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Adrian Dwyer

Adrian Dwyer. Founder and former CEO Meridian Technique Ltd. Background. Founded in 1999 . . . the result of collaboration between an orthopaedic surgeon, an entrepreneur, and a software development team

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Adrian Dwyer

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  1. Adrian Dwyer Founder and former CEO Meridian Technique Ltd

  2. Background • Founded in 1999 . . . the result of collaboration between an orthopaedic surgeon, an entrepreneur, and a software development team • OrthoView - a software application that assists clinical decision-making for hip and knee replacements • Identifies bony landmarks on an x-ray • Calculates ‘best fit’ parameters for prosthetic implants • Provides auditable methodology for pre-operative planning

  3. Background • Drove a concept to a World-leading brand licensed by Fortune 500 Company’s in 4 years • Delivered a ‘must have’ product in US$100billion market • Contracts with GE Healthcare, Kodak, FujiFilm, McKesson, DePuy (Johnson & Johnson), Stryker Howmedica Osteonics, Biomet, Smith & Nephew, Zimmer etc

  4. Background • Achieved regulatory accreditations in Europe CE ISO9001:2000, USA 510(k), Australia (TGA) and Health Canada in 15 months • Lobbied the UK National Programme for IT to include mandatory functionality in all NHS Hospitals – a US$50Billion Programme . . . The largest non-military software project in the World

  5. Was it easy ? • Was the path from concept to success a straight one ? . . . . was it ‘all a bed of roses’ ?

  6. This story of an entrepreneur. . . .

  7. (some of) The Lessons I Learned • Market Awareness • Regulatory Process starts 5 seconds after the ‘EURIKA’ moment • 1st test of commercial feasibility . . . “does it do what it says on the can” • Impacts development strategy and funding req. • Sales • Most difficult to predict, yet without sales, you die

  8. GOOD LUCK

  9. Consultancy Services • Corporate Development • Strategic Planning • Early-stage fund-raising • Sales & Marketing Strategy • Partner acquisition/collaboration • Product Development and Commercialisation • 1st stage (proof of concept) and 2nd stage (low volume production) product development • Regulatory Affairs

  10. Areas of Interest • Medical Imaging • Computer Aided Diagnosis • PACS/RIS • Medical Devices • Information Technology adrian@quayside.eu.com +44 7967 650 293

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