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VIRTUAL & HYBRID EVENTS

It is safe to say both virtual and hybrid events will continue to be relevant and a critical part of marketing activities for a long time to come. While hybrid events have the potential to expand an organizationu2019s audience base and well as revenue, most individuals and businesses will have to take a call based on the objective of the event and who their target audience is. But that said, in both these formats, there will be a personal connection and ample opportunities to grow.

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VIRTUAL & HYBRID EVENTS

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  1. VIRTUAL & HYBRID EVENTS – HOW BUSINESSES CAN LEVERAGE THE BEST OF BOTH WORLDS The Smareters

  2. Introduction The Smareters The virtual events industry is constantly changing – the past few years were no exception. As COVID-19 reshaped the world, the year 2020 created particular difficulties for event planners across the globe: • Travel limitations • Social isolation • Covid-related health and safety complications and more Thankfully, event organizers have reacted to these new obstacles by leveraging the promise virtual and hybrid events hold. Even in unforeseen difficulties, these events have made it possible to bring people together for a common cause, such as to inform, educate, debate, or rejoice.

  3. Hybrid events: The Smareters Any event which features both the in-person and online audience is referred to as a hybrid event. Take, for example, a concert that welcomes attendees in person and broadcasts the same live online for viewers at home. They essentially feature a live audience that gathers in a physical location and an online virtual audience. A hybrid event, however, is not: • an actual live-streamed event • a physical event with a virtual add-on • a live event with on-demand content Due to safety concerns, busy schedules, and travel restrictions, people might not make it to the event in person.

  4. Primary advantages of Hybrid events: The Smareters • Hybrid events allow people to attend an event virtually. • It breaks away geographic barriers and increases the audience base. • No worry about child care, elderly care, schedule conflict, or other issues when it comes to hybrid events. • More people are likely to confirm their presence when given a hybrid option [they can participate freely without having to be at the event in person]. • Hybrid events are a good alternative for event companies. It allows them to switch formats in case of any last-minute emergencies or issues with infrastructure, people, etc.

  5. Virtual events: The Smareters • All events held entirely online are virtual events. These events usually combine live streaming and pre-recorded content to engage online audiences. • Online conferences, webinars, webcasts, and online meetings are a few examples of virtual events. Virtual events allow attendees to meet, network, interact and engage with people as they would in live events. • The only difference is that these events are held on a particular virtual event marketing platform and for a set period with specific rules.

  6. Contact Us The Smareters Location: Hyderabad, Telangana 500032 Contact: +91 7396 010 630 E-mail: info@thesmarketers.com More information about the topic visit : https://thesmarketers.com/blogs/virtual-hybrid-events-best-of-both-worlds/

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