Emily Weiss_ Celebrating Individuality by Making Beauty All About You at Glossier

1. Emily Weiss: Celebrating Individuality by Making Beauty All About You at Glossier “Beauty is Only Skin Deep” - Have you heard of this phrase? It was a line in Sir Thomas Overbury’s 1613 poem - „A Wife‟. “And all the carnall beauty of my wife, Is but skin-deep, but to two senses known; Short even of pictures, shorter liv‟d then life, And yet the love survives, that‟s built thereon: For our imagination is too high, For bodies when they meet, to satisfie.” - A stanza from the poem. The poem implies that beauty lies skin-deep and in the eyes of the beholder. An era where numerous beauty products like skincare, fragrances, and makeup lines, are being manufactured and pushed out into the world one after the other, bringing about an air of complication and doubt among the masses - the absurdity found in the overwhelming need to make blind and unreviewed product promises by brands are shooting the roof. With influencers being paid to promote brands on social media platforms to garner an audience, drive sales, and brand-build, the consumers - especially the millennial generation, are being thrown into the world of „needing to correct some dot or flaw‟ from a very young age. Although self-care is a priority, going overboard and blindly applying anything and everything to one’s body, is truly unhealthy. Learning, educating, and researching about a brand, its product line, its aims, product formulations, product reviews, etcetera, can help consumers decide if a brand is good for them or not. Something may work for you but it would do the complete opposite for the next person. Having a brand that can curate each of their products to fit and accommodate all textures, skin tones, issues, and concerns, can be the first step to accepting how the world sees beauty. In line with “Changing how the World Sees Beauty” - which is the tagline of Glossier Inc., a personal-care line brand that manufactures cosmetic products for all. Founded by Emily Weiss in 2014 and initially as „Into The Gloss‟, Glossier is now making beauty accessible, accommodative, inclusive, and uncomplicated, for all. Therefore this article will delve into the foundations of beauty, makeup, skincare, freedom of expression, inclusivity, and celebrating individuality in a fun way, making beauty all about you, with Glossier Inc. and its founder - Emily Weiss. The Pioneering Visionary at Glossier - Emily Weiss:

2. The pioneering visionary behind Glossier’s conception into the world of beauty and cosmetic products is Emily Weiss. She is the Founder, Chief Executive Officer, and Executive Chairman at Glossier - the brand that is working towards “Changing how the World Sees Beauty”. Emily Weiss started her passion for all things beauty and fashion by establishing a blog page called „Into The Gloss‟ in 2010. The blog was devoted to interviewing industry leaders and influencers about beauty products, experiences, reviews, exciting and informative content, and hot and trending topics in the cosmetic industry. Realizing that the platform could have much more potential and not be limited to 4-walls-of-a-room but out in the world where the people are, Emily Weiss founded and established Glossier Inc. Emily studied and received a Degree in Studio Art from New York University, before starting her career as a Fashion Assistant at Conde Nast. She then was a Styling Assistant for VOGUE at Conde Cast before founding Into The Gloss in 2010, and then Glossier in 2014. Emily’s accolades are - TIMES‟s 100 Next, Vanity Fair‟s New Establishment, Fortune‟s 40 Under 40, and Fast Company‟s Most Creative People in Business. About Glossier Inc: Founded and established in 2014, in New York City, USA, by Emily Weiss - Glossier has its beliefs firmly rooted in “thoughtful design and cultivating conversations”. Glossier Inc. was launched in 2014, in New York City, USA, as a manufacturing personal- care and cosmetic product line. The brand aims to “make beauty accessible and uncomplicated” for all. With a mission to change how the world views beauty, Glossier Inc. acknowledges and ensures that their loyal following of influencers and consumers alike “celebrates the freedom of expression, individualityand have fun all together”. The brand’s beauty and cosmetic line“Makes products that are inspired by real-life”,so that the consumers form a close and emotional bond of trust and loyalty between the brand and the products. Manufacturing its products with simplicity and straightforwardness, Glossier shows the world its raw and authenticity by saying, “We believe beauty is about having fun, celebrating freedom and being present, because no matter where you are in your beauty journey - YOU LOOK GOOD”. Thus Glossier proves that it’s not just like any other brand that manufactures beauty products for makeup, skin, and body care, but it is a brand that promotes diversity, inclusivity, freedom to express, and more so celebrates individuality - celebrating YOU.