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MRS Branding & Advertising Conference - FAMOUS Community

Slideshow about MRS Branding & Advertising Conference - FAMOUS Community by Tom De Ruyck

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MRS Branding & Advertising Conference - FAMOUS Community

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  1. Everybody Famous Consumers inspiring Creativity Tom De Ruyck Head of Research Communities @ InSites Consulting Jonathan Detavernier Strategic & Digital Director @ Famous

  2. advertising = insights

  3. finding the insight

  4. 300 consumers at our fingertips

  5. not co-creation

  6. co-inspiration

  7. conversations between consumers about our topics

  8. “I run with music, because some songs remind me of people. And those people keep me going.”

  9. extension of our gut feeling

  10. How to immerse an agency with the voice of consumers on both a strategic and tactic level? @tomderuyck

  11. Bringing consumers alive… Understanding the needs of Famous by immersing in their workflow. @tomderuyck

  12. @tomderuyck

  13. @tomderuyck

  14. “I just like to share my opinion, I visit the community several times a day to check when the new topics are launched. I enjoy the variety and like to change the disturbing way advertising campaigns are launched at us sometimes. In addition, the connecting with Famous and the other community members is pretty amazing.” by Margriet @tomderuyck

  15. @tomderuyck

  16. Bringing consumers alive… through visual presence in the creative Famous spaces. @tomderuyck

  17. Small difference in clickthroughs for ad A and B, but… Consumer inspired briefing resulted in 66% of clickers in the preferred demographic versus 44% on the campaign based on the standard briefing.

  18. Consumer impact …to keep creatives in touch with a distant product category. And letting them feel, think, and act like the target group, in order to really nail it @tomderuyck

  19. Let’s talk! @tomderuyck

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