How to Attract Buyers with Excellent Customer Care

1. How To Attract Buyers With Excellent Customer Care

2. Introduction • It is a commonly known thing now that customer care is the other side of marketing. • Rather, it is one of the most important features of all the forms of promotion and marketing. • Businesses nowadays believe that it is much better to retain the existing customers using the latest call center software for customer support than attracting new ones. • But it is also true that one of the most difficult tasks in the marketing world is to retain the customers and inspire their loyalty. • Moreover, you also want them to keep on doing business with you and even refer more people. • And it can happen only and only when these customers are highly impressed by your customer support system, your product and the overall brand value of your company in the market.

3. Listen Before Taking Decision • More often companies, large and small take their decisions regarding a particular product based on their impulses and assumptions. Of course, these assumptions are backed by their marketing expertise and experience, but even then, the trends and tendencies of the buyers keep on changing. • That is why prior to making improvements or developments in the product or adding a model, feature or even flavor to it to make sure that it stays ahead in the competition, you must first get views from the customers. • If the product is already doing well, it becomes all the more important that you get the feedback from the customers before making any such changes. • Ask your customer support executives and sales people to get feedback from the customers, listen to what they are saying and then accordingly make the improvements or developments if at all they are necessary. • This way, you will surely be able to give the customers what they want and the demand for your product will increase without taking any efforts.

4. Respond To The Customer’s Queries • When you purchase a particular product, it is your legal right to know everything in detail about it. • So whenever people purchase your product or want to just enquire about it and question you give them the right response. • Make sure that your customer support agents are always ready to answer to their queries and respond to their comments. • With the onset of technological advancements, people do not like to wait and want the answers immediately. • With all the latest contact center software available at your behest, acknowledging the inquiry of a customer in a timely way should never be a problem. • And when you do that, your actions speak volumes. It says to the customer that he matters to you which is one of the most effective ways of inspiring customer loyalty. When your customers feel that they are important to you, they remain loyal to you even when your market condition is not doing well.

5. Insert Personality In Communication • Gone are the days when people used to communicate with long and formal letters and emails. Today, it has been replaced by straightforward, quick interaction. • With all of the world’s information and technology easily available on the move through Smartphone, people nowadays move fast, think fast, read emails and talk on the move. • It means that no one has enough time for lengthy exchanges. • To make the conversation more effective, you must use common language and slangs and also add some personality to the overall interaction. • The more your agents talk in this way to your customers, the more they will feel that they are talking to a real person and not just a voice machine. • This personal touch will surely inspire loyalty from them.

6. Remove The Hurdles • All the companies have policies that are implemented with benefit as the primary aim. But many times these policies serve as hurdles to the customers and can discourage them not to call back your customer service. • Such obstacles or barriers can be even the most common policies such as asking the customers to fill out the same information several times or asking them to repeat their problem multiple times. • Although, it does not sound like a big issue these practices really waste a lot of time of the customer and irritate them which is why they will never feel like getting back to you again. Importantly, they may also stop using your product and can badmouth your customer service and product. • To ensure that such issues do not make you lose your valuable customers, try to find ways that can reduce the efforts of the customers. Surprise them by preparing your agents beforehand so that they are surprised and impressed when they readily get the answer or solution to their problem. • It will certainly turn on the loyalty factor in your favor.

7. Honor Commitments • It is a common complaint of the customers that the companies do not honor the commitments they make. • Despite the fact that a sophisticated corporate culture has developed in the past few decades that stress on honoring the commitments when it comes to customer service even the biggest organizations and companies fail to keep their word. • It can ultimately lead to a frustrated customer who will never return back to you. To avoid this, try to find out an area in which your company struggles frequently. • Also, you should re-evaluate the promises being made by your company, especially those that you have failed to fulfill. • Try to improve your work efficiency in these areas so that the commitments are fulfilled on time and you are able to gain the trust of the customers.

8. Introduce Fun • It is a common psychology that you are more inclined to people or things who make you happy. First, implement this theory on your staff and try to find a great way to encourage loyalty among your employees. • Once your team members start enjoying working with the company, they can easily export it to the customers. To inspire loyalty from the customers you can try out a few ideas: • Encourage your customer care team to talk a little more than normal with the customers. • Make sure that your team members ask the customers to reveal their experiences about the product and share their personal stories if any. • Keep on rolling surprise gifts to the customers randomly. It will ensure that the customers will be always eager to buy your product. • You can try giving handwritten thank you cards at an after-hours event to your loyal customers. It really generates a positive response and immense loyalty.

9. Your Free Trial Is Just A Click Away

10. Thank You