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What is a Brand? Due to the rise of advertising, in this digital era, the term “brand” has become much more complex than ever. The Brand is everything that a company represents its products or services, vision, mission, goals, culture, and core values.A ‘Brand’ reflects a company’s identity.
Crucial Points that you have to Enclose while Identifying Your Brand: • Determine your business goals. • Research the needs of your target audience.business goals. • Differentiate yourself from the competitors. • Establish your brand’s personality. • Come up with a brand statement. https://www.tarikatechnologies.com
What is Brand Marketing? Brand marketing is a way to increase brand awareness, visibility and boost your brand recognition. It’s much more than advertising and promotion.Brand marketing promotes your services or products in a way that highlights your entire brand. The objective of brand marketing is to engage the audience with your identity, values, and personality.
As the world’s richest man, Jeff Bezos, states; “A brand is literally what people say about your business when you’re not in the room”.
Benefits of Brand Marketing • Customer recognition • Customer loyalty • Consistency • Brand equity • Credibility • Attracts talent • Allows shared values • Gives confidence https://www.tarikatechnologies.com
A successful brand marketing strategy allows you to take benefit of social media channels, advertising, marketing, and public relations to establish the essential attributes of your brand. A well-executed brand marketing strategy helps in creating brand loyalty, trust and brand recognition. https://www.tarikatechnologies.com
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