Andres Sarrazola_ Driving the Biggest Hotel Chains in Colombia as The Leading Innovative Reservation Platform for Accomm

1. Andres Sarrazola: Driving the Biggest Hotel Chains in Colombia as The Leading Innovative Reservation Platform for Accommodations at Ayenda The Business Magnate. Andres Sarrazola, Co-Founder and CEO, Ayenda. Have you ever been in a situation where your room had been overbooked upon reaching your reserved accommodations at a hotel? Surely some of us have met such unfortunate circumstances even after paying a decent sum for the reservations. This is where innovative booking platforms and channels come into play. A direct channel business that has integrated PMS and POS cutting-edge technology for a seamless experience for staff and customers will also mostly likely have budgeted accommodations for unlocking better deals and discounts. With a win- win situation for both parties, the hospitality industry is redefined and made seamless for booking reservations at hotels. Just like Colombia’s hotel reservation platform in Latin America - Ayenda, which integrates a Property Management System (PMS) and a Point of Sale (POS) System in its operations. This offers numerous benefits to the hospitality industry with streamlined operations, improved accuracies, enhanced guest experiences, better deals, and cashback credits on future stays. This investment in cutting-edge technology provides customers with real-time updates on pricing, and availability right on Ayenda’s online platform. This reduces the chances of overbooking and paying high rates. In Colombia, Ayenda - a leading innovative booking platform channel offers competitively- priced accommodations for booking and reserving hotels, hostels, apart-hotels, and short- term rentals. Ayenda, co-founded in 2015 by Andres Sarrazola and established in Medellin, Antioquia has an integrated PMS and POS hotel system improving efficiencies. With a channel manager that allows the syncing of Booking.com and Expedia platforms to get updated prices and room availabilities, Ayenda offers independent hotels to register under them and increase their visibility and bookings. By leveraging these advanced systems, Ayenda offers a seamless registration and booking experience as a hotel accommodation platform. With the added benefit of personalized services and attractive incentives, Ayenda is aimed at boosting its customer satisfaction and loyal customer base. Keeping in line with the benefits of an innovative booking platform that integrated PMS and POS hotel systems with competitively priced rooms, this article shall explore how Co- founder and CEO - Andres Sarrazola founded and established Ayenda from the ground up, as a leading hotel reservation platform in Colombia. We shall also discuss how Ayenda’s platform in Colombia became Latin America’s leading budget hotel chain. Andres Sarrazola - Mentor, Innovator, and Thought Leader Revolutionizing LatAm’s Hospitality Industry: Andres Sarrazola, the Chief Executive Officer at Ayenda co-founded and established the innovative booking platform company in 2015 and established it in Medellin, Antioquia. With a mission to “accommodate millions of guests in our properties using technology to

2. give them an unbeatable cost-benefit experience,” Ayenda is completely technology- integrated and driven. Before Andres Sarrazola co-founded Ayenda, he had vast experience in co-founding companies, mentoring, and teaching. With most of his career having him work in various leading roles, Andres started in the business and corporate world as a Mentor at Startup Weekend. He was then a Co-founder at Brustolino, the Co-founder and CEO at Alecciónate, a Web Analytics Class Teacher at Interlat Group, and the Founder and CEO at Nuclear Agencia Digital. With roles in diverse career backgrounds, Ayenda has been Andres’ current focus since 2015. In 2017, when Andres had to travel to Mexico from Medellin to participate in the 500 Global’s Latin American Accelerator, a venture capital company that invests in Latin America’s Spanish-speaking Technology Companies. During his participation in the program, Andres knew that he had to take Ayenda to the next level in the hospitality industry. So far, Ayenda was just a hotel booking platform that helped other independently-run hotels market their unused rooms for a monthly fee using Ayenda’s PMS hotel system. These once- unused rooms were marketed through Ayenda’s platform for traveling salespersons who required rooms for the night. At the end of the program, Andres envisioned a new business model for Ayenda - an innovative hotel reservation system. “Why don’t we kind of pull together a lot of independent hotels and put them under one brand?”said Andres Sarrazola, regarding Ayenda’s business revamping vision for a newer business model. Ayenda - The Biggest Hotel Chains and Leading Platform for Reservations in LatAm: Going forward with the new business model that Andres envisioned as the next big step for the company in the hospitality industry and the hotel market, Ayenda today is made available for customers to book and reserve hotels, hostels, apart-hotels, and short-term rentals in 3 countries - Colombia, Mexico, and Peru. Ayenda in Colombia today has over 500+ hotels partnered with its platform using the company’s SaaS - PMS and POS hotel system. With more than one million customers now booking and making reservations in over 70+ cities, registering your hotel and forming a strong partnership with Ayenda are now made quick, easy, and free of cost. Being a direct channel business and manager, Ayenda syncs Booking.com and Expedia for real-time updates into available rooms and competitively priced budgets. Since 2010, Colombia’s hospitality industry has been seeing an increase in international tourists. It is said by The Statista Market Forecast that the industry’s hotel market revenue is predicted to reach $1.8 billion by this year’s end in 2024. Ayenda today is Latin America’s leading and innovative platform for booking affordable and accommodative rooms. Through Ayenda’s efficient hotel system and platform, other small and medium hotels register and

3. form partnerships, allowing both businesses to grow and expand their business operations. This not only eases the stress and loss in upkeep and maintenance of the real estate but also draws in more regular and new customers to these small hotels. With Ayenda taking the lead, you can find the best affordable prices for the best accommodations available across Colombia, Mexico, and Peru. Being a part of Ayenda brings its customers added benefits during their present and future stays, so if you visit the countries as a tourist, book through the Ayenda mobile app and unlock crazy deals, right at your fingertips!