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Citations, citations, citations! There, I said it, and Iu2019ll keep saying it until I have managed to convince every business on the web to fix their bad data. As you know, Iu2019m passionate about helping local businesses get found in search results. As local marketers, we canu2019t do our job and help these businesses if they have citations that are inaccurate or of low quality.
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Why Are Local Citations Important? A citation, as you know, is any mention of any business offline and online. While we all love when a citation includes the address, phone number and website link alongside the business name, this isn’t always the case. Inaccurate local citations damage both consumer trust and the trust search engines have in a business. This bad data is causing consumers to get lost, call bad numbers and ultimately choose the competition – you know, the competitor that actually has their local business data listed correctly on the web. Source : Advicelocal.com
Local Citation Myths vs. Facts Source : Advicelocal.com
Where to Get Citations • Local Search Engines. • Local and Niche-specific Blogs. • Industry Focused Websites and Directories. • Where Your Competitors Citations are Listed. • Local Business Organizations. Source : mixedmediaventures.com
Different Types of Local Citations • There are two different types of local citations: structured local citations and unstructured local citations which are commonly used. • The directories which are commonly found online contain structured citations with the name, contact number, address, web address of any business. • However, unstructured citations do not follow a fixed pattern they are the ones which are found in articles, newspapers, blogs etc. Source : businessblogshub.com