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This PPT tells you what mistakes you should avoid in an email marketing campaign.<br>For more information, Visit: <br>https://blog.kwikfunnels.com/10-mistakes-you-should-avoid-while-sending-emails-in-2019/<br><br>
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Email Marketing Mistakes you should avoid
Introduction • Email marketing campaign is all about promoting your product and services through email. • Email marketing is a very direct and effective way to connect with your leads and convert them into customers. • According to the survey, in 2018 about more than 3.8 billion people uses email. And it is expected to reach 5.6 billion at the end of 2019.
Importance of email marketing • Email marketing is the best communication channel as 91% of consumers checks their email daily. • It allows the business owner to reach to a large number of people in quick time at a rate of nearly nothing per message. • It is important to build a relationship with leads, current customers and even with past customers because it gave you the direct way to speak with them.
Reply and reply all option Reply and reply all is two different aspects of email marketing. Sometimes we don’t use it correctly. When you have to respond more than a single person than you use reply all. For ex- when you target group then you select reply all instead send them separately. If you want some people to see your email then you can prefer only reply with cc.
Spelling & Grammatical errors • Its become common that people do spelling and grammatical error and they don’t check before sending it. • You can write your emails in Microsoft Office and Google docs. These tools help you whenever there is a mistake about spelling and grammar while you writing. • You can take help from Grammarly tool. It can help writers in a quick time for huge grammar mistake.
Time of sending emails When you send email to try to show a bit of professionalism. Sending emails at night and weekends make feel very negative to the recipient about your familiarity with the corporate world. Try to send emails within a business hour like 8 am to 5 pm.
Neglect call to action We all know emails plays an important role in marketing tactics. Marketing tactics can’t scale users reaction without a call to action. Call to action button pushes the audience to take an instant action.
Conclusion In the world of internet marketing, we all know the importance of email marketing. It is a direct way to communicate with our leads and to convert them into customers. We can’t bear to lose them with some silly mistakes. Our mistakes make look us unprofessional to customers and they don’t like to communicate with us.
To gain more detail information, you can visit: reference https://blog.kwikfunnels.com/10-mistakes-you-should-avoid-while- sending-emails-in-2019/