Download
1 / 12
120 likes | 164 Views
Cold calling is conventionally an early stage in the selling process. Essentially it is the art of approaching someone, professionally, openly and meaningfully, with a rational offer.
E N D
Don’t Waste Time! Here Are Things You Need to Know About Cold-Calling
Introduction • Essentially Cold Calling is the art of approaching someone, professionally, openly and meaningfully, with a rational offer. • It is used to try to persuade potential customers to buy either the product or service. • You just cannot call up random people and ask them to try your brand. • No one would even give you a second look. • You need to take special precautions to make sure that your calls do not go to waste. • You shouldn’t try cold calling unless you’re absolutely sure of your capabilities.
Things to Remember for Cold Calls • Always have a sales script handy. • As a trained agent, you should be able to classify the customer and handle the call accordingly. • You should know the exact responses to the doubts by clients and your replies should seem persuasive but never too forceful. • Follow-up with your client the very next-day you have sent him a detailed mail. It shows the client how keen you are and they might just consider you. • You must know when and how to work it into your conversation. If you do it too soon, you’re rushing the customer. If you wait too long, you would be losing the interest of the customer.
Tips for Better Sales Calls • Use Cold-Calling Metrics • Follow-Up • Know How to Talk about Price • Keep Calm • Deal with Issues Within Organization • Never Multi-Task During Your Call
Use Cold Calling Metrics • Most modern and effective software for contact center usually encourage the use of such metrics. • These metrics would be analyzing the number of calls you make, the kind of calls you’re making, the number of successful calls and so on. • Based on that, you would have a fair idea of where you’re standing. • If you want to implement cold calling, then these metrics are a must.
Follow-Up • Many a times, when you call a client he is busy and he might ask you to send a mail instead. • Now most call centers use specializedcustomer contact center software that allows you to track opened mails. • Some customers might totally ignore your mails and not even open them. • But remember, simply opening the mail doesn’t guarantee the fact that your customer has read the mail. • That’s why you need to follow it up with a phone call.
Know How to Talk about Price • Don’t stress on price more than value in your calls. • When you’re making a pitch to a customer, you’re going to have to deal with him or her strategically. • Price shouldn’t be the focus point of your call. • You should focus more on how the customer would benefit from it and how it would add to them. • As a matter of fact, you should try steering the conversation the moment you fear that the customer is going to ask about the price.
Keep Calm • This is probably the worst thing you can hear as a cold caller- “I don’t have time right now.” • Usually when this happens, the caller gets all nervous and panics and loses the customer further. • The trick would be to keep your nerves calm and deal with the customer effectively. • You should have an eye on the bigger picture and then get right down to point. • Stop beating around the bush and get to the pitch right away. • That would get the customer’s attention.
Deal with Issues within Organization • Dealing with issues within a call center including itscontact center reporting software, hostile customers, and aggressive targets everyday can be a taxing job. • The trick is to offer your customers that human touch. • Most customers you call are tight lipped and unwilling to talk. • They would listen to your ramble on for a few minutes and then politely hang up. • You’re the one who’s going to have to make them talk. • You’re going to have to find the right triggers and give it all you got. • Also, you might encounter certain hostile customers who seem to get on your nerves. • However, you’re still going to have to find a way around them.
Never Multi-task During Call • Remember, if you are distracted, your customers are perceptive enough to understand that you’re distracted or simply disinterested. • Every customer wants to be pampered and the sole focus of your attention while you are pitching for sale. • If you have something important to do or some pending tasks, you can do it between calls but never during your call. • That would simply distract you from your motive and would take a toll on your calls.
Your Free Trial is Just A Click Away Your Free Trial Is Just A Click Away
