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Increasing investments by the government and advancements in the water purification technology are expected to bring down the prices of water purifiers in the country in the coming years. In terms of installation mode, point of entry (POE) segment held around two-thirds of the market share in 2019 as this installation mode allows efficient processing of a large amount of water.
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PUBLISHED: February 2020 2015 – 2025 SOUTH AFRICA WATER PURIFIERS MARKET COMPETITION, FORECAST & OPPORTUNITIES M A R K E T I N T E L L I G E N C E . C O N S U L T I N G www.techsciresearch.com
Table of Contents S. No. Contents 1. Product Overview 2. Research Methodology 3. Analyst View 4. Voice of Customer 4.1. Brand Awareness Level 4.2. Factors Influencing Purchase Decision 4.3. Specifications of Brand Used 5. South Africa Water Purifiers Market Outlook 5.1. Market Size & Forecast 5.1.1. By Value 5.1.2. By Volume 5.2. Market Share & Forecast 5.2.1. By Installation Mode (POU & POE) 5.2.2. By Application (Residential, Commercial, Food & Beverage, Healthcare, Industrial and Municipal) 5.2.3. By Sales Channel (Direct, Distributor, Retail and Online) 5.2.4. By Region 5.2.5. By Company 5.2.6. By Company, By Application 5.2.7. By Company, By Technology 6. South Africa POE Water Purifiers Market Outlook 6.1. Market Size & Forecast 6.1.1. By Value 6.1.2. By Volume
Table of Contents S. No. Contents 6.2. Market Share & Forecast 6.2.1. By Technology (Ultraviolet, Ultrafiltration, RO Tankless, Activated Carbon, Nanofiltration) 6.2.2. By Product Category (Purifier, Dispenser, Others) 6.2.3. By Application (Municipal, Industrial, Healthcare, Food & Beverages, Commercial, Residential) 6.2.4. Pricing Analysis 7. South Africa POU Water Purifiers Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value 7.1.2. By Volume 7.2. Market Share & Forecast 7.2.1. By Technology (Ultraviolet, RO Tank, Activated Carbon, Ultrafiltration, Nanofiltration) 7.2.3. By Product Category (Purifier, Dispenser, Others) 7.2.3. By Application (Residential, Commercial, Healthcare, Industrial, Food & Beverages, Municipal) 7.2.4. Pricing Analysis 8. South Africa Commercial & Industrial Water Purifiers Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value 8.2. Market Share & Forecast 8.2.1. By Product Category (Dispenser, Ice & Coffee, Purifier, Filtration, Others)
Table of Contents S. No. Contents 9. South Africa Municipal Water Purifiers Market Outlook 9.1. Market Size & Forecast 9.1.1. By Value 9.2. Market Share & Forecast 9.2.1. By Product Category (Purifiers) 9.2.3. By Technology (RO Tank, Ultraviolet, Ultrafiltration, Nanofiltration) 9.2.3. By Sales Channel (Direct, Distributor) 9.2.4. By Installation Mode 10. South Africa Industrial Water Purifiers Market Outlook 10.1. Market Size & Forecast 10.1.1. By Value 10.2. Market Share & Forecast 10.2.1. By Product Category (Filtration, Purifier, Boilers & Others) 10.2.2. By Technology (RO Tank, Ultrafiltration, RO Tankless, Ultraviolet, Activated Carbon) 10.2.3. By Sales Channel (Direct, Distributor) 10.2.4. By Installation Mode 11. South Africa Commercial Water Purifiers Market Outlook 11.1. Market Size & Forecast 11.1.1. By Value 11.2. Market Share & Forecast
Table of Contents S. No. Contents 11.2.1. By Product Category (Purifier, Dispenser, Others) 11.2.3. By Technology (RO Tankless, Nanofiltration, Ultrafiltration, Activated Carbon, RO Tank, Ultraviolet) 11.2.3. By Sales Channel (Retail, Direct, Distributor, Online) 11.2.4. By Installation Mode 12. South Africa Residential Water Purifiers Market Outlook 12.1. Market Size & Forecast 12.1.1. By Value 12.2. Market Share & Forecast 12.2.1. By Product Category (Dispenser, Ice & Coffee, Purifier, Others) 12.2.2. By Technology (RO Tank, Ultraviolet, Ultrafiltration, Activated Carbon, RO Tankless, Nanofiltration) 12.2.3. By Sales Channel (Distributor, Direct, Retail, Online) 12.2.4. By Installation Mode 13. South Africa Healthcare Water Purifiers Market Outlook 13.1. Market Size & Forecast 13.1.1. By Value 13.2. Market Share & Forecast 13.2.1. By Product Category (Filtration, Purifier, Others) 13.2.2. By Technology (RO, Ultrafiltration, Activated Carbon, Ultraviolet, Nanofiltration) 13.2.3. By Sales Channel (Distributor, Direct, Retail, Online)
Table of Contents S. No. Contents 13.2.4. By Installation Mode 14. South Africa Food & Beverage Water Purifiers Market Outlook 14.1. Market Size & Forecast 14.1.1. By Value 14.2. Market Share & Forecast 14.2.1. By Product Category (Filtration, Purifier, Others) 14.2.2. By Technology (RO Tankless, Activated Carbon, Ultraviolet, Nanofiltration) 14.2.3. By Sales Channel (Direct, Distributor, Retail) 14.2.4. By Installation Mode 15. Market Dynamics 15.1. Drivers 15.2. Challenges 16. Market Trends & Developments 17. Price Point Analysis 17.1. Product Pricing 17.2. Product Segmentation Chart 18. Value Chain & Profitability Analysis 18.1. Market Share & Forecast by Sales Channel 18.1.1. Market Share by Sales Channel in Residential Market 18.1.2. Market Share by Sales Channel in Commercial Office Market
Table of Contents S. No. Contents 18.1.3. Market Share by Sales Channel in Food & Beverage Market 18.1.4. Market Share by Sales Channel in Healthcare Market 18.1.5. Market Share by Sales Channel in Industrial Market 18.1.6 Market Share by Sales Channel in Municipal Market 19. Policy & Regulatory Landscape 20. Trade Dynamics 21. Economic Profile 22. Competitive Landscape 22.1. Company Profiles 22.1.1. H2O International SA 22.1.2. WaterIcon 22.1.3. AQUAMAT SA Pty Ltd 22.1.4. Oasis Water 22.1.5. Water Components SA 22.1.6. African Water Purification 22.1.7. Perfect Water 22.1.8. RO Water SA 22.1.9. Puritech Water Purification 22.1.10. WaterSmith Works 23. Strategic Recommendations 24. About Us & Disclaimer
Product Overview A water purifier is a device used for removing unwanted chemicals and biological contaminants from water obtained from water bodies such as rivers, lakes, etc., to produce pure drinking water, which is fit for human consumption or for industrial use. Water purifiers are categorized into ‘point of use’ and ‘point of entry’ water purifiers. Point of use (POU) water purifiers can be directly installed at the tap water supply point, whereas, point of entry (POE) water purifiers are installed at main water supply. Water Purifier Classification, By Technology Ultrafiltration (UF) Membrane Based Water Purifiers Reverse Osmosis (RO) Ultraviolet Based Water Purifiers Types of Water Purifiers Based on Technology Gravity Based Water Purifiers Source: TechSci Research 8 © TechSci Research
Product Overview Other Related Definitions POU refers to the location for installing water purification system for treating the incoming water from the tap. It can be counter top, under sink, faucet and dispenser water purifier. POU Location of installing water purification system at the main water source line before the water reaches the houses/commercial offices/industries, faucets or any other outlets. POE Water purifiers offered to residential segment, which includes homes, complexes, buildings, apartments, etc. Residential It includes water purifiers installed at commercial establishments such as offices, complexes, shopping malls, hotels, restaurants, cafeteria, etc. Commercial It includes water purifiers installed at industries, factories and manufacturing locations for drinking as well as production purposes. Industrials It includes water purifiers installed at the municipal water treatment production facilities and municipal offices for drinking purposes. Municipalities It includes purifiers installed at health centers, clinics, hospitals, nursing homes, care centers and laboratories for drinking as well as production process. Healthcare Food & Beverages It includes industries that manufacture food & beverages products. Dispenser Purifiers with attached dispenser for outflow of purified water. Soda Maker, Ice & Coffee Water purifier dispenser with soda maker, ice and coffee making feature. Mode of distribution of water purifiers via company stores, door-to-door and company website to end users. Direct Distributor Mode of distribution of water purifiers via authorized distributor/dealer to end users. Mode of distribution of water purifiers via distributor to retail stores and then from retailers to end users. Retail Online Mode of distribution of water purifiers via e-commerce websites. 9 © TechSci Research
Research Methodology Various aspects of the The analyzed information was then presented in a chronological order to depict a meaningful and clear picture of South Africa Water Purifiers market. It should be noted that we have collected information related to the organized market only and all parameters are related to that including market shares. market were Information regarding South Africa Water Purifiers market was gathered through primary research surveys with manufacturers, retailers and distributors present in South Africa, followed by exhaustive secondary research. All collected comprehensively information was then monitored and validated through analyzed by the team multiple sources and of industry experts. data warehouses in TechSci Research also order to present the identified and analyzed most accurate and trends, drivers and precise information challenges in South about South Africa Africa Water Purifiers Water Purifiers market. market. Evaluation & Validation Analysis Research Presentation 10 © TechSci Research
Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of South Africa Water Purifiers market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such as increasing number of residential units, deteriorated water quality and rising water borne diseases. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in South Africa Water Purifiers market. Methodology Followed for Calculation of Market Size: Market Size by Value: Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as water purifiers manufacturers and distributors. The team interviewed more than 20 manufacturers/suppliers, 40 distributors and 15 industry experts in South Africa Water Purifiers market to obtain the overall market size during 2015-2019, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2015-2019. Respondents were asked about the current and future market growth rates, market shares by installation mode, by application, by sales channel, by company and by region. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the segments of water purifiers. 11 © TechSci Research
Research Methodology Methodology Followed for Calculation of Market Shares: Market shares by installation mode, by application, by sales channel and by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast South Africa Water Purifiers market, TechSci Research used various forecast techniques such as: Moving Average o Time Series Analysis o Regression Analysis o Econometric and Judgmental Analysis o 12 © TechSci Research
Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium- and long-term period to estimate the demand and to reach accurate market numbers. H2O International SA (Pty) Ltd, Africa Water Purification, WaterIcon, AQUAMAT SA Pty Partial List of Companies Interviewed Ltd , Oasis Water , Water Components SA , Perfect Water , RO Water SA, Puritech Water Treatment, WaterSmith Works, Food and Agriculture Organization Company Annual Reports, Association Reports, Industry Magazines, News Dailies, Credible Paid Databases, World Bank, UN Comtrade, International Monetary Fund, Water Research Secondary Sources Commission, The Water Institute of South Africa, International Water Association, Africa Water Association, Department of Trade & Industry 13 © TechSci Research
INDUSTRY BRIEF According to TechSci Research report, “South Africa Water Purifiers Market By Installation Mode, By Application, By Sales Channel, By Region, Competition, Forecast & Opportunities, 2025”, water purifiers market in South Africa was valued at $ 390 million in 2019 and is forecast to cross $ 540 million by 2025. South Africa is a semi-arid country and faces drought conditions frequently. Growing threat of waterborne diseases coupled with deteriorating freshwater sources are resulting in higher demand for water purifiers in the country. Besides, the government of the country is also taking steps to ensure supply of pure and clean water to the local municipalities and rural areas. Increasing awareness pertaining to presence of pathogens and impurities in water is anticipated to play a vital role in the expansion of water purifier market in the country. South Africa is one of the driest nations with low rainfall in the southern hemisphere and has been facing hotter and drier days for the last few years. Even the government announced Level 7 water shortage in cities like Cape Town in 2019, which is expected to be a key driver for the investments in the country’s water sector. Declining level of water in dams and rivers has led to setting up of a strong network of desalination plants, thereby leading to rising demand for water purifiers across the country. A rising number of consumers are turning to bottled water as it is portable and convenient, which can hamper the growth of the South Africa water purifier market in the coming years. Also, high price of water purification equipment is another factor that tends to negatively affect the market as these equipment are not manufactured in the country and are instead imported from countries such as China, UK, among others, resulting in higher prices. Nectar Water Technologies (Pvt) Ltd., So – Safe Water Technologies, Nasgas Appliances, Aqua Hygienic, Multiply Industrial Co., Ltd., Aqua Fine Corporation, Vital Enterprises (Hydro Safe Products), Aquaguard, Pure Tech Water Purification, Aqua Cleanses, among others are the leading players operating in South Africa water purifiers market. South Africa water purifiers market can be segmented based on installation mode, application, sales channel, and region. In terms of application, market can be segregated into municipal, industrial, residential, commercial, healthcare and food & beverage. In 2019, municipal was the dominant application segment in the country’s water purifier market due to aging water infrastructureand poor water management by municipalities in the country. “Based on region, Western Cape accounted for the largest share in South Africa water purifiers market in 2019 and the trend is projected to continue in the coming years as well. Growth in the region can be attributed to severe drought conditions and presence of unwanted salts in groundwater which make it unfit for human consumption as per South African National Standard (SANS) 241. Due to unavailability of potable water, the region is expected to witness significant investments in water sector, thereby driving the water purifier market through 2025”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global managementconsultingfirm. 14 © TechSci Research
SAMPLE DATA - SNAPSHOT South Africa Water Purifiers Market Size, By Value, 2015-2025F (USD Million) CAGR 2015-2019 CAGR 2020E-2025F By Value: xx% By Value: xx% 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F South Africa Commercial Water Purifiers Market Share, By Technology, By Value, 2015-2025F 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F Ultra Violet RO Tank Activated Carbon Ultra Filtration Nanofiltration RO Tankless 25.00% 25.00% 20.00% 15.00% 10.00% 5.00% 25.00% 25.00% 20.00% 15.00% 10.00% 5.00% 25.00% 25.00% 20.00% 15.00% 10.00% 5.00% 25.00% 25.00% 20.00% 15.00% 10.00% 5.00% 25.00% 25.00% 20.00% 15.00% 10.00% 5.00% 25.00% 25.00% 20.00% 15.00% 10.00% 5.00% 25.00% 25.00% 20.00% 15.00% 10.00% 5.00% 25.00% 25.00% 20.00% 15.00% 10.00% 5.00% 25.00% 25.00% 20.00% 15.00% 10.00% 5.00% 25.00% 25.00% 20.00% 15.00% 10.00% 5.00% 25.00% 25.00% 20.00% 15.00% 10.00% 5.00% South Africa Healthcare Water Purifiers Market Share, By Product Category, By Value, 2015-2025F 2015 50.00% 30.00% 20.00% 2016 50.00% 30.00% 20.00% 2017 50.00% 30.00% 20.00% 2018 50.00% 30.00% 20.00% 2019 50.00% 30.00% 20.00% 2020E 50.00% 30.00% 20.00% 2021F 50.00% 30.00% 20.00% 2022F 50.00% 30.00% 20.00% 2023F 50.00% 30.00% 20.00% 2024F 50.00% 30.00% 20.00% 2025F 50.00% 30.00% 20.00% Filtration Purifiers Others 15 © TechSci Research
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