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play store optimization

Building an app is one thing but getting it discovered on the play store or app store is an equally important aspect. Ranking your app in the app store and Google search can feel like an unrealistic goal especially if you’ve just launched an app.<br>Play Store Optimization is the most effective way to improve app ranking without the need of a huge budget

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play store optimization

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  1. info@techenvision.in  +91 0231 662 0588  www.techenvision.in

  2. Play Stores • Google Play is a digital distribution service, including a digital media store, the Google Play Storeoperated & developed by Google. It serves as the official app store for the Android operating system, allowing users to browse and download applications developed with the Android SDK and published through Google. • List of top mobile App Distribution platforms (App store) • iOS App Store • Google Play Store • BlackBerry World • Windows Phone Store • Amazon App store

  3. Apps published on various platforms • On an average, 2371 New Apps are published every day. • Android – 47% • iOS – 41% • Windows Mobile – 12%

  4. Play Store optimization? • Play Store Optimization is the process of improving the visibility of a mobile app (Android, or Windows Phone app).Play store optimization is closely related to search engine optimization. Specifically, Play Store optimization includes the process of ranking highly in an play store's search results and top charts rankings.

  5. How to optimize your Play Store App? • Search Is Important

  6. Meta Data • App Title • App Description • App Icon • App Screenshot • Category • Keywords • App YouTube Demo

  7. Other Factors • App Reviews & Ratings • App Downloads

  8. App Title • Put your main keyword in your app title • it will be helpful to improve your position (80-100 spots)

  9. App Description • Use your keywords 5 times in your app description. • Focus on the first 160 characters of your app description

  10. Keywords On the Google Play Store you want to make sure to repeat with a good frequency your main keywords.

  11. Keywords • When choosing keywords to target for the best Google Play ranking, keep in mind three things. • Download relevance – Will people actually search for this keyword, to download your app? • Keyword ranking difficulty – Can your app rank in the top 10 for this keyword? • Search traffic – How many people are searching for these Google Play keywords? 

  12. App Icon • Your product icon can make your success • Make sure your icon or logo clearly and creatively expresses your app. • Don’t include words • Don’t standard gloss • Simple is good & clear. • Stand out from the crowd. • For business apps, keep the icon consistent with the rest of your business logos, colors and style. • For games, make sure your icon reflects a key element of your game.

  13. App Icon Example App Icon for ejainworld App Icon for Webworld

  14. App Screenshot • Making a beautiful design & screenshots of your app. • you want to have the best screenshots possible to convince potential users to download your app. • Give clear and detailed screenshots of your app and highlight all the best parts of your app with multiple screen shots.

  15. App Screenshot App screenshot-ejainworld

  16. App Reviews & Ratings • Getting (good) review is the best promotional activity of marketing strategy. • Ratings are part of the rank & search algorithm, you want to do everything you can to get positive reviews.

  17. App YouTube Demo • Having a demo/promo video on the Google Play Store. • you can add a YouTube video to promote your app.

  18. Contact us Today! www.techenvision.in https://www.facebook.com/techenvision https://twitter.com/techEnvision https://plus.google.com/+TechenvisionIndia

  19. Thank You.

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