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EXPAND YOUR REACH WITH SEARCH MARKETING

For businesses, a growing audience is synonymous with greater conversion rates and CTRs on their digital platforms. This is especially true for new or local companies, who always seek solutions to boost their reach.<br><br>A significant share of web traffic is generated through online search engines, with Google emerging as the top player with 83.49% market share, followed by Bing (9.19%). Search marketing is one of the most effective ways to grow your target audience. However, simply implementing search marketing is not enough u2014 you must do it right to see desirable results.

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EXPAND YOUR REACH WITH SEARCH MARKETING

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  1. EXPAND YOUR REACH WITH SEARCH MARKETING The Smareters

  2. Introduction The Smareters • For businesses, a growing audience is synonymous with greater conversion rates and CTRs on their digital platforms. This is especially true for new or local companies, who always seek solutions to boost their reach. • A significant share of web traffic is generated through online search engines, with Google emerging as the top player with 83.49% market share, followed by Bing (9.19%). Search marketing is one of the most effective ways to grow your target audience. However, simply implementing search marketing is not enough — you must do it right to see desirable results. • Learn how a comprehensive search marketing strategy helps captivate your audience and expand your online reach.

  3. What Is Search Marketing? The Smareters Search marketing, also called search engine marketing, refers to tools and techniques that help businesses fulfill their goals by leveraging search engines. Search marketing techniques enable web pages to appear at the top of search engine rankings, improving brand visibility and generating website traffic. There are two primary components of search marketing: • Search Engine Optimisation (SEO) – Improves visibility organically by enabling webpages to rank higher on search engines • Pay-Per-Click (PPC) – Placing paid ads at the top of SERP that lead users to your business website

  4. Benefits of Search Marketing The Smareters Search marketing is a simple and effective way to widen your customer base. Some of the benefits of search marketing include: • Improving brand awareness – Search marketing strategies increase your brand’s visibility and products, boosting brand awareness. • Driving organic traffic – Optimising website content and crafting effective SEO strategies drive traffic to your desired online channels. • Improving user engagement – Search marketing boosts click-through rates, increases session length, and reduces bounce rates. • Generating greater revenue and conversions – Search marketing encourages visitors to click on CTAs, boosting conversions and sales. • Capturing local audiences – Targeted PPC campaigns enable netizens to explore local businesses and contact them through digital channels.

  5. Leveraging Search for Growing Your Audience The Smareters • Now that we know about the benefits of search engine marketing, it begs an important question: How do you expand your target market using search marketing? Here’s how: • Plan Ahead Define the goals you want to achieve with your search marketing strategy before implementing your search campaign. Planning for your SEO and PPC strategy in advance is the best way to ensure its success. • Know Your Audience Businesses need to define their target audience before setting about to capture them. Segregating your audiences into different target groups enables you to craft unique search strategies to capture them best. On the other hand, knowing their pain points and problems allows you to craft content and campaigns that aim to solve them.

  6. Contact Us The Smareters Location: Hyderabad, Telangana 500032 Contact: +91 7396 010 630 E-mail: info@thesmarketers.com More information about the topic visit https://thesmarketers.com/blogs/marketing/search-marketing/

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