1 / 6

GROWING IMPORTANCE OF HUBSPOT DATA HYGIENE IN 2023

Accurate and reliable decisions are fundamental to the success of a business in todayu2019s digitized landscape. To obtain these benefits, companies need to invest in HubSpot data hygiene processes that eliminate incorrect duplicates, outdated contact information, incomplete records, or other issues that can lead to inaccurate decision-making.

The703
Download Presentation

GROWING IMPORTANCE OF HUBSPOT DATA HYGIENE IN 2023

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. GROWING IMPORTANCE OF HUBSPOT DATA HYGIENE IN 2023 The Smareters

  2. Introduction The Smareters • As we rely more and more on data to drive our marketing, sales, and customer success initiatives, bad data remains a bigger problem. According to Gartner, ‘dirty’ or poor-quality data costs organizations an average of $12.9 million dollars every year. • And it doesn’t end here. • There is a high possibility that your HubSpot marketing and operations hub might contain a pile of dirty data, preventing you from generating revenue. Even moderately sized companies that collect and use customer data will likely encounter poor data. Poor HubSpot data quality can not only cost you potential leads but can also lower overall productivity.

  3. What is ‘Dirty’ Data? The Smareters • Dirty data is any form of data that contains errors, discrepancies, and duplicate entries. Common HubSpot data quality issues arise from manual entry, legacy systems, importing or exporting, and user-created files. Dirty data disadvantages your organization by making it harder to analyze and conclude when creating reports. • With as much as $3 trillion worth of data in a CRM system becoming obsolete every year, it is essential to maintain CRM data hygiene to avoid these risks and create valuable results from data analysis.

  4. Types of Dirty CRM Databases The Smareters • Duplicate Data Duplicacy of data occurs when two or more records within your HubSpot CRM are identical or nearly identical. Duplicate data can make it difficult to track contact information and lead to other issues, such as representational inaccuracies in reporting and analytics. Cleaning dirty HubSpot data is part of the overall practice of data hygiene and should be undertaken periodically to ensure accurate contact and customer management. Regularly cleaning, validation, and consolidation,

  5. Types of Dirty CRM Databases The Smareters • Insecure Data • Insecure data is another type of dirty data that can hurt your business. These data points typically include bad formatting, inaccurate entries, and duplicate information due to poor hygiene. Luckily, there are ways you can keep your CRM up to date, including scheduling regular HubSpot data cleansing sessions. • Through these cleanups, dirty data and vulnerable records can be removed or standardized so that the entire team can access the correct information for reliable decision-making.

  6. Contact Us The Smareters Location: Hyderabad, Telangana 500032 Contact: +91 7396 010 630 E-mail: info@thesmarketers.com More information about the topic visit : https://thesmarketers.com/blogs/growing-importance-of-hubspot-data/

More Related