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THE SMARKETERS BEST PRACTICES FOR USING SEO AND SEM TO DRIVE INBOUND TRAFFIC

Googleu2019s algorithm frequently changes to keep up with the ever-changing digital landscape and to ensure that the most relevant and high-quality content appears at the top of search engine results. This means that the SEO & SEM best practices that had previously worked may not work now.

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THE SMARKETERS BEST PRACTICES FOR USING SEO AND SEM TO DRIVE INBOUND TRAFFIC

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  1. BEST PRACTICES FOR USING SEO AND SEM TO DRIVE INBOUND TRAFFIC

  2. INTRODUCTION • Google’s algorithm frequently changes to keep up with the ever-changing digital landscape and to ensure that the most relevant and high-quality content appears at the top of search engine results. This means that the SEO & SEM best practices that had previously worked may not work now. • For example, if your website’s organic traffic is declining, it could be due to recent algorithm changes influencing how your content is ranked. These changes can affect different aspects of SEO and SEM, such as keyword relevance, backlink quality, and site structure.

  3. How Do SEO & SEM Help To Increase Your Website Traffic? • Before moving on to the SEO and SEM best practices, let us understand how SEO and SEM generate website traffic. • SEO improves a website to make it more visible for relevant searches. It’s like making your website more attractive and easy to find on search engines. The better you implement SEO, the higher your website will show up in search results, which means more people will visit your site. • Both SEO and SEM are important. While SEO helps build a strong foundation for long-term growth in search visibility, SEM provides quicker results and helps you reach your target audience effectively.

  4. SEO Tips to Boost Your Organic Ranking & Traffic • Keyword Research And Selection You need to do thorough keyword research to start a successful SEO strategy. This helps you find relevant keywords and phrases related to your industry. The goal is to find keywords with good search volume but aren’t too competitive. You can use tools like Google Keyword Planner, SEMrush, or Ahrefs to get detailed insights into how keywords perform. • On-Page Optimization Every web page must be optimized for specific keywords. Try to include keywords in titles, descriptions, headers, and throughout your content organically. Remember to optimize images by adding descriptive alt tags. The key to on-page optimization is creating high-quality content that meets user needs.

  5. CONTACT Contact: +91 7396 010 630 E-mail: info@thesmarketers.com Location: Smarketers LLP, 1st Floor, WeWork, Rajapushpa Summit, Nanakramguda Rd, Beside Kapil Towers, Financial District, Manikonda Jagir, Hyderabad, Telangana 500032 For complete info about the topic: https://thesmarketers.com/seo-and-sem/inbound-traffic-seo/

  6. Thank You!

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