Design Head Sonia Raizada Amina Chokaeva is a Andrew is an interna?onal Led by Dr. Sultan, Al Manal Jarrar, the first Brief General Manager of business execu?ve with a Dhafra Petroleum is an female to receive the ?tle of Co-designer Paul Belin interna?onal marke?ng broad background of work emerging upstream general manager of an agency 2050 and is crea?ng experience in both company that is focused insurance company at the Art & Design Assistant Rohil Shinganapurkar and promo?ng businesses corporate training and on unlocking undeveloped level of the Arab world. in UAE. field opera?onal roles. oil and gas poten?al in the UAE. Business Development Manager Sherin Rodricks Corporate Ofce Insights Success Media Tech LLC Marke?ng Manager Joseph D'souza 555 Metro Place North, Suite 100, Business Development Execu?ves Kelly, David Dublin, OH 43017, United States Phone - (614)-859-2600 Mark, Alice Sales Execu?ves Rajaa Moumena Tahani Al Terri Featuring Olayan Mohammed Email: info@thecioworld.com Founder Founder and President Alwetaid For Subscription: www.thecioworld.com Future Ins?tute of Higher ADAMAS for Events Company CEO Technical Head Jacob Smile Educa?on and Training Organizing and Managing Follow us on STC Assistant Technical Head Prachi Mokashi future-center.com www.facebook.com/thecioworld stc.com Technical Consultants Prashanth, Rajeshwari www.twitter.com/thecioworld Brief The Leader of Future A leader who is highly Olayan AlWetaid leads We are also available on Ins?tute of Higher mo?vated and thrives on Group CEO of STC, and is Alina Sege Digital Marke?ng Manager Educa?on and Training, a new challenges and goals; SAMENA chairman and leading pioneer in She has thirst for Renuka Kulkarni Assistant Digital Marke?ng Manager GSMA board Member. RNI No.: MAHENG/2018/75953 introducing voca?onal knowledge and courses that have directly Gemson SME-SMO Execu?ve con?nuous development. Copyright © 2023 Insights Success Media and Technology resulted in empowering Pvt. Ltd., All rights reserved. The content and images used in women in the workforce this magazine should not be reproduced or transmitted in Research Analyst Eric Smith in Jeddah, KSA. any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior Tanaji Fartade Circula?on Manager permission from Insights Success. Reprint rights remain solely with Insights Success.

Issue 02 | Feb | 2023 Ahmed Abdelaal Ahmed Re?y Ahmed Al Khayyat Featuring THE CEO CTO CEO Mashreq Bank Raya Customer Experience Al Baraka Islamic Bank Company mashreqbank.com rayacx.com albaraka.bh Brief Ahmed is a banking A Senior Execu?ve with Chitra creates value for professional with over 25 proven successful customers, is easy to work CI years of experience in experience, providing with and skilfully progressively senior roles strategic vision, and implements changes. INSPIRING THE BUSINESS WORLD across banking ver?cals enterprise leadership. He is CREDITS spanning across known for his revenue and interna?onal and regional profitability growth abili?es, banks as well as his versa?lity in star?ng up and turning around businesses. Chidiebere Moses O. Editor-in-Chief Prashik Bombarde Managing Editor Featuring Amina Chokaeva Andrew Sto?er-Brooks H.E. Dr. Sultan Manal Jarrar Execu?ve Editors Adiba Tarade General Manager Vice President Learning Ahmed Al Jaber General Manager Shreyasi Shelke & Development CEO Company 2050 Marke?ng and PR E?had Avia?on Group Al Dhafra Petroleum Na?onal Insurance Company and Females Freedom Project e?had.ae adnoc.ae na?nsurance.jo Visualiser David King bk.ru Art & Design Head Sonia Raizada Amina Chokaeva is a Andrew is an interna?onal Led by Dr. Sultan, Al Manal Jarrar, the first Brief General Manager of business execu?ve with a Dhafra Petroleum is an female to receive the ?tle of Co-designer Paul Belin interna?onal marke?ng broad background of work emerging upstream general manager of an agency 2050 and is crea?ng experience in both company that is focused insurance company at the Art & Design Assistant Rohil Shinganapurkar and promo?ng businesses corporate training and on unlocking undeveloped level of the Arab world. in UAE. field opera?onal roles. oil and gas poten?al in the UAE. Business Development Manager Sherin Rodricks Corporate Ofce Insights Success Media Tech LLC Marke?ng Manager Joseph D'souza 555 Metro Place North, Suite 100, Business Development Execu?ves Kelly, David Dublin, OH 43017, United States Phone - (614)-859-2600 Mark, Alice Sales Execu?ves Rajaa Moumena Tahani Al Terri Featuring Olayan Mohammed Email: info@thecioworld.com Founder Founder and President Alwetaid For Subscription: www.thecioworld.com Future Ins?tute of Higher ADAMAS for Events Company CEO Technical Head Jacob Smile Educa?on and Training Organizing and Managing Follow us on STC Assistant Technical Head Prachi Mokashi future-center.com www.facebook.com/thecioworld stc.com Technical Consultants Prashanth, Rajeshwari www.twitter.com/thecioworld Brief The Leader of Future A leader who is highly Olayan AlWetaid leads We are also available on Ins?tute of Higher mo?vated and thrives on Group CEO of STC, and is Alina Sege Digital Marke?ng Manager Educa?on and Training, a new challenges and goals; SAMENA chairman and leading pioneer in She has thirst for Renuka Kulkarni Assistant Digital Marke?ng Manager GSMA board Member. RNI No.: MAHENG/2018/75953 introducing voca?onal knowledge and courses that have directly Gemson SME-SMO Execu?ve con?nuous development. Copyright © 2023 Insights Success Media and Technology resulted in empowering Pvt. Ltd., All rights reserved. The content and images used in women in the workforce this magazine should not be reproduced or transmitted in Research Analyst Eric Smith in Jeddah, KSA. any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior Tanaji Fartade Circula?on Manager permission from Insights Success. Reprint rights remain solely with Insights Success.

Manal Manal Hassan Jarrar, Jarrar General Manager Na?onal Insurance Co. An Inspiration for All the Visionary Women Leaders Who Have the Vision to Bring Change Manal Jarrar, the first female to receive the ?tle of general manager of an insurance company at the level of the Arab world, bearing in mind that this posi?on was exclusive to men.

The 10 Most Inspiring Leaders To Watch In Middle East 2023 he majority of women leaders a master’s degree in Business National Insurance Company agreed that many internal Management and Leadership from the NIC is one of the first established T programmes have helped London Graduate School, and, finally, insurance companies in Jordan. Its gender equality in the insurance in 2018, a Doctor of Business main goal is to provide distinctive industry in recent years. There is no Administration (DBA) with a focus in insurance services and products to denying that women typically have a insurance management from satisfy the needs of its clients. Since its stronger tendency to connect with and Commonwealth University. founding in 1965, NIC has committed bond with others. all of its resources to effectively Jarrar persisted and worked toward a serving the insurance interests of This is very helpful in the insurance goal at "WATANIA" as she rose to the Jordan's public and private sectors. The sector, where it's necessary to be able top of the organisation in a field that NIC was able to achieve a high level of to persuade others and have ongoing has historically been dominated by customer satisfaction thanks to the conversations. Additionally, effective men. Her extensive experience dedicated and prompt services relationship-building techniques lead includes strategic planning, executive provided. to both a more personalised customer management, financial management, business development, and the experience and effective employee NIC has a 58-year track record of supervision and control of operations, connections. Women perform better in success and has managed to win the among many other areas of the underwriting and claim processing support of the Jordanian people thanks industry. positions in the insurance industry to its integrity, loyalty, and high-quality because of their empathy and intuition. services, which are supported by a Manal Jarrar, the first female to receive As we all know, gaining the strong partnership with the biggest stakeholders' trust is the main goal of the title of general manager of an reinsurance companies in the world. the insurance industry. Therefore, there insurance company at the level of the is a constant need for skilled Arab world, bearing in mind that this The company owns the largest and communicators in the field, which position was exclusive to men. She most important computer system in the women can fill. was included on a list of the hundred Jordanian insurance sector, where the most powerful Arab woman in The insured can fill out the insurance Manal Hassan Jarrar is the General MENA region by Forbes magazine for application online Issuing insurance Manager of National Insurance Co. the year 2016, 2017, 2019, 2020, 2021 policies, electronic accident reports, and has more than 25 years of and among the Middle East's most and e-payments, we are always up to experience in the insurance industry. influential woman 2018 (Forbes date with what is new in the world of She is also a board member of the magazine). She drives her company to technology. Jordan Insurance Federation, the be one of the best insurance companies International Women Forum Jordan, in the Market with a solid performance NIC has one subsidiary company and many banks, universities, and the to serve their clients as well as making called NAI Real-Estate Company Ltd., Jordan Insurance Federation. She is Service are important value in their which was established with a full-time also a member of the Jordanian culture. paid In the capital of JD60K during the Businessmen's Association. Since year 2008, the subsidiary is fully NIC is commi?ed Jarrar has been in the industry since Jarrar is a member of the board of owned by the insurance company and 1991 and has worked for four different directors of the Jordan Insurance it started its operation during the year to rising to the top insurance companies, she most likely Federation and a member of the 2020 in a small volume due to the among regional life knows the insurance industry like the women international forum Jordan slow-down market position according back of her hand. (IWF), in addition to being a member to COVID-19 impact and the political and non-life of the technical committee to facilitate conditions around, However, during insurance providers Committed to Success trade and transport in the Ministry of 2021 NIA achieved a profit of JOD Manal Jarrar graduated from the Transport. 93K. with the highest University of Jordan (UJ) in 1989 with levels of customer a BA in literature and a high diploma She is also a certified lecturer with in economics. She then went on to earn many banks, universities, and the u?lity. Jordan Insurance Federation.

NIC is committed to rising to the top months of 2020, the company reported • Direct supervision of both the among regional life and non-life total revenues of $15.5 million, gross Sales and Marketing departments insurance providers with the highest written premiums of $19 million, and and continuous follow-up on the levels of customer utility. Through total assets of $38.8 million. implementation of company alliances with the most reliable policies and plans. international reinsurance partners, it Jarrar is closely collaborating with • Close coordination with sees itself as one of the first insurance executive management at NIC to subordinates is necessary to providers. develop insurance policies and ensure quality outputs within the strategies, as well as the company's objectives of the company. The company's mission is to become resources and capabilities, while • Developing and continuing the the most prosperous insurance keeping track of the major clients' improvement of the processes and company in Jordan by providing policies and claims. The following are procedures in line with the individualized insurance and risk the Jarrar's role responsibilities that go company strategy. management solutions, as well as a beyond the company's primary services • Discussing all reports received welcoming work environment and the to stakeholder management: and providing recommendations perfect balance of professional and • Ensuring the implementation of to executive management in personal growth. executive management strategies relation. at all company levels, including • Direct coordination and seamless Work Responsibility the branches and representatives. participation with the financial The National Insurance Company is • Follow up on important department in revenue collection listed on Amman Stock Exchange. correspondences with all and credit provision to the best Since 2012, Jarrar has been developing shareholders. customers. business policies and the company's • Budget preparation in relation to • Ensuring that financials are in line resources at the National Insurance with instructions from the insurance, claims, and managerial Companies. She helped the company expenses. Variance monitoring, financial department and board of raise its financial strength rating from a cause analysis, and related cost- directors, maintaining contacts B- to a B from the US credit rating cutting in relation to overruns in with existing customers and agency AM Best. In the first nine the budget. potential customers. She drives her company to be one of the best insurance companies in the Market with a solid performance to serve their clients as well as making Service are important value in their culture.

• Providing feedback and She adds that first, one must define his Jarrar one of the hundred most commercially important or her goals and then determine the powerful Arab women (MENA) region information and research to the mechanism to reach them while by Forbes magazine for the years customers and marketing maintaining their priorities; this is the (2016, 2017, 2018, 2019, 2020, and department. beginning of success. 2021). As a result of her hard work and • Working closely with the experience in this field, Jarrar was marketing department in Jarrar’s story began as that of a fresh awarded an honorary doctorate from developing company capabilities graduate who had no practical life the academic council of the and value-for-money services. experience. She read an advertisement commonwealth university in business • Participation in and leadership of in the daily newspaper that an administration in 2018. meetings with other employees insurance company was holding a and departments as needed. training course in sales and marketing. Jarrar thinks the biggest challenge is • Professionally representing the She joined this course, and after that, that most people still live with the company in front of any she was appointed to this company. mentality that certain businesses or stakeholder, including customers, tasks are better handled by men; community representatives, As a sales employee with a very low actually, she believed in this quote: government institutions, etc. salary and commission, although this "The best man for the job is a woman." • Approving raises, promotions, was not Jarrar’s dream job, she loved She also considers that inbalancing and layoffs in accordance with it. She shares, "I started to learn new business and family, women are company procedures and in things every single day and reading expected to be the backbone of the coordination with other every little information I can get in the family and need to find a way to departments. insurance Field." Meanwhile, Jarrar manage that as well as their • Competitors monitoring and applied to obtain several professional involvement in the business.Jarrar’s analysis and identifying company certificates in the insurance sector advice to women is to "Believe in weaknesses and strengths. which were equivalent to higher yourself; if you don’t, nobody will. If • Performance appraisal of other university degrees. In a sector you act on your beliefs, people will managers and employees of the exclusive for that at the time men, it treat you based on what you think department. was not easy for her as a woman to about yourself; it is you who define the prove herself and to entire it and stands meaning of success. If you work harder Words from the Experience out. She recalls, "I drove my company and smarter, you will win (dreams "Everyone in life has a challenge, but to be one of the best insurance come true), and the sky is the limit.” as females, we have bigger challenges, companies in the market with a solid and we have to face these challenges in performance.” different ways," Jarrar says. Jarrar’s story began as that of a fresh graduate who had no prac?cal life experience.

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The 10 Most Inspiring Leaders To Watch In Middle East 2023 Amina Amina Amina Chokaeva From Curiosity to Extraordinary: A Woman’s Journey to Freedom and Beyond Our crea?ve thinking, cu?ng-edge digital strategies, and in-depth research of media guide us to create communica?on “Challenging the Status Quo and Blazing a Trail in the Amina has made her dream come true with her traveling that drives innova?on, UAE.” project, which is unlike anything else out there. With this idiosyncratic project, she created an environment where builds brand equity, and women could let go of their worries and inhabitations and t all started with a spark of curiosity and a deep empowers business. just be themselves. By immersing themselves in the natural longing for freedom—a desire to go beyond the I beauty of their destinations, they can enjoy special I boundaries of the mundane. For one woman, this moments of unity with nature and fill up with feminine curiosity and longing led her to achieve something energy and power. extraordinary. Amina’s story is one of courage and determination, and it’s Meet Amina Chokaeva, the CEO of 2050 Marketing and an inspiration to all of us. It’s a story of hard work, PR and Co-founder of the unique project for female dedication, and passion for her work that has led her to travelers, “Females Freedom.” where she is today. She is an encouraging woman who has Amina Chokaeva shown that anything is possible and that with determination Amina was in Paris when she noticed how quickly brands General Manager and drive, you can move mountains. were expanding on social media. She then embarked on 2050 Marke?ng content creation positions after relocating to Dubai, but this wasn’t enough for her. Amina continuously had fresh and PR and Females business ideas; therefore, she refused to be constrained, Freedom Project which is how 2050 Marketing and PR came into existence. It was this initiative that sparked Amina’s journey to success. After the success of 2050 Marketing and PR, she Co-founded “Females Freedom,” which was focused on women. A zealous dream to create a unique kind of travel experience that would give women a sense of empowerment and freedom. 18 19 March | 2023 www.thecioworld.com March | 2023 www.thecioworld.com

The 10 Most Inspiring Leaders To Watch In Middle East 2023 Our crea?ve thinking, cu?ng-edge digital strategies, and in-depth research of media guide us to create communica?on “Challenging the Status Quo and Blazing a Trail in the Amina has made her dream come true with her traveling that drives innova?on, UAE.” project, which is unlike anything else out there. With this idiosyncratic project, she created an environment where builds brand equity, and women could let go of their worries and inhabitations and t all started with a spark of curiosity and a deep empowers business. just be themselves. By immersing themselves in the natural longing for freedom—a desire to go beyond the I beauty of their destinations, they can enjoy special I boundaries of the mundane. For one woman, this moments of unity with nature and fill up with feminine curiosity and longing led her to achieve something energy and power. extraordinary. Amina’s story is one of courage and determination, and it’s Meet Amina Chokaeva, the CEO of 2050 Marketing and an inspiration to all of us. It’s a story of hard work, PR and Co-founder of the unique project for female dedication, and passion for her work that has led her to travelers, “Females Freedom.” where she is today. She is an encouraging woman who has Amina Chokaeva shown that anything is possible and that with determination Amina was in Paris when she noticed how quickly brands General Manager and drive, you can move mountains. were expanding on social media. She then embarked on 2050 Marke?ng content creation positions after relocating to Dubai, but this wasn’t enough for her. Amina continuously had fresh and PR and Females business ideas; therefore, she refused to be constrained, Freedom Project which is how 2050 Marketing and PR came into existence. It was this initiative that sparked Amina’s journey to success. After the success of 2050 Marketing and PR, she Co-founded “Females Freedom,” which was focused on women. A zealous dream to create a unique kind of travel experience that would give women a sense of empowerment and freedom. 18 19 March | 2023 www.thecioworld.com March | 2023 www.thecioworld.com

Read on to find out how Amina’s passion and curiosity have helped her create unique and life-changing initiatives, and Please highlight 2050 marketing and public relations Please share with us the idea about your project, Amina Chokaeva join us as we explore the inspiring story of the woman and its key features. What services enable you to open Females Freedom. behind it all and the impact of her work on society: doors for opportunities? This unique traveling project is only for females, which Amina, kindly brief us about yourself and your We have a highly professional team with experience in gives you feelings of freedom and unity with nature and professional journey so far. What was your inspiration different parts of the world. Each of us knows how to reach fills you up with feminine energy and power. It was created for stepping into the marketing sector? success for businesses in digital marketing, but together, by me and my partner, Yana Trofimchuk. our creative thinking, cutting-edge digital strategies, in- depth research, and a greater understanding of media guide Hello! My name is Amina; I’m the CEO of the 2050 Yana has more than 7 years of experience in travel and us to create communication that drives innovation, builds Marketing and PR agency and Co-founder of a unique event organization. brand equity, and empowers business. project for female travelers called “Females Freedom.” I started my journey in business a long time ago. I On one of the yacht trips where I was invited by her to Shed light on your experiences whilst working in the graduated from the Academy of Law and got my Master’s Sicily, I realized that if there were no men on this yacht, I’d marketing industry in your journey. degree diploma when I was only 19. At the age of 23, I be able to take my hijab off and swim because there are a launched my first trading company. I saw how quickly lot of spots where you can be in very private areas like brands grew on social media while living and working in In 2013, I started to work on digital marketing for a bays. That’s how this idea occurred in my mind. Paris. concierge company for personal shopping in Paris. After As of now, we have made a successful yachting trip in moving to Dubai, I worked with startup companies and Turkey, where we had a crew consisting of only women, fashion brands. That’s how I got an opportunity to start a After moving to Dubai, I worked for different companies as and we spent 7 days going around different 2050 marketing and PR agency. a content creator, but that was not enough for me; I felt I islands and marinas. The second one was a could do much more. New brand ideas were constantly trip to Bali this February in private villas flooding my mind, and I didn’t want to limit myself to just According to you, how do you support social media with all female staff, massage therapists, a those. When the time came, I studied a lot about digital management while also venturing into application spa, swimming pools, and photo shoots marketing, and I still do that continuously because, in the development? in beautiful places. digital marketing business, you have to follow the trends all the time. To reach the audience of users of the application, any This project is very unique because no business has to work on digital marketing and social media. one on the market gives ladies the Tell us about 2050 Marketing and PR, including its It’s always been that way. privacy to “Be hidden from male eyes” mission and vision. What is your role in its development as we do. It’s something very and global outreach? needed in Muslim society. It Tell us about the challenges you have faced and how is something that can they have shaped you as a business leader. change the whole Marketing plays a vital role in promoting the business and perspective of true mission of any company. It is the face of the organization, Digital marketing is still something new for some business relaxation for Muslim the main element that helps to make the company owners, especially those of the older generation who built ladies. recognizable. It is the 2050 marketing and PR agency’s businesses before Instagram’s creation. It’s difficult to mission to reach out to prospects, customers, investors, and explain to them how important it is today and how it helps the community while creating an overarching image that Amina’s story is a them stay competitive. The solution is to demonstrate that represents the company in the best possible light. testament to the power of your customers are pleased with the results of their 2050 is the next generation. We focus on tomorrow and our determination and collaboration with you. customers’ goals. ambition. She has pushed boundaries and Where do you envision yourself and your company’s challenged the status Please enlighten us about your approaches toward your global outreach in the upcoming years? quo, blazing a trail for work and facilitating management within the other women in the organizations One of the main goals for the 2050 Marketing & PR world. Amina is a true Agency is to be one of the most successful marketing example of what it ➢ Defining and managing the brand agencies in the UAE, and now that we have customers means to lead with ➢ Creating the right trending content around the world, we have all the possibilities of being courage and ➢ Make it unique. called an International Company. conviction. ➢ Sell it. 20 21 March | 2023 www.thecioworld.com March | 2023 www.thecioworld.com

Daring to Lead iddle Eastern nations' political and social landscapes, as well as their international and domestic relations, have undergone significant shifts M over the past decade. The Arab Spring, or the 2011 popular uprisings, significantly impacted parts of the region, resulting in civil wars in some countries and the establishment of oppressive regimes in others. The Middle East is still under pressure from economic instability, shifting demographics, and widespread dissatisfaction with political leadership. New alliances and rivalries and shifting relations with vital international performers like the United Kingdom have also altered the region's geopolitics. The difficulties the Middle East faces are well-known: The conflict that needs to be resolved in Libya, Syria, and Yemen, recurrent outbreaks of violence between Israel and the Palestinians, and rising tensions regarding Iran's activities causing instability in the region. In every one of the nations of the Center East, there is a need to safeguard and Global How the propel common liberties and opportunity of articulation, to handle defilement, and to face the drivers of fanaticism. Middle East Changing isthe Leadership L A N D S C A P E 22 23 March | 2023 www.thecioworld.com March | 2023 www.thecioworld.com

Let's look at the changing global leadership landscape and work, this figure remaining at 69% on average contrasted learn more about it: with just 9% for the standard help. Cultural Dynamics People in the region, including 94% of Tunisians, 85% of Saudis, 78% of Egyptians and Iraqis, and 74% of Lebanese, The perception that the Middle East is stale and traditional, support young people in learning technological skills with little interest in the creative industries, is incorrect regarding education and preparing for jobs in the future. today. These transformational agendas are gaining support from the people. According to our poll results, Westerners Waves of Entrepreneurship are more likely to associate the region with terrorism, violence, and conflict than with creativity and cultural The Arab Youth Survey found that 43% of respondents plan expression. to start their own business within the next five years, up from 29% in 2018. This indicates that more young people in Regional initiatives prioritize arts and culture as part of the region want to be entrepreneurs. more extensive plans for economic diversification, in contrast to the repressive policies implemented by There is a lot of interest in entrepreneurship in the Middle politicized religious movements. East and North Africa (MENA) region. Last year, 97% of Saudis, 78% of Omanis, and 74% of Emiratis said that Sheikh Mohammed bin Rashid Al Maktoum, the ruler of "Entrepreneurship is considered a good career choice." Dubai, has stated: The identity of our generations is Because of this, dissent has had to take many forms across represented by our culture. Love, tolerance, and openness to the Middle East, with demonstrations, performances, and other cultures are all part of our Emirati culture. The UAE's art used to express a new generation's identities and desires. drive towards initiative representing things to come won't be acknowledged except if we improve our social legacy. Young people occupying protest squares have immersed themselves in art and literature to express and formulate a His words show a modernization effort linked to the rising sense of a multi-ethnic, inclusive nationalism geared region's redefinition of its culture. This effort is a symbol of toward sovereignty and independence. Protests in Iraq, the Middle East that is confident, inclusive, and Lebanon, and Palestine have brought young Middle Eastern independent. artists into the international spotlight. Economic Growth To close, The modernization agendas center on creating jobs for the With numerous nations in the Center East being praised for world's youngest population by region and the their reaction to the pandemic, the district is proceeding to diversification of the Middle East's previously resource- stand up to the discernment that it's anything but a dependent economies and employment sectors that weed by wellspring of administration on worldwide difficulties by the civil service. In every country surveyed in the region, facilitating consecutive COP culminations to handle people's primary concern is creating more jobs, including in environmental change. Saudi Arabia, where this concern is at least twice as important as any other. They are also committing to some of the most ambitious goals in the world, investing heavily in renewable energy, Despite this, the speed increase of imaginative development and working together to tackle the problem of climate areas isn't recognized past the district and not in the West, change, which has no borders. The following two years will where just 12% of those surveyed view the Center East as a be crucial to addressing the climate crisis as the Middle significant wellspring of development. East gathers the world. Individuals of the Center East are all together behind their legislatures' endeavors to release business venture and development, and they see science, innovation, and advancement as areas in which youngsters ought to try to - Shreyasi Shelke 24 March | 2023 www.thecioworld.com

The 10 Most Inspiring Leaders To Watch In Middle East 2023 Andrew Stotter Brooks A Global Leader with a Human Vision eet Andrew Stotter Brooks, the Vice President of Learning and Development for Etihad Airways, an M international airline based in Abu-Dhabi, Six months into his Andrew Sto?er Brooks providing service to hundreds of destinations in 74 role and with Vice President countries. As the Vice President of Learning and Learning and Development Development, Etihad Aviation Group, Andrew leads the growing numbers of creation of innovative, leading-edge learning solutions to coronavirus cases and support the development, growth and performance of Etihad's incredible employees. travel bans around the Andrew started his career in a small hotel in Dorset and globe, Andrew formed learned the Art of Service in a variety of hotels on the south an online community coast of England. In 1985 he joined Berni Inns, where he was tasked with the daily operational running of restaurants to share knowledge and Public Houses with Grand metropolitan in London. In 1987, he moved to Bass Hotels as an Operations Director and daily updates that and handled the daily operation of three small Hotels on the connected teams Southeast coast of the UK in 1992, Andrew joined the London YMCA as Hostel Manager, where he ran a multi- around his network to unit operation with over 200 bedrooms, restaurants, a keep communica?on children's activity center, and a gym with a large after- school service and outreach programs for the broader human. community around London. In September 1995, Andrew joined TGI Fridays in Leicester Square, Central London. 26 March | 2023 www.thecioworld.com

and developing learning and human capital for over 90 world class retail and restaurant brands, including Starbucks, the Body Shop, Harvey Nichols, H&M, Muji, the Cheesecake Factory, PF Changs and Foot Locker in 19 Countries, ultimately joining Etihad Aviation Group as Vice President Learning and Development in August 2019. Tackling the Pandemic Six months into his role and with growing numbers of coronavirus cases and travel bans around the globe, Andrew formed an online community to share knowledge and daily updates that connected teams around his network to keep communication human. Thousands of employees joined to listen to and enjoy, regular updates from fascinating people and famous guests. Daily video recordings of conversations quickly morphed into a weekly podcast. "We've competed 135 episodes of the World Class Wednesday Webinar (WCWW); it's been a fascinating and insightful journey. We've had an amazing time thanks to all of the incredible and brilliant guests that have joined us."- he explained. Advice for future talent "It's difficult to avoid hard work. But aspiring leaders should also think about their legacy and the value they add to the people they lead. Never underestimate In 1998, he joined Pinnacle Health Clubs now Nuffield the importance of understanding what the person in front of Health as a Training/Recruitment Manager, responsible for you needs, keep it human. People don’t care how much you the training department's conception, creation and know until they know how much you care. People will leadership development strategies. In 2003, Andrew joined never forget how you make them feel. All humans need four Hilton Hotels Corporation and looked after the things from each other. Respect, Acknowledgment, to be development of 16,000 team members across the 8 Hilton Heard and ultimately Remembered. Brands in the UK and Ireland with a primary focus on Performance Management, Guest Service and Leadership "Never underestimate the power of strong eye contact and a Development. After serving Hilton for more than seven smile. Two, focus on a genuine, warm welcome. Three, a years, Andrew joined Carnival Australia, where he worked friendly offer of assistance, How can I help you today? in partnership with the Regional HR Directors and the What do you need from me? Four, follow up with additional People and the Performance teams to provide specialist offers of help and a personal introduction, for example ‘my training and development advice and support to the South name is Andrew if you ever need anything from me just ask! Pacific fleet. In 2011, Andrew joined Kout Food Group and Finally offer a fond and sincere farewell. it’s family of brands including Pizza Hut and Burger King in Kuwait in 2011 as Head of Learning and Development Andrew Stotter Brooks, Vice President of Learning and then in 2013 joined M.H. Alshaya Co. as Head of Learning Development and Development, where he was responsible for providing field education and development to thousands of leaders and team Members across the MENA region — supporting 28 March | 2023 www.thecioworld.com

The 10 Most Inspiring Leaders To Watch In Middle East 2023 Moumena Rajaa Breaking the Glass Ceiling with Women at the Forefront “Rajaa Moumena paves the way for women in Saudi Arabia with a pioneering institute.” hange is constant. If you are not open to change, Rajaa Moumena you will never be able to embrace the world around Founder and President C you, and life will pass you by. Sometimes this Future Ins?tute of Higher means making bold choices, and sometimes it means taking Educa?on and Training small steps toward your goals. It’s all about finding the right All Future Institute trainers and balance between being comfortable with who you are and staff members are motivated finding ways to grow and improve yourself. educators, driven by seeing their Rajaa Moumena, a true pioneer, the founder and president students’ success in the marketplace. of the Future Institute of Higher Education and Training, is driven by her unwavering belief in progress ,,,, and opportunity for everyone. Through her vision, she founded the Future Institute of Higher Education and Training in the Kingdom of Saudi Arabia - a pioneering Power of Self-discovery training center for women at a time when technology and women’s roles were rapidly evolving. Rajaa Moumena has had a passion for teaching since her early days as a lab technician at King Abdel Aziz University Today, the Future Institute is a powerful testament to Hospital in Jeddah. After she majored in Microbiology at Rajaa Moumena’s commitment to creating opportunities, Manchester University in England, she returned to Saudi driving positive change and offering technical education Arabia and started work as a Lab Technician in the and training courses to people across the globe. The success Microbiology department in 1986. She worked as a senior of the institute is a direct result of her dedication to clinical instructor and researcher in 1989 and, in 1995, was empowering women and providing them with the tools and appointed Deputy Director of the Microbiology lab. resources they need to make a lasting impact on their future. Realizing her passion for training, Rajaa left her job at the university and started her own business in 1991, founding Rajaa Moumena is a trailblazer in the field of education the Future Institute of Higher Education and Training and research. With her innovative vision for ramping up the (originally named the Future Centre). Later, she started Future Institute, she has ushered in a new era of progress working on a manual written in simple language for and opportunity. As we embark on this groundbreaking technicians to understand, and with that, Rajaa Moumena journey with her, let us embrace the constant change that it set out to create an institute dedicated to providing the brings and the limitless opportunities that come with it. highest quality education and training possible, thus Together, we can make a real difference in the lives of those beginning her journey as an Entrepreneur and Educator. we serve and bring about a brighter, more prosperous future Vision: Driven by Strong Belief in Change for all. Rajaa Moumena began the Future Center for Women with Remember, with change comes constant, and with constant a mission to empower Saudi women through education. comes opportunity. Let us go through the groundbreaking journey of Rajaa Moumena and her vision for upscaling the Future Institute. 32 March | 2023 www.thecioworld.com

Rewards & Jeddah International College, and the University of They create memorable courses that combine theory with She wanted to offer training in all these domains, but she Business and Technology in KSA. practice, giving a mix of knowledge and skill that is was not allowed to do so in 1993. She took the challenge significant for employment. and was ready to face it. Achievements Their core programs currently comprise fashion design, jewelry design, interior design, photography, graphic Over the coming years, the Future Institute will remain In 2003, the business wasn’t doing well. The location they design, English language, management, and marketing. committed to supporting women and driving them to were in wasn’t good anymore, and the candidates stopped excellence through its provision of specialized training. wanting to join. Many other attractive programmes were CV Magazine Private Educa?on and Development The Future Institute began offering courses in fashion available, and this entitled her to invest more money. She Awards design in 2002. Earlier, they were the first fashion design Grabbing the Speed without Compromising the Quality had to leave the premises. However, she did not have the school in the country. The courses were taught by highly finances to support that move. So, she decided to get a loan. Middle East “Best Female Higher Educa?on specialized trainers and varied from the design of simple Witnessing the market compromise on quality, Rajaa said, She did, and she chose a great location that will fulfill not Facilitators 2019” garments to finely embroidered ‘Haute Couture.’ “We live in a world of instant gratification. Customers only the training but will help achieve social accomplishments demand results faster than ever these days, and the as well. It was on a campus of 1000 sq. m. That venue was AI Publishing MEA Business Awards (MEA Markets Another popular program they offer is Jewelry Design. businesses that learn to keep up are the ones that will a huge success until 2014 when they realized they needed to 2021) This is a one-year program. They have their own fully continue to grow.” It will be critical for leaders to ensure be more advanced and ahead of the big change coming to “Excellence in Educa?on and Training Western equipped workshop, which is one-of-a-kind for women in that “Picking up the pace” does not result in a drop in KSA. She decided to have a business partner who can Saudi Arabia” Saudi Arabia. The students are guided through every stage quality. Businesses should adopt new strategies, tools, and support her plans and is also a believer in her passion. And it was her friend and a great supporter of training and of the design and manufacturing processes to translate their services that streamline operations to reduce the burden on Pearson Assured Programmes education, Mrs. Nashwa Taher, a Saudi businesswoman ideas into workable, wearable designs, which are evaluated their staff and empower them in order to achieve a balance “Centre Approval Cer?ficate” with a leading position in the business community. according to standard criteria based on creativity, originality of speed and quality. and execution. In 2019, COVID-19 struck the world, and in March 2020, Furthermore, we should embrace continuing education as a Future Institute’s three-year diploma in Architectural means of nurturing the minds of both employees and full- KSA stopped all forms of physical education and moved Rajaa Moumena says, “I was driven by a strong belief in Interior Design equips students to work with software time students, as well as assisting current employees in everything online. This was their most difficult challenge change, noticing the advancement of technology in the programmers such as CAD, Autodesk 3D Max, Sketch, and developing for possible future promotions. Businesses can because they had never studied or attempted any form of world around me, as well as seeing strong women in a large Autodesk AutoCAD and to explore the entire creative remain competitive while maintaining quality in this online education. variety of roles in KSA; though they were counted, I knew process of interior design, from the choice of materials and manner. that this was the future of KSA, and I took a commitment furnishings through to technology and even retailing. Again, she had to be quick and ready to face the change. within myself to be part of this change.” In 2004, under Harness the Power of Adversity She located a good trainer to teach them all how to use Royal Decree from King Abdullah, this change came. Committed to Supporting Women and Driving them to Zoom for educational purposes, and in five days, they were Excellence “During the journey, I encountered three major challenges ready to go live. They then delivered to each trainer all of Since the Future Institute opened its doors, they have been that were hard on the continuity of the Future Institute: the her tools, including tables and chairs, to allow them to teach at the forefront of changing perceptions about Saudi women Over its 30-year history, the Future Institute has become so first was when I had to close down because I was offering comfortably from home. Currently, Future Institute offers and the kind of work they can do. The Future Center much more than an education facility, developing into a courses that were not yet allowed to be validated by the all its programmes online. It was worth the challenge. started out offering English language courses in Microsoft vital tool for helping women enter a wide range of the Ministry of Education in 1997,” Rajaa said. Office for women. The boom of personal computers gave country’s workforce. Competitive Ideas to Differentiate ladies a chance to be part of the digital transformation The second was in 2003 when the business was not doing unfolding in the world. It pioneered courses for women in a range of areas, well. Many institutes opened and jumped into the training Highlighting the importance of having competitive and recognizing and forecasting areas in which women would sector, which was a winner, and our institute shrank. innovative ideas for training in today’s market, Rajaa says, Journey of Exploration and its Key Drivers soon be permitted to work. This foresight has enabled the “Training, in particular, is a very tricky business in today’s Future Institute to grow into the market leader in educating Third, when COVID-19 struck the whole world, and we world.” With the Internet being open to the whole world, The Institute is regarded as a pioneer in KSA’s higher women. knew nothing about online training and how to continue don’t think of jumping in unless you have very unique and education sector and offers young women the chance to online when physical training was impossible - Rajaa competitive ideas that can distinguish you. Also, they must develop themselves and take control of their future. Seeking to offer clients quality support, Future Center exclaimed. be prepared to change their strategy at any time in order to became the Future Institute of Higher Education and adapt to changing circumstances. While talking about the quality of education, Rajaa says, “I Training, offering higher diplomas for both genders. Then Rajaa Moumena found the first challenge hard as she had to have established links with distinguished colleges in the UK they achieved “Pearson Assured Accreditation” because convince her senior officials in the Ministry of Education of Aim to Accelerate (Inchbald, Mercator, Bournemouth, and Poole, Pearson) to they believed in quality by ensuring that candidates were her vision. She believed women would take part in many have both international and local certificates.” Rajaa thinks achieving the best possible education through its jobs from 2000 on. The jobs were limited to teachers, After a long journey of training, her current vision for the of ways she can provide her students with top-quality internationally recognized courses. It is these standards that doctors, and business owners, who were not allowed to future is to serve firms and equip the new generation with education, experience and exposure in their fields. have made the Future Institute one of the leading even attend in their offices. She was convinced that women the necessary skills to maintain their jobs and ensure educational facilities in Saudi Arabia. would soon be in a variety of other jobs and businesses. companies with a long employee retention rate and better The students can study for two years in the Future achievements. By doing this, she aims to help companies Institute to earn a diploma, then transfer to universities that All Future Institute trainers and staff members are It did happen in 2004. Women were eventually seen in build a strong foundation for success and create a more are accredited by the Future Institute to complete one or motivated educators, driven by seeing their students’ business and jobs such as marketing and sales, nursing, secure future for their employees. two years for a BA degree Heriot-Watt University – Dubai, success in the marketplace. fashion design, and architecture in the country. 34 35 March | 2023 www.thecioworld.com March | 2023 www.thecioworld.com

Industry Insights ioneers are responsible for gathering groups and leading them to ideal execution results. An effective P leader understands how to make the most of people's differences and embraces them to achieve the best results for the team. It creates an atmosphere at work that encourages initiative, Innovative innovation, and continuous improvement. Leaders must encourage team members to adopt an innovation mindset in which employees learn to use their strengths for the company's success. Innovation occurs when a group of people has a pulse on Strategies the market and what it is telling them to do. Although many people and businesses will claim to be aware of the from Outstanding innovations that are taking place in markets worldwide, few Leaders will take the necessary steps or invest in the right people and resources to fully realize innovative concepts. Innovation necessitates a particular kind of person: They are ardent explorers who are looking for unending possibilities. These explorers have the bravery to take that risk and stick with it until the end. 36 37 March | 2023 www.thecioworld.com March | 2023 www.thecioworld.com

Let's look at some of the tactics that encourage innovation: change specialist on the side of productive interruption that ultimately causes things to work better and further develops Enough Self-belief to Trust Others execution. Innovation necessitates rewriting conventional wisdom. Each pioneer should turn into a change specialist or face Because of this, each team member needs to become more termination. As a result, their teams must be equally open than ever. responsible for doing so. As a result, each team member must have sufficient self- Tolerating the job of a change specialist implies taking on an confidence to trust others. When you can establish this trust, enterprising disposition, embracing risk as the new typical, you improve your patience, your ability to listen, and, over and starting to see an open door in all things. Innovation time, your appreciation for the new relationships and becomes second nature as you do. Leaders frequently need to experiences being formed. make course corrections to find an excellent team of people. Then, step back and perceive that your capacity to coincide Thrive for Perfection with individuals in manners that structure a family bond with the commitment of another working environment While course correction brings you closer to the culture's culture can be understood. promise, an attempt to create perfection is utopia. Course rectification additionally keeps individuals honest and trains Discover and Work Together them to adjust to new conditions, where they can grandstand their capacities and ranges of abilities to unique individuals Real collaboration can't take root until you trust yourself and characters in various circumstances and needs. and others. Collaboration involves more than just close collaboration; it also involves taking risks with one another While the business world is always looking for the next big to discover novel ways of thinking and produce better thing, leaders need to remember that being innovative is more outcomes. important than being creative and being creative means coming up with something new that hasn't been done before. You never know which concept will develop into an innovation that impacts the market—whether it be a new Innovation is creating something brand-new that represents a method, product, packaging, piece of information, etc. widespread adaptation or application. Steve Jobs famously stated, "Innovation is the difference between a leader and a Communication to learn follower." Jobs taught us all that good innovation has the power to transform a workplace, an industry, a nation, and the Without good communication, teams won't be able to find world. their rhythm and won't be able to find the things they need to build trust and work together. - Influences thinking in a To finish up, variety of ways that result in novel innovations. Advancement administration guarantees that development is A team should think of itself as an innovation lab, joined by the progress of the organization. It celebrates an constantly push people to learn from each other's ideas and employee's creativity, boosts an organization's competence, ideals, and plant the seeds for future innovations. and encourages departments of all levels of expertise to work together. As a result, both the teams and the innovators Capable of taking responsibility for oneself themselves must be commended and honored. For teams to innovate, leaders need to push each team member to think more critically and view the world through continuous improvement. Glancing through this focal point - Shreyasi Shelke requires the mentality of a "Fearless Empowering Agent," who assumes responsibility and embraces the job of a 38 March | 2023 www.thecioworld.com

The 10 Most Inspiring Leaders To Watch In Middle East 2023 Tahani Al Terri Founder ADAMAS for Events Organizing and Managing Igniting Positive Change Through Pursuit of Dreams. Tahani al Terri “Everyone wants change, but they are unsure of how to The seminars and workshops were a massive success. make it happen.” People from all walks of life, from different nationalities and cultures, joined together to talk about how to bring t is no longer sufficient to concentrate on a single about change. They shared their experiences, stories and subject or set of subjects in an ever-changing world. To ideas to create a powerful vision for the future. I I stay ahead, you must learn how to acquire new skills and knowledge on a regular basis. That is why, right now, Her seminars and workshops gave people the tools and the most important skill to master is how to learn. Learning knowledge they needed to make change happen. People to adapt and pick up new skills will prepare you for learned how to develop their skills, how to use different anything the future holds. resources, and how to work together to create a better future. Tahani Al Terri, Happiness Makers of ADAMAS Event Organizing and Managing, had a deep-rooted passion for Tahani’s work has since been recognized in the interna- training and bringing positive change in society with an aim tional community. She continues to work hard to help to bring like-minded people together from different nations. others learn how to bring positive change to their lives and the lives of those around them. She has inspired many to Tahani was no stranger to the world of change and progress. take action and make a difference. She had been at the forefront of the fight for progress since she was a young girl. She had always been determined to As Tahani’s story shows, everyone wants change, but they bring about change for the greater good. are unsure of how to make it happen. Learning to adapt and develop new skills is the key to success in an ever-changing Once, as she was organizing an event for a group of people world. Tahani’s story is an inspiration to us all - to take who shared her passion for change, she realized that action, develop our skills, and create positive change. everyone wanted to change, but they were unsure of how to make it happen. She wanted to help them understand the Devoting Herself to Positive Change importance of learning new skills and to provide them with the necessary tools to make it happen. In describing her career path, Tahani said, “I chose to leave my government position to devote myself to my dream and She was inspired to organize a series of seminars, work- passion of training and bring about positive change in the shops and activities to bring people together to discuss their people around me.” This led her to specialize in the field of ideas and develop action plans to create change. She international training and consulting, where she worked founded ADAMAS, the training and coaching to host these with many government agencies and private businesses and events. Here, people could discuss their ideas, develop their trained thousands of people. I have gone through a variety skills and make real progress. of changes, but the most significant one was watching someone grow into their best selves, she stated. 40 41 March | 2023 www.thecioworld.com March | 2023 www.thecioworld.com

The 10 Most Inspiring Leaders To Watch In Middle East 2023 Tahani Al Terri Founder ADAMAS for Events Organizing and Managing Igniting Positive Change Through Pursuit of Dreams. Tahani al Terri “Everyone wants change, but they are unsure of how to The seminars and workshops were a massive success. make it happen.” People from all walks of life, from different nationalities and cultures, joined together to talk about how to bring t is no longer sufficient to concentrate on a single about change. They shared their experiences, stories and subject or set of subjects in an ever-changing world. To ideas to create a powerful vision for the future. I I stay ahead, you must learn how to acquire new skills and knowledge on a regular basis. That is why, right now, Her seminars and workshops gave people the tools and the most important skill to master is how to learn. Learning knowledge they needed to make change happen. People to adapt and pick up new skills will prepare you for learned how to develop their skills, how to use different anything the future holds. resources, and how to work together to create a better future. Tahani Al Terri, Happiness Makers of ADAMAS Event Organizing and Managing, had a deep-rooted passion for Tahani’s work has since been recognized in the interna- training and bringing positive change in society with an aim tional community. She continues to work hard to help to bring like-minded people together from different nations. others learn how to bring positive change to their lives and the lives of those around them. She has inspired many to Tahani was no stranger to the world of change and progress. take action and make a difference. She had been at the forefront of the fight for progress since she was a young girl. She had always been determined to As Tahani’s story shows, everyone wants change, but they bring about change for the greater good. are unsure of how to make it happen. Learning to adapt and develop new skills is the key to success in an ever-changing Simply, everyone Once, as she was organizing an event for a group of people world. Tahani’s story is an inspiration to us all - to take who shared her passion for change, she realized that action, develop our skills, and create positive change. can succeed one “ everyone wanted to change, but they were unsure of how to day, but what is make it happen. She wanted to help them understand the Devoting Herself to Positive Change more difficult than importance of learning new skills and to provide them with the necessary tools to make it happen. In describing her career path, Tahani said, “I chose to leave success, in reality, is my government position to devote myself to my dream and maintaining the She was inspired to organize a series of seminars, work- passion of training and bring about positive change in the “ shops and activities to bring people together to discuss their people around me.” This led her to specialize in the field of same success ideas and develop action plans to create change. She international training and consulting, where she worked con?nuously. founded ADAMAS, the training and coaching to host these with many government agencies and private businesses and events. Here, people could discuss their ideas, develop their trained thousands of people. I have gone through a variety skills and make real progress. of changes, but the most significant one was watching someone grow into their best selves, she stated. 40 41 March | 2023 www.thecioworld.com March | 2023 www.thecioworld.com

their marketing techniques as they battle to grow revenue In addition, the method of dealing with changes with time She is passionate about training, consulting, and life Creating Events to Forge Lifelong Connections and attract new clients. More customers translate into a and as one gain more experience, and in terms of how coaching, and it is a goal that she has worked tirelessly to larger market share, and more sales translate into more quality can be maintained in work, there will be many Tahani believes events of all kinds are a wonderful realize, enhance and develop for the better. To that end, she profits. So, it’s crucial to keep your competitive edge. sacrifices made to reach the highest peak of success after opportunity for a large gathering of stakeholders and has obtained numerous international and local member- toil, effort and continuous work, and reliable clients. opening a network of strong and different relationships ships, taken part in several conferences, events, seminars Let us see how ADAMAS has kept itself above the between the participants, sponsors and speakers of all ages and training programs, and traveled to various nations to competition. In the beginning, Tahani worked independ- The Road to Sustained Success and functional roles in life. In addition to making great share her message and assist others in embracing change ently until she was able to reach good clients and a wide achievements in bringing together the largest possible and overcoming new challenges in life. “Simply, everyone can succeed one day, but what is more network of relationships, and excellent works of quality, number of people with one specialization in the same event, difficult than success, in reality, is maintaining the same creativity, distinction and innovation in ideas and imple- this is what makes her an asset in forming new relationships She also wanted to use this trip to begin planning confer- success continuously.” - Tahani. mentation, and she became more experienced in this field. and successful partnerships with specialists in this field. ences, large-scale events and other activities to recognize Later, she decided to expand the business by establishing those who had achieved various feats, with a particular We see many who can succeed, but after some time, we do She firmly holds that “Organising huge events, confer- the Adamas company for organizing and managing events, emphasis on women worldwide. She started planning not see them present in the field of business because they ences, and events is what contributes to life” and makes it in which all work related to events, conferences, training festivities on the internet while the Corona was going on could not maintain their success well. They also mentioned more magnificent by bringing together all interested parties, programs and medical tourism is carried out through before moving to reality. She expresses gratitude to God for specialists and participants from other nations. And through that problems and challenges remain continuous, so a signing several partnerships with relevant institutions and assisting her in planning numerous significant conferences her presence in the United Arab Emirates, which is person must always be sufficiently prepared to face crises or agencies to provide greater services to clients. that highlight the accomplishments and inventions of regarded as the incubator for all creative and successful problems that may occur from time to time and not rush to women. people in various fields, and from Dubai, the Adamas reap the results of his actions, not give up easily, and not Technology Empowers Businesses to Provide Faster, company for organizing and managing events was lose hope, desire, passion or enthusiasm in carrying out Wider, and Quality Services launched to reserve a special place for it among the actions just because he failed in them. Once or more, you successful creatives aspiring to reach number one in Embracing technology, Tahani said, “As a matter of fact, must try continuously to succeed and continue to succeed accordance with the vision and goals of their wise leader- technology has become an essential component of our with love and hope. ship, of which they are proud, and its vision to enable business, enabling us to reach all clients, whether they are business owners to achieve their achievements locally. Aspiring to Leave an Influential Imprint local or abroad, in a wider and faster manner while also making it simpler and faster to access them.” Discovering Quality, Excellence and Innovation “I aspire to reach the world with my expertise, the quality of my work, and my renewable innovative ideas to provide Through technology, they can also keep up with the most Adamas Company for Events Organizing & Managing services to customers in a constantly renewed manner.” recent advancements in their fields of study and employ- was established in the United Arab Emirates, more ment, as well as learn how to grow. Openness is also especially in Dubai, which is regarded as the hub of He hopes to leave a lasting impression on the business important in how clients choose the business that provides business because it serves as the entrance to chances for all world, events and conferences in particular by highlighting the best and highest quality services, and their services and investors and business owners. They want ADAMAS to the most significant figures in the Arab world so that their goods are better to gain a better evaluation and more change the way that major events are organized by offering illustrious works, minds and ideas can be shared with the confidence among their customers. quality, excellence and innovation in presenting and putting rest of the world. This is in addition to promoting the idea into practice modern ideas that are in line with the needs of of innovative modern business in accordance with the great Surmount Challenges and Obtain Success the contemporary era, as well as openness. They want openness in which we currently find ourselves. ADAMAS to be the bridge between Dubai and the rest of We frequently believe that we will eventually reach a point the other countries that wish to be present and work in A Journey to Success in our life where we are free of challenges, yet we face Dubai by managing external international events and obstacles at every stage of our lives, endeavors, careers and conferences with professional and qualified staff for that. When asked about the accolades and recognitions, she relationships—both those we anticipate and those we don’t. replied, “Of course, I endeavor to leave an enduring stamp There will be difficulties as long as we are moving upward. Additionally, they aim to refine their concepts and broaden in this field with superior thoughts and several other things. their network of contacts, success partners and strategic For the works I present, Sheikha Lubna Al Qasimi Speaking on the difficulties she had in life, she remarked, partners, with whom they hope to establish a long-lasting awarded me the title of “Best businesswoman among the “There are many difficulties, hurdles, and problems that are partnership through their subsequent venture. 50 women.” I have also received numerous societal honors always renewed, but with experience in the workplace and and titles over the years, and I am proud of all of them.” coping with many of them, there are different solutions that Be Ahead of the Pack She still has a lot to give and receive through her profession may be applied.” and to the world, we may one day encounter. In the vast competitive market, keeping yourself above the competition is extremely important because businesses alter 42 43 March | 2023 www.thecioworld.com March | 2023 www.thecioworld.com

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The 10 Most Inspiring Leaders To Watch In Middle East 2023

The 10 Most Inspiring Leaders To Watch In Middle East 2023

Presentation Transcript

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