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A smooth customer journey is significant for your businessu2019s success. In the competitive era, offering personalized experiences to customers is no longer just a choice; it has become a mandate, more like a way to connect with your customers on a deeper level..
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HOW AI-DRIVEN INSIGHTS CAN TRANSFORM CUSTOMER JOURNEYS FOR MANUFACTURERS
INTRODUCTION A smooth customer journey is significant for your business’s success. In the competitive era, offering personalized experiences to customers is no longer just a choice; it has become a mandate, more like a way to connect with your customers on a deeper level.. As customers become more digitally savvy, companies use Artificial Intelligence (AI) for CX transformation to create more personalized and tailored experiences throughout their journey.
THE ROLE OF CUSTOMERS JOURNEY IN MANUFACTURING The customer journey involves every interaction a consumer has with your brand—from initial awareness to post-purchase support. Manufacturers must understand and optimize each customer journey stage to deliver a satisfying experience. The usual steps of the customer journey include: • Finding a product • Deciding to buy • Using the product
CHALLENGES FACED BY MANUFACTURERS IN CUSTOMER JOURNEY Manufacturers often face several challenges in customer journey optimization. Some of these include: • Siloed data • Fragmented systems • Limited visibility
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