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The global virtual healthcare market revenue is predicted to reach $285.7 billion by 2027, underlining the massive growth in telehealth and telemedicine. Addressing key challenges like affordability and lack of awareness, expanding new and tech-backed healthcare services promotes improved patient care, remote monitoring, data security, and overall quality of life. Digital marketing channels for healthcare are vital in informing the public about healthcare services and making healthcare accessible to even the most underserved populations.
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EMERGING HEALTHTECH MARKETING CHANNELS The Smareters
Introduction The Smareters • The global virtual healthcare market revenue is predicted to reach $285.7 billion by 2027, underlining the massive growth in telehealth and telemedicine. Addressing key challenges like affordability and lack of awareness, expanding new and tech-backed healthcare services promotes improved patient care, remote monitoring, data security, and overall quality of life. • Digital marketing channels for healthcare are vital in informing the public about healthcare services and making healthcare accessible to even the most underserved populations. • Let’s explore some ways to leverage the best healthcare tech marketing strategies and how it’s imperative for future success.
What are health tech marketing strategies? The Smareters • Healthtech marketing uses digital channels for healthcare software products and services to reach out to current and potential customers. It includes various strategies, such as social media campaigns, online reputation management, content curation and search engine optimization (SEO), tailored messaging, sponsored ads, surveys, etc. • Approximately 53% of customers are likely to move from their current healthcare provider to one that offers a better digital experience. Developing a health tech marketing plan involves setting goals, conducting assessments, and creating messaging plans grounded in the company’s mission.
Why are healthtech marketing channels crucial for companies in the healthcare industry? The Smareters • Digital healthcare channels are revolutionizing how healthcare providers market their services. According to Google, 7% of all daily searches are for health-related topics, and the company receives 70,000 health-related queries each minute, or 1 billion daily. • When seeking specialists and providers in the healthcare industry, almost 90% of patients consult internet reviews. It improves the ability of health tech companies to create an online presence and engage clients through health tech marketing techniques.
Best health tech marketing strategies to look out for The Smareters • Social Media • Paid Advertisements • Video Marketing • Email Marketing • Healthcare Content Marketing
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