Ben Kaufman Redefining Children's Lives with Retail and Play Hybrid-Experience at CAMP

1. Ben Kaufman: Redefining Children's Lives with Retail and Play Hybrid- Experience at CAMP Toys! Who stops liking them, right? Toys can be anything, from Anime Figurines to Lego sets, from Gameboys to Action Figures of your favorite star, from Art Materials to Puzzles, from Board Games to Remote-Controlled Cars. There exists a plethora of games and toys for all ages. No one is too old to have a kiddish side to themselves. You would always have a little part of your childishness in your adult selves. I mean, I still have my action figures, safely protected behind a glass, and I barely take it out as it's a rare piece. But my point is, that nobody is too young or too old for Soft Plushies, the Arcade, Crossword Puzzles, and PlayStation Portables. As we get older, toys seem to have less importance in our lives, and understandably so. We spend time with our families, siblings, friends, or even strangers for that matter. When we are with our loved ones, there are surely times when the kids are eager to play and take part in some physical activities that are just fun, relaxing, invigorating, refreshing, and engaging. This can help all the members of the family to bond, build, and strengthen their relationships with one another. Family time is extremely important. Spending time with families the right way can turn out to be very fun. A picnic at the park, family shopping, solving puzzles at the kitchen table during breakfast with the family, and playing a board game together can be a nice way to end the day. Places like Disney World, National Zoos, Underwater Parks, and Aquarium, are some family-friendly themed vacations and trips. These places allow families to play and physically experience their destinations as well as have online e-commerce retail stores for purchasing merchandise and souvenirs. Since these games, toys, and themed destinations are children’s dreams and are loved by even adults, we will be talking about one such entrepreneur who co-founded a startup venture turned company, that allows retail shopping as well as has in-store play experience of mini- themed interactive attractions. A family-friendly company called - CAMP, co-founded by Ben Kaufman is a Family Experience Company -“creating playful and meaningful moments for families everywhere”, and is redefiningchildren’s lives for the better. About the Co-Founder - Ben Kaufman of CAMP: The person who co-founded CAMP is Ben Kaufman. An innovative, creative, practical, free-spirited person who was always on his feet and had his thinking wheels running in his brain. Being someone who was always creating things, Ben has founded many companies and brands, such as - Mophie, Quirky, and CAMP. He was also the Chief Marketing Officer at BuzzFeed. Although Ben isn’t the CEO of CAMP anymore, he remains on the Board of Directors and is a CAMP Counselor. Ben Kaufman co-founded CAMP alongside his wife - Nikki Kaufman - the Chief People Officer, in the year 2018.

2. As a father, Ben and his wife - Nikki, used to search for fun activities to do together. Wanting to make CAMP a national player as soon as the business was launched, he saw a future where this retail chain store would go well with the modern digital age. Offering attractions, experiences, and just a fun time for children and their families, CAMP took off garnering attention from its target audiences right away. About CAMP: CAMP was co-founded by Ben Kaufman in the year 2018 alongside his wife - Nikki Kaufman. The company has its headquarters established in New York, in the United States of America. It has physical retail branch chains in other regions of the US, such as - Dallas, Connecticut, Washington DC, Chicago, Atlanta, Los Angeles, and Boston. CAMP has made its digital retail platform available and accessible by anyone and everyone as it is “powered by the people”, without whom nothing would be possible. Base Camp, Toy Lab Camp, Travel Camp, and Cooking Camp, are some of the themed attractions at their physical retail store branches. Their online e-commerce platform also sells tickets and toys for all ages - infants to adults. Providing children and their families with a hybrid experience and several diversified activities that are fun and engaging, CAMP - a Family Experience Company would be the next famous toy store, the go-to happy store for all. Ben Kaufman says that if CAMP gives families a good reason to come out of their houses, then he knows he’s doing his job in helping parents and children make more memories that they will cherish forever.