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Air France / KLM MROC project: crossing the boundary of time

Slideshow about Air France / KLM MROC project: crossing the boundary of time by Tom De Ruyck

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Air France / KLM MROC project: crossing the boundary of time

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  1. boundary of TIME PARTICIPANT ENGAGEMENT RESEARCH DATA Getting the most out of previous research by playing games The power and richness of a longitudinal research method THE PAST  Board game  Connecting the dots workshop START  Market Research Online Communities 2 THE FUTURE ACROSS TIME  Daily consumer news  Highlight mailing  Intermediate update sessions REPORTING More reporting moments over time = More impact with result Doing more with less Crossing the boundaries of qualitative research to increase business impact Annelies Verhaeghe Head of Research Innovation, InSites Consulting Charles Hageman Product Strategy Manager, KLM Royal Dutch Airlines Tom De Ruyck Head of Research Communities, InSites Consulting Thomas Troch Senior Research Innovator, InSites Consulting

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