Frédéric Fekkai Amplifying Your Hair Game Sustainably with French Finesse at FEKKAI

1. Frédéric Fekkai: Amplifying Your Hair Game Sustainably with French Finesse at FEKKAI Skincare has always been given its due diligence and consumers pay lump-sums towards a good product. But when it comes to hair care, most people don’t bother checking the ingredients list, sources, treatment benefits, and formulation process. I admit that once upon a time many years ago I gave too much importance to my skin much more than I paid attention to my hair, and I’m sure that this is the case for most of us even today. We’ve been talking so much about skincare, that we fail to notice that our hair is also a part of our body that needs nourishment and looking after to maintain luscious-looking, soft, and healthy locks that are full of volume. A regular and consistent hair care practice can go a long way in helping maintain a good scalp, hair quality, and health. When it comes to caring for and maintaining your hair, brands advertise products that are carefully formulated to address and solve several hair concerns just like in skincare. From hair fall, dandruff, eczema, scalp psoriasis, oily scalp, dry and brittle hair, hair breakage, and greying, numerous products aimed to address such hair concerns are sitting on shelves at your local market stores waiting for you to do the needful as consumers. Like in skincare, products made for hair care follow a concept and trend called “Skinification”. This concept involves treating hair with the same attention, specific ingredients, techniques, methods, and eco-friendly products used in skincare. Adopting a good hair care routine and regimen like you spend time doing your skincare every day and night, caring for your hair has become the growing trend in self-care among today’s generation. Today, we are inspired by professionals and experts in the beauty and cosmetic industry who also pay attention to hair care, its needs, and the importance of maintaining a good scalp and hair health. With products designed, formulated, and produced to address various hair challenges among consumer demographics, this article will delve into one such luxury hair care brand that integrates its touch of „French Finesse‟ into roots and lengths and crafting a brand called - FEKKAI. Founded by Frédéric Fekkai in 1995, FEKKAI was dedicated to delivering exceptional hair care products while focusing on quality, innovation, and sustainability. The Walking Tour de Force: “Tour de Force” which in French is translated to mean - “feat of strength”. In the industry, Frédéric Fekkai is known as the “Tour de Force”, and that is what he established himself as. Hailing from Aix-en-Provence, a city in France, Frédéric trained in Paris and is the face that reshaped the international beauty landscape and changed the entire ballgame in hair care among celebrity socialites, professional hair stylists, and the people in societies. With a

2. strong French heritage running through his veins, Frédéric succumbed to his passion for aesthetics and amplifying every person's beauty through a creative talent in hair care. Pushing Boundaries and Setting Beauty Standards: Sticking to his dreams of doing something huge and impactful with that French gusto in his blood, Frédéric Fekkai was even more determined upon landing on American soil in 1989. Moving head-first into “The City Where Dreams Come True” and “The City That Never Sleeps” - New York City, USA. Finding a place that can help him make his dreams come true, Frédéric pushed walls and barriers to set up beauty standards and proceeded to redefine them, saying, “I won‟t follow the rules. Succum to the trends. Or be restrained by some stiff and static style.” Frédéric had his flair, touch, and technique of a signature sexy, tousled, no- fuss hairstyle that quickly garnered attention from the masses. Combining his knowledge, french finesse, in-depth understanding of hair care, and passion for beauty, Frédéric soon became known for his creative style in the industry which motivated him to venture into the wild bravely becoming the owner of a salon that he set up in 1995. Reshaping the International Beauty Landscape in the Hair Care Category: Frédéric Fekkai went from salon owner of a luxury lifestyle brand to redesigning his flagship salon naming it FEKKAI in 2005. Now a 10,000-square-foot salon on New York City’s famous Fifth Avenue, Frédéric established FEKKAI as a hair salon service that manufactures personal hair care products. A visionary hair stylist whose skill and expertise attracted celebrities to his salon and was always demanded to be on-set during several shootings in films. From Meryl Streep, Salma Hayek, and Naomi Campbell, to fashion leaders featuring Ralph Lauren, Vogue, and Calvin Klein, the FEKKAI brand and salon was so in demand that there was a month’s long waiting list for new appointments and consultations. Understanding and Caring for Hair: “Creating the most effective and luxurious hair care that fuses innovation with expertise…” shares Frédéric, upon introducing the concept and trend of “Skinification of Hair”. Transforming ingredients to taking the form of luxury brand hair products, FEKKAI’s hair care brand aims to work like skincare products, nourishing and promoting healthy, strong, and luscious-looking locks. All of the cutting-edge natural ingredients used are backed up by science, experts, and professionals in the field. “Spend less time in the mirror and more time feeling wonderful with FEKKAI,”says Frédéric, the brand’s style expert and ambassador. Every formulation and experience is designed in such a way that invokes and promises beauty and confidence once taking a seat at one of Frédéric’s chairs at FEKKAI. Sustainably Formulating and Manufacturing FEKKAI’s Products: With ingredients sourced from nature, FEKKAI uses ingredients that are sustainably sourced taking into consideration the harmful impacts meted out to our environment’s biodiversity

3. and ecosystem. Producing sustainable hair care products that are sulfate, phthalate, and paraben-free ensures that the products do not irritate or aggravate side effects upon the use of the product. It is vegan and gluten-free ensuring safe use by people with allergy-prone skin and scalp. FEKKAI’s products are cruelty-free and promote animal preservation and conservation, as well as its containers are recyclable - promoting a clean, green, and safe planet.