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Local Search Ranking Factors in 2018

Google’s ranking factors have long been a mystery – they probably keep their list in a secret vault right next to KFC’s secret recipe and the secret ingredient in Coca Cola. But digital marketers don’t give up easily. We weren’t going to sit around, waiting for the day when Google finally decides to share the list with us. We’ve been taking action year after year to find out how to optimize a local business’ online presence – if you want to see how, just request a demo today. Source: https://www.advicelocal.com/blog/local-search-ranking-factors-2019/

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Local Search Ranking Factors in 2018

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  1. Local Search Ranking Factors What’s Hot for 2019

  2. Local Search Ranking Factors in 2018 • A claimed and optimized Google My Business listing, • Number of quality citations, • Real customer reviews and ratings on authoritative sites • Strong social signals on platforms. • Backlinks from authoritative sites.

  3. Local Ranking Factors for 2019 Source : Advicelocal.com

  4. Local Ranking Factors for 2019 • Secured Sites • Mobile-friendly Websites • Long-Tail Keywords • Optimized Images Source : Advicelocal.com

  5. Local Pack/Finder Ranking Factors • Google My Business Signals (Proximity, categories, keyword in business title, etc.) 25.12% • Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 16.53% • Review Signals (Review quantity, review velocity, review diversity, etc.) 15.44% • On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 13.82% • Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 10.82% • Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 9.56% • Personalization 5.88% • Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 2.82% Source : Moz.com

  6. Localized Organic Ranking Factors • Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 27.94% • On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 26.03% • Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 11.5% • Google My Business Signals (Proximity, categories, keyword in business title, etc.) 8.85% • Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 8.41% • Personalization 7.32% • Review Signals (Review quantity, review velocity, review diversity, etc.) 6.47% • Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 3.47% Source : Moz.com

  7. Thank You

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