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The global social media management market size was valued at $15.24 billion in 2021, and is projected to reach $118.03 billion by 2031, growing at a CAGR of 22.8% from 2022 to 2031.<br>
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The global social media management market size was valued at $15.24 billion in 2021, and is projected to reach $118.03 billion by 2031, growing at a CAGR of 22.8% from 2022 to 2031. Download Sample PDF Social media management is the process of gathering and analyzing audiences and formulating marketing and influencing strategies that are tailored to a specific group of people or audience. Creating and distributing online content for social networks, monitoring online conversations with customers and followers, engaging with influencers, offering community service, and monitoring, measuring, and reporting on social media performance and ROI are all part of social media management.
Impact of Covid-19 The social media management market has witnessed stable growth during the COVID-19 pandemic, owing to the dramatically increased screen time and online presence of people during the period of COVID-19-induced lockdowns and social distancing policies. 1 According to a report published by Press Trust of India, in December 2020, the average usage of smartphones by Indians is estimated to have gone up 25% to almost 7 hours a day as people depend on these gadgets for work/study from home and entertainment amid the pandemic. 2
Market is segmented into By Application Sales and Marketing Management Customer Experience Management Risk Management and Fraud Detection Competitive Intelligence
Segmentation By Region North America U.S., Canada U.K., Germany, France, Spain, Italy, Rest of Europe Europe China, Japan, South Korea, India, Australia, Rest of Asia-Pacific Asia-Pacific LAMEA Latin America, Middle East, Africa
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