ExecutivE MBA Program International Business Consulting Projects

1. ExecutivE MBA ProgramInternational Business Consulting Projects

2. ExectivE MBA Business Consulting • Capstone activity of the ExecutivE MBA program • Group project, usually 4-5 executive students and a graduate faculty (Ph.D.) advisor • Requires 15-20 hours/week per person for 20 weeks. • Thesis-equivalent • Typically sponsored by a business, foundation, or government agency • Provides a framework for applying the knowledge and skills gained in the Executive MBA program to a ‘real world’ business issue or objective • Prescriptive recommendations required

3. Typical ExecutivE MBA Participant • Average Age: 38 • Work/Management Experience: 15/10 yrs • Currently senior middle management or practicing professional • Gender Ratio: 55/45 male/female • Undergraduate Degrees: 40% BSBA; 34% Arts & Sciences; 26% Engineering • Last 60 undergraduate hours GPA: 3.3 • Advanced Degrees: 15%

4. Project Types • Market Entry, Expansion or Diversification • Competitive Intelligence • Market Analysis and Assessment • Financial Feasibility • Manufacturing Site Analysis & Selection • Representation/Market Development • Due Diligence • Business Startup • Other Business Consulting Needs

5. Typical Project Requirements • Define Competitive Environment • Who: Competitors • What: Market & Share Analysis • How: Sourcing; Distribution Channels • Where: Demographics • Identify Challenges: Cultural, Legal, Economic, Technological, Political • Develop and Evaluate Marketing Strategy Alternatives • Analyze Financial Feasibility • Craft and Defend Prescriptive Recommendations

6. Project Sponsors • Lindsey Irrigation - 1997 • Lucent Technologies - 1997 • MAXM - 1996 • Monsanto - 1993 • OPPD – 1999, 2001 • Oriental Trading Company - 1997 • Pfizer – 1995 • Physicians Mutual - 1994 (X2) • Sloan - 1996 • UNO EMBA - 1998, 1999, 2000 (2), 2001 (2) • UNO ICTM - 1992, 1993 • UNO Small Business Institute - 1993 • USDE - 1994, 1995 • Valmont - 1989 (X2), 1996 • Vickers - 1991 (X2) • WATS Telemarketing - 1989, 1991, 1992 • Advanced Foot & Ankle Care -2000 • AmeriCold – 1999 • American Express – 1991 • ANSTO - 2001 • Applied Communications, Inc. – 1989 • Behlen Mfg. Co. - 1994 • BiCor – 2001, 2002 • California Energy - 1996, 1998 • Cargill - 2003 • CETAC, Inc. - 1993 • CISV – 2003 • Compaq – 2002, 2003 • ConAgra – 1994, 2002 • Eurasia Foundation – 1996 • Find/SVP - 1996 • First Data Resources - 1991 • Global Resources - 1996 • Golden Rod Research - 1993 • Greystone - 1994 • HDR - 1998 • INACOM – 1997 • Indian Chicano Health Center - 2002 • Iowa Pork Producers Association – 2003 • J.C. Robinson Seed Company – 2003 • Kiewit - 1994

7. Project Location/Focus ARABIA Redemption Center Supplies ARGENTENIA Cold Storage; AUSTRALIA: Agricultural Chemical, Radiologicals, Vaccine Markets AUSTRIA: Product Sales & Distribution BELGIUM: ATM Applications & Software BRAZIL: System Management Software; Market Service Center CANADA: Health Insurance; NAFTA CHINA: Pharmaceutical Industry and Market Analysis; Pork Market CZECH & SLOVAK REPUBLICS: Sales & Distribution; Pole Manufacturing DENMARK Animal pharmaceuticals FRANCE: Direct Marketing; Cell Phones; Cheese; Software (x2) GERMANY: Competitive Intelligence HOLLAND: Manufacturing Opportunities HUNGARY: Pole Structures Market & Manufacture; Seed Corn ITALY: Direct Marketing LAOS: Canning Factory Output & Markets LITHUANIA: Free-Market transition: Bank, Tanner, Confectioner, Brewer MEXICO: NAFTA; Mining Equip; Frozen Foods; Cold Storage; Construction; Grain Storage; Protective Equip MOLDOVA: Free-Market transition: Wine, Meat, Telecom NICARAGUA: Energy Production and Sales Opportunities POLAND: Product Sales & Distribution ROMANIA: Business Opportunities; Manufacturing; Power Generation; Protective Equipment; Irrigation Systems SPAIN: Food Production SWITZERLAND: ATM Applications & Software THAILAND: Corn fractions market UNITED KINGDOM: Telecom; Cable TV; Poles; Food, ATMs, Insurance; Power; Healthcare

8. An ExecutivE MBA 2003 Project Team • Dennis Bracht, Central Corn Product Manager, J.C. Robinson Seed Company • Robin Cherek, International Sales Coordinator, Hewlett-Packard • Marie Kozel, CARE Project Lead, Nebraska Methodist Health System • Ken O’Halloran, Quality Assurance Manager, Degussa, Inc. • Volker Schulz, Software Development Analyst, First Data Resources • George Wilson, Senior Food Technologist, ConAgra Foods • Dr. Rebecca Morris, Associate Professor Project Advisor

9. Market Entry Feasibility Analysis of theHungarian Seed Corn Industryon behalf of theJ.C. Robinson Seed CompanyWaterloo, NE www.jcrob.com

10. Project Overview • Overall Objective • Research Methodology • Examples of Results • Benefits of Project

11. Overall Objective Build a complete business plan for market entry into the Hungarian seed corn market

12. Research Methodology

13. Output example of Multi-dimensional database Payment Time by Farm Size Source: 2003 EMBA Farmer Survey

14. Key Competitive Intelligence Source: 2003 EMBA Farmer Survey and Vetomag Arjegyzek Price Sheet

15. In Country Research • 2 Farmer Focus Group meetings • 33 Farm visits • 8 Production facility visits • 8 Distributors/Retailers • 7 Competitors • 8 Potential substitute contacts • 11 EU/Government • 3 Genetic suppliers • 1 Farm Show

16. Dynamic Financial Analysis Projected Cash Flow Stream

17. Summary & Educational Benefits