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Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website in search engine results pages (SERPs) through various techniques and strategies. The goal of SEO is to increase the quality and quantity of website traffic by ranking higher in search engines for specific keywords or phrases.<br><br>SEO involves understanding how search engines work, what people search for, and the keywords and phrases they use. It also involves optimizing a website's content, structure, and coding to make it more search engine friendly and relevant to searchers.<br><br>
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