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RESOLVE MARKETING CHALLENGES WITH INBOUND MARKETING

The B2B marketing landscape in a post-pandemic world is starkly different from what it used to be. Businesses have had to rethink and realign their marketing strategies in radical ways. <br><br>The global health emergency saw B2B buyers and sellers take to online channels en masse, an anti-crisis response that has now become the new norm. <br><br>According to McKinsey research, about 70-80% of B2B decision-makers prefer digital self-service or remote customer interactions. However, the B2B marketing environment abounds with challenges, and businesses must constantly adapt to stay on top of their game

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RESOLVE MARKETING CHALLENGES WITH INBOUND MARKETING

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  1. RESOLVE MARKETING CHALLENGES WITH INBOUND MARKETING The Smareters

  2. Introduction The Smareters • The B2B marketing landscape in a post-pandemic world is starkly different from what it used to be. Businesses have had to rethink and realign their marketing strategies in radical ways. • The global health emergency saw B2B buyers and sellers take to online channels en masse, an anti-crisis response that has now become the new norm. • According to McKinsey research, about 70-80% of B2B decision-makers prefer digital self-service or remote customer interactions. However, the B2B marketing environment abounds with challenges, and businesses must constantly adapt to stay on top of their game.

  3. Understanding Inbound Marketing The Smareters While the sole intention of outbound marketing is getting customers to buy your products, inbound marketing connects with the audience, nurtures leads, solves their problems, and delivers the content they want. As such, inbound marketing campaigns work in three ways: 1. Attracts the right audience with valuable content 2.Engages the audience with insights and solutions that address their pain points 3.Delights and empowers customers with support and assistance post-purchase

  4. Solving Modern B2B Marketing Challenges The Smareters • When it comes to modern B2B interaction challenges, inbound marketing offers innovative solutions for brands to keep up with customer demands and expectations. • From creating, producing, and publishing high-quality content to attracting and engaging audiences, inbound marketing services provide the best value to B2B organizations. • While the massive shift to digital channels has worked in favor of companies, the transition has not been smooth. • B2B inbound marketing comes to the rescue with trends and technologies to overcome the challenges.

  5. 1. Creating Brand Awareness The Smareters • Publishing quality content • Promotion through social media networks • Communicating your message with videos, webinars, and other multimedia content • Guest blogging • Collaborating with different brands and influencers • Creating referral programs • Using hashtags • Creating audience polls

  6. Contact Us The Smareters Location: Hyderabad, Telangana 500032 Contact: +91 7396 010 630 E-mail: info@thesmarketers.com More information about the topic visit : https://thesmarketers.com/blogs/resolve-marketing-challenges-with-inbound-marketing/

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