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Are your content strategy efforts paying off? Tracking the right content marketing metrics is important. This is because it can help you to understand your contentu2019s performance. It can also help you know if it is reaching your target audience.
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Textuar 14 Content Marketing Metrics to Track for Success www.textuar.com
Textuar 1) Views This is the number of visits to your website or app. High view counts indicate your content is attracting attention. You can track views using Google Analytics. www.textuar.com
Textuar 2) Impressions This refers to how many times your content appeared on someone’s screen. It still counts even if the user did not click it. You can find them on most social media platform’s analytics tools. www.textuar.com
Textuar 3) Organic Search Traffic This shows how many people found your website through unpaid searches. If this number is climbing, your content is attracting the right audience. You can use various tools to track, like Google Search Console. www.textuar.com
Textuar 4) Traffic Sources It tells you where your website visitors come from. This will help you know if they came from social media or direct visits. Knowing this helps you focus on the channels bringing in the most traffic. www.textuar.com
Textuar 5) Keywords Ranking This shows how high your website ranks for search terms. Greater rankings mean your content is more likely to be seen by potential customers. www.textuar.com
Textuar 6) Content Marketing ROI It shows how much profit you make from your content. Imagine you earned more money from social media content than you spent creating it. That is a boost in ROI. www.textuar.com
Textuar 7) Backlinks These are links from other sites that point back to yours. Search engines look at them as a sign of trust and authority. This can improve your ranking. You can track backlinks with various online analytics tools. www.textuar.com
Textuar 8) Average Engagement Rate This shows how many people interact with your content. A low rate suggests your content might not be interesting or valuable to your audience. www.textuar.com
Textuar 9) Follower or Subscriber Growth A growing number of followers on social media shows your content is reaching a wider audience. You can use an online analytics tool. This can allow you to track this. www.textuar.com
Textuar 10) Average Engagement Time This measures the time people spend on your website pages. Low engagement times might indicate the content is irrelevant or poorly written. www.textuar.com
Textuar 11) Social Media Engagements Likes and comments show how people are interacting with your content. You can track this on each platform or use an analytics tool. www.textuar.com
Textuar 12) Click-Through Rate This is the percentage of people who click on a specific link in your content. You can track this with Google Search Console. You can also use your social media platform’s analytics tools. www.textuar.com
Textuar 13) Brand Mentions Brand mentions are online references for your business. Tracking these lets you see what people are saying about you. You can also know where they are saying it. This can help you understand your reputation and reach more people. www.textuar.com
Textuar 14) Conversion Rate It is the percentage of people who take action on your content. You can track this to see if your content is convincing. You can also do conversion tracking with Google Analytics for specific pages. www.textuar.com
Textuar Track Success Metrics with well-articulated content When you engage our content writing team for your SEO content needs, you get to see superb data for your content marketing needs. www.textuar.com