How the LinkedIn Algorithm works in 2019

1. How the LinkedIn Algorithm works in 2019 The GirafeInfotisements www.thegirafe.com

2. Social Network Millions of businesses swarm on LinkedIn to find jobs to expand their network and share content and many B2B buyers rely on it to make business decisions. Whether you wish to develop your personal brand or market for some business, LinkedIn is the most reliable social network—you just need to come up with a great strategic plan for it to succeed.  With positively developed Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies, The Girafe- Best Branding Agency in Mohalihelp your brand to stay on top, not just in your customer’s mind but also in search engine results pages.

3. Let us understand how the LinkedIn algorithm works Much like Facebook and Instagram, LinkedIn gives priority to the content which is relevant, engaging, and fresh. For that matter just posting on social media is not enough, you have to stay consistent in making it into people’s feeds, and put out content that your target audience would reliably engage with. The content gets ranked according to your account’s reputation, how many users got engaged with your content, and what new is being posted.

4. There are many factors affecting your social visibility · Each time you post something on LinkedIn, the algorithm identifies whether it’s low quality, spam, or good to go. · If you pass the test, your content would appear in the feed temporarily. The LinkedIn algorithm checks how the audience reacts to your content. · Next, LinkedIn will look beyond the content of your post to scrutinize if it should stay in the users’ feeds. Based on the scrutiny, LinkedIn can remove your content from the feed. · Finally, editors review your post and they wish to know how your content is performing. As long as it receives engagement, the post stays in the feed.

5. Let your posts show up in the LinkedIn news feed Best part about the LinkedIn algorithm is that as long as your post is doing well, it will stay in the feed (even for a week), but it takes a lot of hard-work & great strategy.

6. Post Optimization You have to tailor your tactics slightly for LinkedIn. Be more professional than you are on Twitter but don’t be too formal and feel free to give your posts a sense of engagement and humor. Most LinkedIn users use their phones, so keep the content short, and interesting. Fill your content with opinions, tips, images, videos, and quotes. Use hashtags and keywords wherever you can and post at the right time—when people are more active, avoid posting during working hours.

7. Use LinkedIn’s Interest to your advantage LinkedIn recommends that your content should · Focus on the tips for growth and advancement in somebody’s career · Have great industry relevance · Be a credible and trustworthy source LinkedIn introduced native video functionality last year, so you may use it to creating and posting videos. Local events are highly favored by the LinkedIn algorithm, so prepare and spice up your videos to stand out in the feeds of thousands of people.

8. Grow your network LinkedIn identifies the relevance of your posts by looking at your audience’s careers. Since you cannot control everyone, you can still turn the table to your direction. · Ask your employees to follow your company page on LinkedIn and mention it as their work-place on their own profiles. · Start following the influential people in your industry to demonstrate your interests. · Actively participate in relevant groups and share your content when required. · Tag people when you post something, it will increase engagement.

9. Final Thoughts All you need to focus is on a content that would resonate with people in your industry. You need to optimize the time of posting the content, review your analytics regularly, and make real friends and connections. Keep working, keep engaging, and build your authority!

10. Thank youThe GirafeInfotisementswww.thegirafe.com