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Why Thomas J Salzano Believes That Word Of Mouth Is Better Than Advertising?

"Word of mouth is a natural way to attract your targetted audience that helps to hit the peaks of success," says Thomas. Moreover, he believes that even the reviews of customers on your website, social media or other platforms are constantly impacting online sales. In his blog, he has concluded that word of mouth is better than advertising because it is all about trust, emotions, and influence.

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Why Thomas J Salzano Believes That Word Of Mouth Is Better Than Advertising?

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  1. Why Thomas J Salzano Believes That Word Of Mouth Is Better Than Advertising?

  2. This is the phase of the customer-driven market ecosystem. Therefore, most of the business owners let it be a startup or a large enterprise, everyone is rushing to find agile customer-friendly strategies to boost brand awareness. Thomas J Salzano, a famous hairstylist and a blogger based in New Jersy, have thoroughly researched the market patterns and brand awareness tactics. And to help the business owners, he has discussed why word of mouth is better than advertising for marking your brand name and accelerating the sale rate. The blogger states,"Word of Mouth is more powerful and effective than advertising. That's why industries are now more focused to connect to their customers than collecting customers."

  3. Here’s what he has dropped in his blog to support his belief that word of mouth is better than advertising:

  4. TRUST FACTOR: Trust is the essential factor that makes the word of mouth to win in the game of marketing strategies. People likely trust their friends, family members and colleagues than promotional advertisements. This statement needs no proof to be true. A happy customer is the most loyal customer you can ever have. And he/she will surely recommend others to visit your online store or avail your services or use your products. Consequently, word of mouth will do its magic and ultimately you will see an increase in the conversion as well as sale rate.

  5. MORE INFLUENCE: No matter how good your content writers and digital marketers promote your brand, there is no match in comparison to word of mouth. People are more influenced by people they love and trust and they are more likely to purchase products recommended by their friends, co-workers, and family members. Therefore, this is also termed as 'referral marketing' which is again a section of the word of mouth approach to reach people. For the same reason, many brands are adopting the 'referral code' strategy to reach a large number of audience.

  6. COST-EFFECTIVE: When we talk about businesses, it is all about doing business. The ultimate goal of every brand is to generate more revenue. Word of mouth is a cost-effective approach that is almost free. All you need is to provide customer satisfaction and stay connected to keep your loyal customers. This can be done with adequate customer-focused strategies and plans. Whereas, advertisements are a much more costly way to reach people and build your brand reputation.

  7. Thank You

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