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2012 asc walking_thetalk_final_wnotes

Slideshow about 2012 asc walking_thetalk_final_wnotes by Tom De Ruyck

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2012 asc walking_thetalk_final_wnotes

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  1. Walking the Talk Co-creating the future of online research communities Thomas Troch Senior Research Innovator Tom De Ruyck Head of Research Communities Think Opportunity! Smart Research Technology for Cost-Conscious Times ASC | London, 27.04.2012

  2. “Market Researchers: A Compass In The Financial Sandstorm” (Bortner, 2008) Less dollars will be available for new studies… Impact of economic uncertainty on market research @thomastroch

  3. “Market Researchers: A Compass In The Financial Sandstorm” (Bortner, 2008) Less dollars will be available for new studies… … while the business will demand more new ideas than ever. Impact of economic uncertainty on market research @thomastroch

  4. “Serendip Multimedia Research Device” (Troch, 2010) Constraints and a good old paradox are the perfect ingredients to stimulate creative solutions. Background in Industrial Design thomas@insites-consulting.com @thomastroch

  5. ONLINE RESEARCH COMMUNITY @thomastroch

  6. ONLINE RESEARCH COMMUNITY carefully screened group of consumers gathered around a common interest @thomastroch

  7. joining a closed online platform longitudinal connection ONLINE managed by passionate moderators RESEARCH COMMUNITY carefully screened group of consumers gathered around a common interest @thomastroch

  8. joining a closed online platform longitudinal connection ONLINE managed by passionate moderators co-creation & collaboration perceptions motivations RESEARCH underlying emotions aspirations COMMUNITY carefully screened group of consumers gathered around a common interest @thomastroch

  9. “The capabilities of market driven organizations” (Day, 1994) How to evaluate research methodologies and stimulate research innovation? Transformational benefits Informational benefits Automational benefits @thomastroch

  10. Everybody Famous community cluster ad hoc research questions in a longitudinal community involve not more participants than necessary (50-150) Automational benefits of #MROC

  11. Everybody Famous community cluster ad hoc research questions in a longitudinal community involve not more participants than necessary (50-150) Automational benefits of #MROC

  12. Everybody Famous community cluster ad hoc research questions in a longitudinal community involve not more participants than necessary (50-150) Automational benefits of #MROC access more research results faster and in a cost-efficient way

  13. The Heineken Concept Club community longitudinal and asynchronous connection integrated multimedia tools game thinking Informational benefits of #MROC

  14. The Heineken Concept Club community longitudinal and asynchronous connection integrated multimedia tools game thinking Informational benefits of #MROC

  15. The Heineken Concept Club community longitudinal and asynchronous connection integrated multimedia tools gamethinking Informational benefits of #MROC

  16. The Heineken Concept Club community longitudinal and asynchronous connection integrated multimedia tools game thinking Informational benefits of #MROC discussions excel in number, length and richness

  17. My Transfer Idea community consecutive learning over time co-creation and iteration of ideas and concepts Transformational benefits of #MROC

  18. My Transfer Idea community consecutive learning over time co-creation and iteration of ideas and concepts Transformational benefits of #MROC

  19. My Transfer Idea community consecutive learning over time co-creation and iteration of ideas and concepts Transformational benefits of #MROC increasing the impact of research and embedding the voice of the customer within the organization

  20. How to go beyond the current benefits to combine an efficient approach with an engaging and impactful experience? Research participants Colleagues Online Research Community Clients @thomastroch

  21. #MROC Coffee&Learn.

  22. debugging and prioritizing software roadmap tips & tricks for managing MROCs guidelines for efficient analysis #MROC Coffee&Learn. Co-creation with colleagues

  23. debugging and prioritizing software roadmap tips & tricks for managing MROCs guidelines for efficient analysis #MROC Coffee&Learn. Co-creation with colleagues

  24. debugging and prioritizing software roadmap tips & tricks for managing MROCs guidelines for efficient analysis #MROC Coffee&Learn. Co-creation with colleagues

  25. debugging and software roadmap tips & tricks for managing MROCs guidelines for efficient analysis #MROC Coffee&Learn. Co-creation with colleagues automational improvements

  26. #MROC Walk the Talk community, 2012 @thomastroch

  27. #MROC Walk the Talk community, 2012 it’s not about social tools, but about collaboration fine-tuning gamification vision how to give constructive feedback Co-creation with research participants

  28. #MROC Walk the Talk community, 2012 it’s not about social tools, but about collaboration fine-tuning gamification vision how to give constructive feedback Co-creation with research participants

  29. #MROC Walk the Talk community, 2012 it’s not about social tools, but about collaboration fine-tuning gamification vision how to give constructive feedback Co-creation with research participants

  30. #MROC Walk the Talk community, 2012 it’s not about social tools, but about collaboration fine-tuning gamification vision how to give constructive feedback Co-creationwith research participants informational improvements

  31. #MROC Client Connect Day Rotterdam, 2010 @thomastroch

  32. #MROC Client Connect Day Rotterdam, 2010 tools to convince colleagues of conversation vision Impactful communication for maximum ROI tools to leverage research externally Co-creationwithclients

  33. #MROC Client Connect Day Rotterdam, 2010 tools to convince colleagues of conversation vision impactful communication for maximum ROI tools to leverage research externally Co-creationwithclients

  34. #MROC Client Connect Day Rotterdam, 2010 tools to convince colleagues of conversation vision impactful communication for maximum ROI tools to leverage research externally Co-creationwithclients

  35. #MROC Client Connect Day Rotterdam, 2010 tools to convince colleagues of conversation vision impactful communication for maximum ROI tools to leverage research externally Co-creationwithclients transformational improvements

  36. creativity is key in times of economic uncertainty do more with less and evaluate your methods co-create value with your stakeholders Conclusion

  37. creativity is key in times of economic uncertainty do more with less and evaluate your methods co-create value with your stakeholders Conclusion

  38. creativity is key in times of economic uncertainty do more with less and evaluate your methods co-create value with your stakeholders Conclusion

  39. walk the talk Conclusion thomas@insites-consulting.com @thomastroch

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