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Despite the benefits of SEO, many small businesses are still not understanding its value and ability to promote and grow their business – both online and off. In our digital day and age, small businesses need to understand the importance of investing in their web presence through SEO strategies or else they’ll see their business go in the wrong direction.
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5 Reasons Why SEO is Critical to the Success of Your Business Despite the benefits of SEO, many small businesses are still not understanding its value and ability to promote and grow their business – both online and off. In our digital day and age, small businesses need to understand the importance of investing in their web presence through SEO strategies or else they’ll see their business go in the wrong direction.
5 Reasons Why Local Businesses Should Invest in SEO 1. Cheap Investment If you budget correctly and invest in SEO, you can help get your website on the first page of Google. And it’s not hard to understand why this is significant since we all know that almost no one makes the effort of clicking beyond page one of Google results. 2. Brand awareness It’s important for your consumers to know what goods or services you offer, and you are good at it, to build trust. When you rank highly in Google, you’re getting a stamp of approval making your brand trustworthy, thereby earning people’s trust. Building up your rank takes time, but the investment is worth it if you’re interested in making a name for your brand
3. More Customers People are more likely to buy your product if they find you online and they prefer to research online before making a purchase as research shows 80-90% of customers check online reviews before making a purchase. If you happen to pop up during this search (and have great reviews), you’re more likely to have a higher conversion rate. 4. Mobile Friendly With every passing day, mobile users are increasing in comparison to desktop users, so interacting with customers online continues to become more straightforward and more of a critical component of any successful business
5. Everyone’s Doing It Your competitors are already making use of SEO strategy to get a spot in the top rankings of search engines, and it’s time you jump on the bandwagon too if you don’t want to get left behind. You can’t just sit back and rely on traditional means to run your business when your competitors are fully and smartly employing SEO strategies for their operations
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