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On-page SEO factors haven’t changed much over the years. While every aspect of on-page SEO contributes immensely towards search ranking, here are five you definitely cannot ignore. Visit http://www.thinkbigseo.com/ to speak to an SEO consultant for more information about on-page SEO.
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TOP 5 ON-PAGE RANKING FACTORS THAT ARE PERTINENT TO SEO
ON-PAGE SEO REFERS TO: • Something within the website that • improves its search engine ranking. • This includes the HTML source code • and the content of the page.
47% of users expect your website to load quickly, in less than 2 seconds. • Each second of delay results in a • 7% reduction in conversions. • 43% of users choose a website based • on the meta descriptions.
TOP ON-PAGE RANKING FACTOR #1 - SITE SPEED • More than half of US shoppers won't buy from a site if it doesn't load quickly. • Page speed is an important ranking factor • for mobile-first index. • A typical user only waits 2 seconds • for a page to load. • Users abandon sites that take more than • 3 seconds to load. • Decreasing page load time can • drastically improve conversion.
FACTOR #2 – META CONTENT • 43% of users choose a site after reading • the meta content. • The title content should be around • 50-60 characters. • The meta description should be around • 155-160characters. • Don't stuff your keywords. • Use latent semantic indexing or • synonyms of main keywords instead.
FACTOR #3 – USER EXPERIENCE • 75% of users judge a company’s credibility based on its website design. • 50 milliseconds is all it takes for a user to form an opinion about your website. • 94% of users give importance • to look and feel of website. • Make it easy for users to find • the information they’re looking for. • Your website should be easy to navigate, legible, and use a good choice of colors.
FACTOR #4 – CRAWL FRIENDLINESS • Make it easy for spiders to crawl and • index your web pages. • When redesigning a website, • remember to keep the old URL structure. • Spell out words instead of using binary numbers on blog pages. • Interlink internal blog pages.
FACTOR #5 – CONTENT IS KING • Google loves fresh content. • Duplicate content and • thin content is penalized. • Your SEO consultant should add videos • to your site, as they are a great • way to engage users. • Write content that answers • the user's questions.
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