A Multi-Award-Winning Google Premier Partner

1. ServiceBrochure “Achieving Profitable Growth UsingDigital” www.novi.digital|InfoLab21,LancasterUniversity,Lancaster, LA1 4WA |01524510570|Level39, OneCanadaSquare,London, E145AB|02071006069|hello@novi.digital

2. Contents Who are novi.digital?....................................................................................................................................................................................................................................................................................... 3 Whychooseus?...........................................................................................................................................................................................................................................................................................3 What Our ClientsSay..................................................................................................................................................................................................................................................................................4 Case Study: UK Bathroom Store.........................................................................................................................................................................................................................................................4 Our AgencyTeam........................................................................................................................................................................................................................................................................................7 OurCreativeTeam......................................................................................................................................................................................................................................................................................8 Our AccountManagement........................................................................................................................................................................................................................................................................9 Our Values ....................................................................................................................................................................................................................................................................................................9 Our USPs .......................................................................................................................................................................................................................................................................................................9 Our Tools....................................................................................................................................................................................................................................................................................................10 Client and Project Management Tools ................................................................................................................................................................................................................................................10 In House Developed Tools .....................................................................................................................................................................................................................................................................10 Our Qualifications .................................................................................................................................................................................................................................................................................... 10 Our Clients ................................................................................................................................................................................................................................................................................................. 11 Our Client Journey....................................................................................................................................................................................................................................................................................12 How We Work.................................................................................................................................................................................................................................................................................................13 What’s Next? ..............................................................................................................................................................................................................................................................................................13 Three-Phase Approach.................................................................................................................................................................................................................................................................................14 Analyse........................................................................................................................................................................................................................................................................................................14 Action .......................................................................................................................................................................................................................................................................................................... 14 Maintain......................................................................................................................................................................................................................................................................................................14 Our ServiceSupport......................................................................................................................................................................................................................................................................................15 Response Times and Quality of Responses .......................................................................................................................................................................................................................................15 Business Continuity and On-Going Improvements.......................................................................................................................................................................................................................... 15 Why a Specialist Digital Marketing Agency?.............................................................................................................................................................................................................................................16 SEO Deliverables ...................................................................................................................................................................................................................................................................................... 17 Phase 1: Analyse ..................................................................................................................................................................................................................................................................................17 Phase 2: Action.....................................................................................................................................................................................................................................................................................17 Phase 3: Maintain ................................................................................................................................................................................................................................................................................17 What isn’t included: ............................................................................................................................................................................................................................................................................. 17 www.novi.digital|InfoLab21,LancasterUniversity,Lancaster, LA1 4WA |01524510570|Level39, OneCanadaSquare,London, E145AB|02071006069|hello@novi.digital

3. PPC Deliverables.......................................................................................................................................................................................................................................................................................18 Phase 1: Analyse ..................................................................................................................................................................................................................................................................................18 Phase 2: Action.....................................................................................................................................................................................................................................................................................18 Phase 3: Maintain ................................................................................................................................................................................................................................................................................18 Service Tiers....................................................................................................................................................................................................................................................................................................19 What's next?....................................................................................................................................................................................................................................................................................................20 Thank you................................................................................................................................................................................................................................................................................................... 20 www.novi.digital|InfoLab21,LancasterUniversity,Lancaster, LA1 4WA |01524510570|Level39, OneCanadaSquare,London, E145AB|02071006069|hello@novi.digital

4. Who arenovi.digital? Based in Lancaster University’s cutting edge InfoLab21 and the prestigious Level39, One Canada Square, Canary Wharf, novi.digital was founded during the latter half of 2009 by Aaron Crewe, a leading and proven digital marketing consultant with over a decade of experience in the industry. Since that time, we have gone from strength to strength, defining ourselves as award-winning leaders in the field of digital marketing with a unique emphasis on data-driven strategies that bring real results for our clients. Our proprietary software and people-focused approach makes us unique. Want to find out more? Why not watch our introductionvideo. At novi.digital, we prioritise people and their success. Whether with our employees, our clients or their customers, we understand that relationships matter. We recognise that innovation comes from skilled individuals taking pride in their work and so, with innovation in mind, we focus on employee well-being. Working together with Lancashire Mind, we have created a workplace with purpose and drive, and with pride and creativity, working together to produce positive outcomes for ourclients. Why chooseus? The novi.digital approach focuses on the fundamental purpose of marketing: To make your business money. If companies spend money on attracting a high number of visitors without tailoring their marketing efforts on ensuring that these visitors are viable leads who are interested in their products, then it is a wasted investment. It is your customers and clients that make your business a success not your ranking in search engines or the amount of traffic that you get to your website. Much of what we do involves working alongside leading organisations such as Google and Bing to educate and train because our ethos is in line with theirs. novi.digital Ltd creates realistic data-driven strategies that bring long-term, stable returns, not unstable, expensive results. We make your online presence stronger and increase your income. We analyse your customer base and target demographics. We review the journey your customers undertake when they use your website, and we consider how to enhance their experience in a way which makes them more likely to convert from a browser to a buyer. Our approach ensures we are targeting not only search queries that have a high volume but most importantly the queries most likely to generate quality convertingvisitors. Digital marketing consists of a variety of different tasks, each one differently weighted in terms of impact on the performance of a campaign. As part of our efforts, we ensure that we allocate the most appropriate time and resource to each individual task based on the factors most likely to improve performance. As a leading agency in this sector, we adapt to the rapidly changing requirements of the search engine algorithms, search engine advertising policies and changes in customer behaviour, as well as digital trends to create and maintain campaigns that stay ahead of thecurve. www.novi.digital|InfoLab21,LancasterUniversity,Lancaster, LA1 4WA |01524510570|Level39, OneCanadaSquare,London, E145AB|02071006069|hello@novi.digital

5. What Our ClientsSay Don’t just take our word for it! We are incredibly proud of what we’ve achieved and the relationships we have built with our clients. If you want to see some of our success stories and Client testimonials, please do take a look at website, and our accounts on Reviews.co.uk and Clutch.co. Please see one of our case studies below from one of our longest-standingclients. Case Study: UK BathroomStore When UK Bathroom Store contacted novi.digital (back when we were SEO 24/7), they were concerned with their search performance relative to larger businesses in their industry, and wanted to improve performance and, more importantly, drive uprevenue. During initial discussions we worked with them to pinpoint their already-existing USPs (including extensive knowledge of their product range availableto their customers, quality products at every price level, and adaptable service, working with their customers to provide better support) and developed a plan to showcase these USPs using organic SEO and paid advertising PPCprograms. “We initially approached novi.digital as were struggling to improve our organic performance and needed some help with our PPC campaign which hadbecome too much for us to handle internally. We were also starting to suffer penalties from a google update that we just didn’t know how totackle.” How Did We ResolveIt? As well as creating a PPC plan built around the Google Shopping platform (which would be updated on a regular basis according to changes in search trends and available products), novi began by identifying top priorities and implementing systems to eliminate fraudulent clicks costing money for the PPCcampaign. Wealsobeganproducingnewcontent–tailored,richcontenthighlightingthecompany’sflagshipbrands(oftenusingmultiplemarketingstreamstodirectpotentialcustomers to the site) as well as a revamped and revitalised blog with articles specifically targeting trade and individual customers. We also implemented on-site SEO targeted to develop the site’s search performance. We worked with the site’s web development team to implement and maintain structured e-commerce microdata, allowing customers searching for a particular product to instantly check availability from the search result screen. We also took steps to ‘future proof’ the site’s CMS to ensure that this microdata wouldn’t lose its value as search engine algorithms develop overtime. “After an initial meeting Aaron looked over our site but focused on the Google penalty. I was sceptical that anything could be done to rectify such a serious problem, but he was confident. The team got to work and sure enough they had the problem corrected and the penaltylifted. Since then we have worked closely with novi on all aspects of the site from on and off-site SEO, conversion rate optimisation, improving the user journeyand much more.” - Gary Foster, Managing Director ofUKBathroomStore. www.novi.digital|InfoLab21,LancasterUniversity,Lancaster, LA1 4WA |01524510570|Level39, OneCanadaSquare,London, E145AB|02071006069|hello@novi.digital

6. What Were the Outcomes? Byincorporating CRO techniquesintoourwork,wemadevisitorsmorelikelytostay,browse,andbuy,whichnotonlydroveuprevenuebut,overtime,improvedthesite’s search performance. Below you’ll see two graphs which demonstrate how the site’s performance has improved by comparing the same month in 2015 and2016. Thefirstofthesemeasurestheoverallnumberofsessions–howmanytimesthesitehasbeenvisited.Witha140%increaseinsessionsfrom2015,it’sclearthatUKBathroom Store now draws the attention of more potential customers than before. Arguably even more impressive is the second graph, which measures the increase in revenue generated for the site in the same timeframe – July 2015 used as a baselinefor July 2016’sperformance. “140% increase in revenue compared to the previous year.” • This improvement in performance can be attributed to a combination of several factors: • CRO-focused work meaning that each visitor found is more likely to become a customer thanpreviously • Enhanced site content driving more purchases percustomer • Structured metadata drawing people who already know what they want to buy to this site rather than acompetitor. www.novi.digital|InfoLab21,LancasterUniversity,Lancaster, LA1 4WA |01524510570|Level39, OneCanadaSquare,London, E145AB|02071006069|hello@novi.digital

7. What is theoutcome? UK Bathroom Store’s site now has a much stronger online presence, bothoverall and in comparison, to its major competitors, than before we began. Revenue has risen steadily and revenue streams arestronger. This composite graph shows the percentage improvement in a representative month of 2016 compared to the same timeframe just a year before using four key metrics; pages per session (which is a strong indicator of visitor engagement with the site, as they browse more pages and do more reading) up to 110% of the previous year’s performance,totaltransactions(alsoupto110%ofpreviousperformance). Thereare also two other metrics; we can see that the number of new users has increased, and we can also see that the number of sessions overall is up to 116% what it wasbefore – increasing by more than the increase in new users, showing strong clientretention. “Their approach is different from the other agencies that we have used in that they take a much deeper interest in the business and goals we are tryingto achieve rather than just focus on the ranking of a search term. It’s a strategy that we feel sets them apart and gives much better long-termresults.” What’sNext? WecontinuetorefineanddevelopourSEOwork,improvingonsiteSEO,addingfurthercontenttosupportnewbrandsandmodels,andrefiningsiteperformancetoencourage visitors to becomecustomers. In many cases we work with third party developers, web design companies and PR agencies (amongst others) to improve the results of our work and ensure that website continues to evolve and adapt to the ever-changing landscape. To this day we continue to work closely with Gary Forster, the company’s MD, providing accurate data and feedback as well as direct support for his overall marketingplan. We continue to look to the future; working as closely as we do with the company’s Managing Director, we’ve updated our plans several times as his own stated goals for the company have changed, adjusting our strategies to take into account new ambitions and new data. Our digital marketing strategies continue toevolve. At novi, we don’t rest on our laurels; there’s always something new we can do in support of our clients, and over our long history with UK Bathroom Store that’s beenproven time and again as we achieve one goal and set our sights on thenext. “One of Novi’s biggest strengths is the depth of their team. Depending on your specific need they have an expert in-house to deal with that and my advice isto use the whole team wisely; the results will speak forthemselves.” www.novi.digital|InfoLab21,LancasterUniversity,Lancaster, LA1 4WA |01524510570|Level39, OneCanadaSquare,London, E145AB|02071006069|hello@novi.digital

8. Our AgencyTeam www.novi.digital|InfoLab21,LancasterUniversity,Lancaster, LA1 4WA |01524510570|Level39, OneCanadaSquare,London, E145AB|02071006069|hello@novi.digital

9. Our CreativeTeam www.novi.digital| LancasterOffice:InfoLab21,LancasterUniversityLA1 4WA |01524510570 |LondonOffice:Level39,OneCanadaSquareE145AB |02071006069|hello@novi.digital

10. Our AccountManagement When joining novi.digital, you will be assigned a primary Account Manager and a secondary Account Manager. Both Account Managers will work together to ensure business continuity. Your primary Account Manager will be introduced to you at sign-on: They will be your first point of contact within novi.digital. They will be responsible for ensuring that your requirements are met, that you receive reports and updates to a schedule that suits you, and that you are always kept up to date on what’s happening. Technical Implementation, Strategic Implementation, and Content Teams will be there to work alongside your Account Managers in deliveringtangibles. • We have robust processes in place to ensure that our client receive the best possible service. We are committed to quality checks and internal audits which are performed face-to-face between the Process Manager and the team, as well as through reports from our project management system,Teamwork. • You will also be provided with full details regarding service levels and escalations so you can be confident from the first day onwards that you will get the very best service novi.digital can provide. • OurValues • Our valuesare: • Personalisation • Innovation • Commercialisation • Longevity • Knowledge • Efficiency OurUSPs • We’ve been a Google Partner for over 5years. • We are University-based with strong and active connections to Academic Collaborations andKTPs. • We have a diverse background of employees that bring a wealth of experience and knowledge to thetable. • We have a people-first approach, focusing on happiness and well-being at the forefront. • We have managed over £6 million in Ad Spend todate. • We are focused on generating Profit, ROI and Value for ourclients. • We have strong moral and ethical views on how business should bedone. • We measure our success on the metrics that matter for increased business growth, profitability andreturn-on-investment. • We are a Google certified Premier Partner with accreditations in Search, Mobile, Display andShopping. • We have proprietary software developed from our experience in the industry. www.novi.digital|InfoLab21,LancasterUniversity,Lancaster, LA1 4WA |01524510570|Level39, OneCanadaSquare,London,E145AB|02071006069|hello@novi.digital

11. OurTools novi.digital uses a wide range of both industry standard and in-house tools. These tools combined with our experience in data and analysis enable us to sit at the cutting edge of theindustry. • Client and Project ManagementTools • Hubspot Sales(CRM) • Xero • TeamworkProjects • In House DevelopedTools OurQualifications All client-facing and Implementation team members within novi.digital must have obtained the following as aminimum: www.novi.digital|InfoLab21,LancasterUniversity,Lancaster, LA1 4WA |01524510570|Level39, OneCanadaSquare,London,E145AB|02071006069|hello@novi.digital

12. OurClients Here is a sample of just a few of the companies that we have worked with throughout recentyears: www.novi.digital| LancasterOffice:InfoLab21,LancasterUniversityLA1 4WA |01524510570 |LondonOffice:Level39,OneCanadaSquareE145AB |02071006069|hello@novi.digital

13. Our ClientJourney www.novi.digital| LancasterOffice:InfoLab21,LancasterUniversityLA1 4WA |01524510570 |LondonOffice:Level39,OneCanadaSquareE145AB |02071006069|hello@novi.digital

14. How WeWork novi.digital uses a broad range of both industry standard and in-house tools to conduct a thorough analysis of our clients before commencing any work. Each of our clients receives a dedicated Account Manager who will collaborate with the support of experts in particular fields of digital marketing. Account Managers are assigned based on client needs and fit. We know that the primary risk to the success of any relationship, regardless of results, iscommunication. While other agencies have focused on superficial, quick-win practices, we have worked with industry leaders to anticipate technology changes that last. For example, we are presently developing our own software – Captivise - to manage pay-per-click advertising campaigns as a display of our dedication to improving industry practices. We are a certified Google Partner with a track record of successful digital marketingcampaigns. “Since having novi.digital involved, there’s been an increase in metrics across the board including a boost in yearly leads and a 20% boost in sales fromcampaigns.” • What’sNext? • If you’re as excited to work with us as we are with you, all that remains is take-on. Once you’ve signed your contract, we’re ready togo! • After joining as a novi client, we will send a couple of key questionnaires. These questionnaires will help us to confirm important details, depending on which services you will be receiving from us. You may see some, or all, of thefollowing: • A New ClientQuestionnaire • confirming who our point(s) of contact willbe • confirming your metrics forsuccess • confirming technical details about your website • confirming third party contact information • Access request guidance for GoogleAnalytics • A ‘Tone of Voice’ questionnaire to ensure content creation matches your brandvoice • As with all items we send to clients, a detailed and timely response will ensure we can work quickly and begin to get the ball-rolling veryefficiently. www.novi.digital|InfoLab21,LancasterUniversity,Lancaster, LA1 4WA |01524510570|Level39, OneCanadaSquare,London,E145AB|02071006069|hello@novi.digital

15. Three-PhaseApproach Once you’ve been successfully on-boarded, we take a three-phase approach to all work we perform: Analyse, Action, Maintain. Analyse We will only do what’s best for our clients. We Analyse your current digital marketing situation and collect historic data from you, your competitors, and the wider market. Using this information we create a SWOT analysis of your digital marketing. The SWOT Analysis is then used as the basis of a 6-month Strategy with sensible, specific, and measurable outcomes. Depending on which services you choose, you will receive the following in the first month of your time withus: Action In the next phase, we Action our findings from the Analyse phase. We put a workplan into effect. Using Teamwork, our project management system, your Account Manager will create task lists for our internal teams. Doing this in advance ensures that deadlines are met, and work happens in the most beneficial order for the bestresults. We would be happy to provide Gantt charts and in-progress reports to show you the projectedtimelines. This is not to say that plans made are unchangeable: We understand that marketing objectives can change and so can we. Working alongside you, we can adjust forecasted work to ensure it remains aligned to your plans andinitiatives. Maintain Digital Marketing requires constant attention and evolution. Your competitors won’t stay still, and neither will we. We have scheduled tasks – some occurring daily, some occurring weekly or monthly – that help us to keep an eye on what your competition is doing. We also keep an ear to the ground with major search engines in order to keep ahead of any changes that might impact on the success of yourcampaigns. We will provide you with regular reports to a schedule you require, containing information most relevant to your success metrics. These will be followed by meetings which can be done by phone, video conferencing, or in person. We propose a minimum of 6 months between anymeetings. In order to implement the software elements of whatever services we provide, we seek to include members of your IT team who are responsible for website development and maintenance. Our technical team will strive to communicate with them directly to ensure that everything is put into place to permit data collection and monitoring from the outset of any relationship going forward. We want to be an integral and supportive part of your business – a part of your team – not an outside voice whose suggestions come without respect to your existing relationships. www.novi.digital|InfoLab21,LancasterUniversity,Lancaster, LA1 4WA |01524510570|Level39, OneCanadaSquare,London,E145AB|02071006069|hello@novi.digital

16. Our ServiceSupport The most important thing for us in novi.digital is that you will never be “just another Client” regardless of whether you want a one-off project, or an on-going, fully managed service. If you work with us, then we look forward to developing a long-lasting relationship, watching your business grow and succeed. We will continue to work with you to provide support, whether that’s being available to offer advice, or being available to provide additional services depending on your requirements (subject to further costs). Because we will understand your business, we will be perfectly placed to help you growfurther. If you work with novi.digital, you will be working with an award-winning company with nearly a decade of experience at the cutting edge of digital marketing technology. Our specialists in copywriting, website maintenance, design and strategy use professional software, skill, and intuition to provide the best service we possibly can. We believe passionately in good practices within the SEO and digital marketing community, being as transparent as we possibly can to develop trust with our clients. We aim to provide a much more comprehensive service than you may findelsewhere. “novi.digital’s professionalism stands out as well as their swift issue resolution, responsiveness, and willingness to explain things in laymen’s terms. Their consistent reporting is greatly appreciated, as it helps to check on the project’sprogress.” • Response Times and Quality ofResponses • Ever since the company was founded, we have prided ourselves on providing excellent response times above and beyond that of other companies within our sector. It’s not only the speed at which we aim to reply to you, but also our level of detail that we ensure is of the highest standard. All of our team are highly trained to provide clear, concise and proactive responses meaning that you not only get a suitable solution but a forward-thinking approach to any givensituation. • Our hours of operation are between 9am – 5.00pm GMT, Monday to Friday (excluding BankHolidays) • Our main telephone number is: 01524 510570 • As our client for the duration of your contract you will receive a dedicated Account Manager within our team. All of our Account Managers have senior management on hand to assist when additional support is required alongside specialists in copywriting, development, design and strategy. When you become a client of novi.digital, you will be provided with full contact details for your account manager. They will be your main point of contact for any issues or incidents that you may need toraise. • Business Continuity and On-GoingImprovements • Digital Marketing consists of a huge variety of different tasks, each one differently weighted in terms of impact on the performance of your digital marketing. We make sure that we allocate the most appropriate time and resource to each individual task based on the factors most likely to improve performance at any time. As a leading digital marketing agency we are able to adapt to the rapidly changing requirements of the Google algorithm, Google’s advertising policies and the changes in customer behaviour as well as digital trends to create and maintain a campaign that stays ahead of thecurve. www.novi.digital| LancasterOffice:InfoLab21,LancasterUniversityLA1 4WA |01524510570 |LondonOffice:Level39,OneCanadaSquareE145AB |02071006069|hello@novi.digital

17. Why a Specialist Digital MarketingAgency? Digital Marketing is the broad term applied to any marketing methods performed via digitalmedia. Digital Marketing consists of a number of different elements which can be performed in isolation, but they are most powerful when they are performed at the same time. A social media campaign which encourages potential customers to sign up for a newsletter for an online retail discount could have an immense impact on a company’s sales revenue. Subsequently, having captured that audience, it is easier for a company to reach out to them again and again with special offers or announcements that can encourage furthersales. Digital Marketing, unlike traditional advertising techniques such as print media, allows you to target your advertisement towards people who are most likely to convert into sales while tracking the success of your campaigns. Being able to follow the performance of Digital Marketing campaigns means that you can constantly adapt and improve yourapproach. Digital Marketing is an exciting, evolving field with new theories and tools constantly being upgraded and released. Every sector and each individual business require a different approach. This is why a Digital Marketing agency with experience isneeded. novi.digital has been providing Clients with Digital Marketing expertise since 2009. Our success record in providing fully managed Digital Marketing services has won us awards and has won our Clients more business. We are able to provide the full range of managed services to Clients or support them in individual areas where they are unable to manage themin-house. “Other companies just try to justify their pay, but novi.digital is much more sincere in theirefforts.” • For us, we prefer to be experts, as such, the core elements of the digital marketing we provide are asfollows: • Search Engine Optimisation(SEO) • Pay-per-Click(PPC) www.novi.digital|InfoLab21,LancasterUniversity,Lancaster, LA1 4WA |01524510570|Level39, OneCanadaSquare,London,E145AB|02071006069|hello@novi.digital

18. SEO Deliverables Our SEO management service is separated in to 3 definitive phases which repeat every 6 months. Each phase of the process feeds into the next, ensuring a constant flow and refinement, continuous improvement, and adaptation. These phases are asfollows: Phase 1:Analyse SEO comprises of a wide range of elements. We look into the very structure of your website(s), considering the quality of content both copy and meta, the quality of links to and from pages, the level of relevance and targeting of key search terms, and how best to ensure your website becomes more visible. The Analysis phase covers these things and many more. The table below highlights some of the largertasks: Phase 2:Action Phase 3:Maintain What isn’tincluded: www.novi.digital|InfoLab21,LancasterUniversity,Lancaster, LA1 4WA |01524510570|Level39, OneCanadaSquare,London,E145AB|02071006069|hello@novi.digital

19. PPCDeliverables Our PPC management service is separated in to 3 definitive phases. Each phase of the process feeds into the next, ensuring a constant flow and refinement, continuous improvement, and adaptation. These phases are asfollows: Phase 1:Analyse Knowing your services and target market is critical to ensure that a campaign performs at the highest possible level. In some cases, a new account may be necessary to obtain higher quality scores from the outset. As part of the Analysis phase, we will audit your existing campaigns, analyse trends, perform keyword research using our in- house systems, and re-build campaigns as necessary to take advantage of newdata. Phase 2:Action Phase 3:Maintain www.novi.digital| LancasterOffice:InfoLab21,LancasterUniversityLA1 4WA |01524510570 |LondonOffice:Level39,OneCanadaSquareE145AB |02071006069|hello@novi.digital

20. The table above represents our service offering for both SEO and PPC. If these services are purchased individually these deliverables will be tailoredaccordingly. www.novi.digital | Lancaster Office: InfoLab21, Lancaster University LA1 4WA |01524 510 570 | LondonOffice:Level39, OneCanadaSquare,E145AB|02071006069|hello@novi.digital

21. What's next? If you're interested in any of our services, or you want to find out more, please don't hesitate to get in touch. One of our expert team will be able to help answer your queries and provide you with a tailored proposal designed around your business needs. We look forward to hearing fromyou! Thankyou We thank you for taking the time to read our brochure. Should you have any questions following on from reviewing this document then please do not hesitate to contact uson the contact details shown below. www.novi.digital | Lancaster Office: InfoLab21, Lancaster University LA1 4WA | 01524 510 570 | LondonOffice:Level39, OneCanadaSquare,E145AB|02071006069|hello@novi.digital