Kyle Dutka When Innovative Digital Creation Strategies Meet E-Commerce Agencies

1. Kyle Dutka: When Innovative Digital Creation Strategies Meet E- Commerce Agencies E-Commerce Agencies are businesses and companies that help in the facilitation of selling the products and services that are offered by various other Brands, over the internet utilizing digital platforms. DTC (direct-to-customer) E-Commerce Brands are those enterprises that sell their products and services without any help, aid, or facilitations from retailers or other 3rd party entities. The brands interact and deliver direct results to their customers. The various facilitations and services that are provided by e-commerce agencies to other brands when working alongside them are as follows - Provide Digital Marketing Strategies, Creating or Improving Website Design, Aiding in the Website‟s UI/UX Design, Developing Brand‟s Website, Optimizing Conversions in Engagements and ROI (Return on Investments), Improving Brand‟s Identity, Search Engine Optimizations (SEO), Providing Custom Templates for Custom Website Creation and Development by Brand, etcetera. Therefore in this article, we will be exploring the journey of one such entrepreneur - Kyle Dutka, who was driven by digital marketing innovation and created the E-Commerce Agency named - “pb+j”, and partnered with Shopify Plus and Hubspot COS, to provide services in facilitating other brands in digital branding strategies through optimizing, converting, developing, improving, innovating, and providing creative e-commerce solutions. PB+J with Kyle Dutka - Co-Founder: The co-founder of the E-Commerce Agency - pb+j is Kyle Dutka. He founded this company in the year 2012 and started building and growing on digital creation strategies. „Building brave digital brands into enduring classics‟, Kyle Dutka has managed to transform E- Commerce strategy into an unconventional, unique, interesting, engaging, catchy, and modern platform so that „boring and normal‟ can be avoided. “We aim to partner with brands to design, develop, and launch new e-comm brands in only 12 weeks”. The „bread‟ that holds pb+j all together are three important attributes and their services - Strategy (from Analytics and Metrics to Growth Roadmapping), Creative (from Creative Direction to Illustrations+Graphics Design), and lastly Technology (from Website Development to Prototyping). “Embrace an Intentional Digital Strategy. Hustle in the Right direction.” This online retail innovation has succeeded in helping many brands by increasing 10x their ROI, attracting more customers, increasing their website engagements, refining their website design and development, and improving their conversion and brand identities. Through

2. cutting-edge e-commerce techniques, pb+j focuses on three important principles - Pinpointing, Creating, and Accelerating brands in their overall digital marketing strategies. Adopting an e-commerce strategy in digital marketing for brands is an essential factor that bases them as competitive, productive, beneficial, one-of-a-kind, and unique as well as can meet customer satisfaction and marketing trends in the industry. Pb+j‟s vision in Pinpointing is to accelerate and generate huge results in properly analyzing founder-led DTC Brands in uncovering weak areas, identifying opportunities, and developing clear-cut strategies to apply and meet customer expectations and insights. This focused application works for brands who have the following issues and concerns. Difficulty in customer engagement and retention to the website, Doubts about what to do and not to do, Falling back in competition, Transforming business to DTC, Figuring what are the expectations and insights of customers, Requiring answering to various related questions to the improvement of their website. Pb+j‟s vision in Creating is to partner up with founder-led DTC brands and help improve their website by building, creating, and developing projects for improvements and high- quality enhanced optimizations with strategy, design, development, content, etcetera. The need and importance in identifying, assessing, and responding are essential niches to attract, retain, provide, rise, and impress. This focused application works for brands who have the following issues and concerns. The website is visually confusing and frustrating to navigate, Doesn‟t answer what the brand provides and offers to its customers, Fails to identify and mention its demographic, Isn‟t engaging enough hence boring the interested demographic, Fails to keep up with market trends, Requires impactful and noticeable ROI. Pb+j‟s vision in Accelerating its brands' websites by working on improving their digital marketing strategies with design, innovation, and creativity so that there is a 10x increase in ROI. Using methods such as setting goals and results beforehand, measuring, testing, analyzing, and improving the website to optimize and enhance it. This focused application works for brands who have the following issues and concerns. Looking for a surge in the website‟s online executions, Losing customers, Failing to showcase the brand and its valued services properly, and their Website navigation is very slow and frustrating. In helping to accelerate brands, pb+j provides a guaranteed 3-month engagement plan to work consistently alongside them and to increase their ROI by applying CRO (Conversion Rate Optimization) so that a full and thorough analysis can be carried out in identifying all the areas that require improvement and refining. After this, the various adjustments will be made, soon after which testing of the platform and reporting results received will be provided to the brand. The various projects that pb+j has worked on are mentioned as follows. Lansinoh in e- commerce + retail, Flourish Pancakes in Shopify e-commerce website, Pins & Aces in Shopify Plus website design, Brand Your in e-commerce + B2B, Luimoto in e-commerce,

3. Peeka in e-commerce, AWDE Alchemy in e-commerce, Loulou Lollipop in e-commerce + retail, Shock Surplus in e-commerce, Sophie Grace in e-commerce + retail, Comeback Goods in e-commerce, Aria in e-commerce + retail, Loverboy in beverage + e-commerce, 49th Parallel Coffee in e-commerce, Distil in pocket products + e-commerce, Lil Helper in e- commerce, Astek Wallcoverings in e-commerce + retail, and BANFF Hopitality and Collective in restaurant + hospitality. To Conclude: Being the top-rated e-commerce agency, pb+j which was founded by Kyle Dutka in 2012 is a leader in the B2B service and excels in the design and creative departs for website improvements, brand building, ROI increasing, creations, and optimizations. Working in close collaboration with Shopify Plus and Hubspot COS, Pb+j achievements by Clutch and Visual Objects are - being named as the top 5 ranking e-commerce developer in Canada, being named as the top 10 creative and design agency, and being secured for the 3rd rank as the Canadian e-commerce developer.