Tech Profuse is one of the biggest digital marketing company in Hyderabad,Banglore

1. What is Digital Marketing? Digital marketing is a combination of all marketing efforts that use an electronic device, internet or any other technical source for the promotion of business. Many business organizations use digital channels such as search engines, social media, websites, and email to connect with current and prospective customers. The techniques involved in digital marketing are used to give support to the goals of attracting new customers and providing services to existing customers that help in developing the customer relationship through E-CRM and marketing automation. Digital marketing is in the boom with the use of the Internet, digital media, and other technologies to support modern marketing. The process of digital marketing is successful with the involvement of some important techniques. The key factors that make the process success are

2. Search Engine Optimization In this process, a website is optimized to get higher rank in search engine results pages. This helps in increasing the traffic of your website. Some of the channels that are benefited from SEO are websites, blogs, infographics etc. SEO managers will be responsible to get rank for the business on Google. Manager works directly with the content writers using different tactics to search engine optimization. They must be able to analyze that the content is performing well on Google. Social Media Marketing This is a process in which social media channels are used to promote your brand and business and content to increase awareness about the brand. This improves your business, generates leads for your business, and drive traffic. The social media channels used in SMM are Facebook, twitter, Instagram, Youtube, Google+, Pinterest etc. A social media manager will plan a posting schedule for the written and visual content of the company. Content Writing

3. Creating effective content is a very important factor in Digital marketing as it serves the purpose of generating brand awareness, traffic growth, lead generations, and attracting customers. Some of the channels that may help in a content marketing strategy are blog posts, infographics, online brochures etc. Content creators regularly keep track of the company’s blogging calendar. Web Designing The quality of the website plays a key role in our digital marketing strategy. It is the platform where a large number of people will find about your business. People can get details about your services and products, contact details, to make bookings or purchases. Some of the factors that must be considered in maintaining a website are designing, accurate information, site speed, responsiveness or navigation. Analytics Analytics tools help you to effectively record the necessary data with some customizations. Google analytics is mostly used to achieve your business goals by tracking the website and information. Pay per click

4. PPC is one of the techniques that are used for driving traffic to your website. In this process, you need to pay the publisher every time your ad is clicked.PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. Google AdWords is the common type of PPC that allows you to pay for top slots on Google SERPs at a particular price per click. Other sources where you can use PPC are paid ads on Facebook, tweets on Twitter, messages on LinkedIn. PPC ads are contextual advertisements that are flexible, visible, and effective for many business organizations. They appear on the page when a person searches for a particular keyword or term.