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B2B MARKETING MATURITY_ WHAT IT IS & HOW TO ACHIEVE IT_

B2B organizations must understand and monitor their market maturity progress to ensure consistent growth. A company should get a comprehensive view of each stage of its buyeru2019s lifecycle before incorporating a content strategy into its marketing mix.

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B2B MARKETING MATURITY_ WHAT IT IS & HOW TO ACHIEVE IT_

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  1. B2B MARKETING MATURITY: WHAT IT IS & HOW TO ACHIEVE IT? The Smareters

  2. Introduction The Smareters • In a fast-expanding, dynamic B2B market, brands can only thrive by embracing digitalization and a buyer-centric approach. The age-old profit-centric methodology no longer fares in today’s buyer’s age. • The modern consumer is tech-savvy – they know where to look for the solution, how to research and compare the best solutions available and find value-for-money deals. • Thus, CMOs and marketers must rethink and redesign their marketing approaches and marketing wing’s roles and responsibilities. • They must identify and analyze the demand/revenue marketing strategy across multiple buyer personas, methodologies, and tech tools.

  3. What is Marketing Maturity? The Smareters • It is a framework that helps brands and organizations make necessary changes to improve their key functionalities and processes steadily. The marketing maturity model aims to improve IT and tech-related operations and complex business processes. • It analyzes a company’s core processes, strategies, tools, technologies, data, and performance to determine its position on the maturity spectrum. • In plain words, marketing maturity denotes a company’s transition from a profit-centric approach to a buyer-centric one.

  4. What Does Marketing Maturity Mean for B2B Marketing? The Smareters • B2B marketing maturity model differs greatly from B2C one. • While the reasons why customers purchase products/services are many (primarily oriented around wants and needs), companies usually buy solutions to address a specific business challenge. • The buyer’s journey in B2B is much longer than in B2C where firms shortlist a few feasible solutions after careful consideration of numerous products/services available. This may take months or even years. • They must create personalized pitches and promotion campaigns to ensure your Inquiries and Leads have you in mind while evaluating, choosing, and purchasing.

  5. B2B Marketing Maturity Levels The Smareters • Level 0 At this level, the company has just started operating based on a product idea. To attract attention, it starts building a presence in the digital world with a basic presentation of its product and the organization’s goals. • Level 1 Once the organization is commercially afloat and validated, the next step is selling the product. It requires developing a sales model, hiring sales staff, and educating them about the product.

  6. Contact Us The Smareters Location: Hyderabad, Telangana 500032 Contact: +91 7396 010 630 E-mail: info@thesmarketers.com More information about the topic visit : https://thesmarketers.com/blogs/b2b-marketing-maturity-what-it-is-how-to-achieve/

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