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Tory Reiss, Adventures in Tech Presents: Marketplace Startup

Tory Reiss presents a slideshow based off of a post from his tech/startup blog, Adventures in Tech. In it, he takes a closer look at some awesome marketplace startups that have been recently been profiled in Forbes Magazine. The presentation explains what a marketplace startup is, how these particular ones are reshaping entire industries, and what we can expect from some of them in the future. Thanks for watching, and more more info, be sure to check out http://thetoryreiss.com

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Tory Reiss, Adventures in Tech Presents: Marketplace Startup

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Presentation Transcript

  1. (Marketplace) Startups to Watch By Tory Reiss

  2. Wait- What is a Marketplace Startup? • Most simple explanation: connects buyers and sellers • Aren’t focused on creating a need • Instead provide solutions for needs we didn’t know we had!

  3. What Sets Them Apart? • They challenge old corporate models • Generally strip away bureaucratic structures • Direct channels are one of their greatest assets

  4. Years ago, we wouldn’t have thought about this • Now if you’re hungry you order via seamless • Need to get somewhere in a hurry? Grab an Uber

  5. Food and transportation would be obvious industries for startups • But there are a couple making a splash in other areas…

  6. HomeJoy • Cleaning service! • Makes professional cleanings affordable • Aimed at those who would otherwise not hire a cleaning service

  7. Intuitive and user-friendly platform to help find the perfect cleaner • No longer need to screen individual applicants • In addition to the certified cleaners, all new hires are properly trained • That way, they’re able to help out, too!

  8. Traction • Traction is like a reverse of traditional marketplace startup • The buyers are the companies, and the sellers are freelancers

  9. Basically, brands outsource their advertising departments • Freelance network of media buyers, bloggers, and marketers picks up the work • Can save companies lots of money

  10. A lot of big brands are already using it • CBS • Sony • Kraft

  11. Instacart • Brings your groceries to your door • Doesn’t sound super innovative? Well…

  12. They allow shoppers to select combination goods • Breaks previous limitations • For example, ordering from Walmart meant you could only select good from that Walmart store. • Instacart shoppers run around for you, and pick up what you need

  13. Currently operates in 11 major urban areas • Plans to increase that to 15 by the end of 2015

  14. Thanks for viewing!

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