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You Had Me at Hello: How Ulta Beauty Guests Benefit From Real-time Capabilities

Get insights on how the largest beauty retailer in the U.S., ULTA Beauty, created the ULTAmate omnichannel experience for their guests through the use of real-time data analytics. By leveraging data as part of their beauty regime, they ensured guests not only benefitted from their products but also from their interaction with Guest Services. Originally presented at the National Retail Federation's #NRF2021 on January 21, 2021.

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You Had Me at Hello: How Ulta Beauty Guests Benefit From Real-time Capabilities

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  1. You Had me at Hello Michael O’Connell, TIBCO Debra Coomer, Ulta Kavitha Dhurai, Ulta • @MichOConnell

  2. Todays Speakers Debra Koomer Sr Director, Analytics & Integration Ulta Kavitha Dhurai Sr. Manager, Enterprise Integration Ulta Michael O’Connell Chief Analytics Officer TIBCO © Copyright 2000-2021 TIBCO Software Inc.

  3. YOU HAD ME AT HELLO How Ulta Beauty guests benefit from real-time data capabilities: A guest services case study

  4. 30 years. 3 core insights. REAL ESTATE SERVICES PRODUCT MIX

  5. You had me at hello Expediated loyalty & order information Immediate guest updates across all channels Personalized experience Accelerated service

  6. Guest Services application integrations overview Extensible Scalable Secure High Performance

  7. Delivering Ultamate experiences Seamless experiences Beauty loves you back Two-way conversations INTEGRATION PLATFORM - REAL TIME APIs Make every guest feel known right from hello.

  8. Connected Intelligence Michael O’Connell Chief Analytics Officer TIBCO @MichOConnell

  9. Consumer Goods & Retail – COVID Analytics “In a future when shoppers are likely to be skittish about visiting stores, only the tech-savvy chains will survive.” says Kimberly Becker, senior research director with Gartner. © Copyright 2000-2021 TIBCO Software Inc.

  10. TIBCO Connected Intelligence Connected Intelligence Any Data Real Time Omnichannel

  11. TIBCO Connected Intelligence Any Data Real Time Omnichannel © Copyright 2000-2015 TIBCO Software Inc.

  12. Real-Time Inventory • Leverage all Network Inventory • Online, Instore, • Buy online pickup in store (BOPIS) • Holistic View of Demand • Online, Instore • Extend Fulfillment to Any Supply Chain Node • DCs, Stores • API’s • Customer data • Inventory availability • Pricing • Order History © Copyright 2000-2021 TIBCO Software Inc.

  13. TIBCO Connect - Retail Example Standard, secure interface for service consumption Digital Interface B2B Interface Internal API Catalogue TIBCO Mashery TIBCO CLOUD INTEGRATION API Platform APIs are secured and governed OUTER APIs TIBCO Flogo API API API Interface doesn’t change as services are updated Shipping Microservices Customer Microservices Payment Microservices Order Microservices Inventory Microservices API API API API API API API API API API API API INNER APIs TIBCO BusinessWorks Complexity of Legacy is abstracted API API API API API API IoT © Copyright 2000-2021 TIBCO Software Inc.

  14. Customer 360 & Digital Twins Virtual Customer Image / Digital Twins 360 Degree View © Copyright 2000-2021 TIBCO Software Inc.

  15. Ulta Consumer Segmentation © Copyright 2000-2021 TIBCO Software Inc.

  16. Propensity Analysis (Customer Purchase) ILLUSTRATIVE • Prob(customer respond to offer) = f (X, b) • Y variable • Customer purchase in product category • X variables • Prior spend • Prior spend in adjacent product categories • Prior transaction value • Time since last purchase • Demographics, … • Data • 1 row per customer • f function • Additive Model, Forests Variable Names Redacted Variable Importance © Copyright 2000-2021 TIBCO Software Inc.

  17. Online and inStore Analytics ILLUSTRATIVE Online x Instore • Halo & Cannabilization effects • Predicting the whole business • A|B testing on similar stores Gravity Model for Store Open/Close • Based on travel distance between customers’ address and stores (Brand and Competitors), and transaction data • Credit card home addresses geo-coded using TIBCO GeoAnalytics • Matrix of distances calculated, updated in Spotfire GeoAnalytics © Copyright 2000-2021 TIBCO Software Inc.

  18. TIBCO makes it possible to unlock the potential of real-time data for making faster, smarter decisions

  19. TIBCO EBX: Data Management TIBCO EBX is solution to model, manage, and govern enterprise shared data assets. • All domains master data, reference data, metadata • All organization contexts, users, deployment platforms • Designed for business teams • Available on TIBCO Cloud Metadata is a love note to the future. © Copyright 2000-2021 TIBCO Software Inc.

  20. Model-Driven Data Management Data Modeling Matching & Merging Security Workflow Digital Asset Management Integration Data Validation Versioning “Data Spaces” Hierarchy Management Graph Visualization Native iOS & Android App KPIs and Dashboards © Copyright 2000-2021 TIBCO Software Inc.

  21. TIBCO Data Virtualization Data Science 360o View Self-Service BI TIBCO Data Virtualization Abstract Federate Cache Packaged Apps Excel & Flat Files Data Lakes XML Docs Web Services Data Warehouse Master & Reference Data RDBMS Big Data Cloud Data IoT Data © Copyright 2000-2021 TIBCO Software Inc.

  22. TIBCO Data Virtualization Combine and provision all the enterprise data your business requires • Virtual data layer with semantic consistency - combining your diverse, distributed data sources, on-premises or in the cloud. • At-rest and real-time data • 360-degree view of anything • Support self-service data access with governance and security • Data as a service © Copyright 2000-2021 TIBCO Software Inc.

  23. Visual Analytics & Data Science Spotfire Visual Analytics Apps Spotfire Visual Analytics & Data Science © Copyright 2000-2020 TIBCO Software Inc.

  24. © Copyright 2000-2021 TIBCO Software Inc.

  25. Contact Thank you! • TIBCO Customers • https://www.tibco.com/customers TIBCO Tech Blog www.community.tibco.com/blog TIBCO Spotfire • https://www.tibco.com/products/tibco-spotfire Michael O’Connell Chief Analytics Officer TIBCO @MichOConnell © Copyright 2000-2021 TIBCO Software Inc.

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