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B2B SEO Strategies to Increase Organic Traffic & Leads

<br>Optimizing your website for increased organic traffic and lead generation involves thorough keyword research, on-page SEO enhancements, and content marketing. Ensure a seamless user experience with technical SEO, responsive design, and fast loading times. Build a robust backlink profile through outreach and social sharing.

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B2B SEO Strategies to Increase Organic Traffic & Leads

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  1. B2B SEO Strategies to Increase Organic Traffic & Leads

  2. Impact of Organic B2B SEO Strategies • Stats: SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. • https://api.backlinko.com/app/uploads/2022/08/google-organic-ctr-breakdown-by-position.png

  3. Keyword Research and Optimization: • Conduct thorough keyword research for industry-specific terms, aiming for a balance between high search volume and low competition. • Optimize website content, meta tags, and headers with identified keywords to boost organic search visibility. • Proper keyword optimization can lead to a 10-20% increase in organic search traffic. • Websites appearing on the first page of search results receive 91.5% of all organic traffic.

  4. Content Is King • Develop a content marketing plan aligned with audience needs and pain points, and publish across relevant channels to establish thought leadership. • Companies that publish blogs receive 97% more links to their websites. • Content marketing generates 3x as many leads as traditional outbound marketing

  5. Optimized Website Structure • Ensure a well-organized and easy-to-navigate website, reducing bounce rates and improving user experience. • Enhance site structure to aid search engines in understanding and ranking content. • According to a study by Google, 50% of users expect a mobile website to load in two seconds or less. • Proper website structure and internal linking, with well-structured content, receive 2.3x more backlinks.

  6. Backlink Building • Collaborate with industry influencers for quality backlinksand guest post on reputable websites to enhance credibility and domain authority. • Websites with a higher number of quality backlinks tend to rank higher on search engine results pages.

  7. Technical SEO Optimization • Regularly audit and optimize technical elements for SEO standards to stay in line with evolving algorithms. • A one-second delay in page load speed can result in a 7% reduction in conversions. • A well-optimized website structure and technical SEO can lead to a 30% increase in organic traffic within six months.

  8. Analytics and Continuous Improvement • Use data insights gained to refine and adapt B2B strategies to changing industry trends, ensuring continuous improvement. • Regular analysis and adjustment can lead to a 15-20% increase in organic traffic over time, underscoring the importance of data-driven decision-making in B2B SEO. • Companies that leverage data analytics in their SEO strategies are 2.5x more likely to see a significant return on investment.

  9. How we do it at SEO Street • Our specialized SEO team, SEO street, tackles all SEO projects in close collaboration. • We have a holistic approach to tackle SEO from all sides. • Research based approach at each step.

  10. Our Approach at SEO Street Involves • An in-depth industry analysis to identify impactful keywords aligned with the business. • Ensuring seamless integration of keywords within thought-provoking content pieces. • Optimizing website structure and aligning content hierarchies to improve emphasizing user experience • Integrate B2B SEO strategies into your social content to ensure a cohesive and impactful online presence.

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