1 / 8

Lead Analysis: The Balance Between Automation and Human Cont

Lead analysis is a crucial part of the overall sales process. If companies don’t analyze their opportunities appropriately, they risk losing potential sales revenues. Whatever lead management program you adopt within your business, it must have two major components that work seamlessly together: automation and human contact. For more information about Lead Analysis Companies, visit http://www.Televerde.com today.

Televerde
Download Presentation

Lead Analysis: The Balance Between Automation and Human Cont

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Balance Between Automation and Human Contact Lead Analysis

  2. Lead Analysis • Crucial part of overall sales process • Companies who don’t analyze opportunities, risk losing potential sales revenues • Two major components needed to adopting a lead management program that work seamlessly together: • Automation • Human contact

  3. Lead Analysis • Lead analysis programs not integrating either automation or human contact won’t collect valuable prospect information • Will lack the warmth personalization human contact can provide. In fact you may not be developing any relationship • Human touch in lead management cannot be underestimated. Communicating directly with prospects helps build trusting relationship and further qualifies a prospect

  4. Lead Analysis How Lead Analysis Helps Better Manage Opportunities • The disconnect between sales and marketing teams when it comes to lead analysis, generates either sub-par leads or not knowing how to follow-up appropriately to close business • To resolve issue and create a more robust lead management system, automation can assist the lead analysis process

  5. Lead Analysis How Lead Analysis Helps Better Manage Opportunities • By analyzing leads throughout sales cycle, disposition of each prospect will be known • Lead analysis system should also accommodate human intervention. • Integrating human intelligence into the system can greatly improve lead management

  6. Lead Analysis How Lead Analysis Helps Better Manage Opportunities • Integrating automation and human contact into lead management provides several important advantages: • You can build better brand awareness • more leads in the pipeline means larger number of people know about your company and its solutions • provides necessary feedback for future product development

  7. Lead Analysis How Lead Analysis Helps Better Manage Opportunities • You can increase the company’s market share • more leads in your system, the more opportunities you have to close new business • more business you generate, you gain greater market share • You can develop better competitive positioning • conducting regular lead analysis, you can more quickly identify why and how customers make their buying decisions

  8. Lead Analysis About the Author Larry Fleischman is Director of Marketing for Televerde, a leading B2B provider of sales pipeline development solutions. For more information about Lead Analysis Companies, visit http://www.Televerde.com today.

More Related