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Dive deep into the world of search intent and discover tactics to outshine competitors in the SEO game. Unleash the power of user-focused content that resonates and converts.
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SEARCH INTENT
WHAT IS SEARCH INTENT ? Search intent also known as user intent is the reason why a user types a particular query into a search engine. It represents what the user is trying to achieve with their search, whether that's finding an answer to a question, looking for a specific website, purchasing a product, or exploring a topic.
WHY SEARCH INTENT IS IMPORTANT ? ● Have a more effective content strategy: by targeting keywords that align with the needs of your target audience ● Create relevant content: by understanding your users' needs and creating content that fulfills them ● Rank higher in search results: by showing search engines that your content is valuable and relevant to their users
TYPES OF SEARCH INTENT ? NAVIGATIONAL INTENT INFORMATIONAL INTENT COMMERCIAL INTENT TRANSACTIONAL INTENT
NAVIGATIONAL INTENT INFORMATIONAL INTENT USER WANT TO FIND A SPECIFIC PAGE EXAMPLE:- FACEBOOK LOGIN USER WANT TO LEARN MORE ABOUT SOMETHING EXAMPLE:- WHAT IS SEO?
COMMERCIAL INTENT TRANSACTIONAL INTENT USER WANT TO MAKE A ACTION AS PURCHASE EXAMPLE:- BUY APPLE WATCH USER WANT TO DO RESEARCH BEFORE MAKING A PURCHASE DECISION EXAMPLE:- BEST MOBILE