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Air France / KLM MROC project: crossing the boundary of professions

Slideshow about Air France / KLM MROC project: crossing the boundary of professions by Tom De Ruyck

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Air France / KLM MROC project: crossing the boundary of professions

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  1. boundary of PROFESSIONS Changing role of Changing role of RESEARCHERS RESEARCHERS CONSUMERS Increase the impact of research by advertising the results and organizing engaging workshops and organizing engaging workshops Increase the impact of research by advertising the results Collaborate with consumers on research and innovation tasks and innovation tasks Collaborate with consumers on research Collaborate with consumers on research Advertising Research  Deck of idea cards  Crowd interpretation game Strategic consulting  Immersion & ideation workshop  Concept selection workshop  Concept Casino workshop Innovation  Ideation tool Doing more with less Crossing the boundaries of qualitative research to increase business impact Annelies Verhaeghe Head of Research Innovation, InSites Consulting Charles Hageman Product Strategy Manager, KLM Royal Dutch Airlines Tom De Ruyck Head of Research Communities, InSites Consulting Thomas Troch Senior Research Innovator, InSites Consulting

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