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Significance of Electronic media

There are numerous careers in electronic media. Industry familiarity

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Significance of Electronic media

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  1. Significance of Electronic media

  2. Why study electronic media • Careers • There are numerous careers in electronic media • Industry familiarity & knowledge of changes • improves careers success • Understanding • Knowing media tools & impact helps • Understand how the media influences • Individual behaviors, views, opinions • Society • Teach most effective method of interacting with media

  3. Matter of Terms • Changes over the years • Radio & TV – 1st two broadcasting mediums • Local Radio & Major 3 networks dominated early broadcasts • 1960’s-70’s brought • Commercial vs public broadcasting • CATV, VCR’s, Satellite, Low Power TV (1982) • Industrial TV – Used by companies for training • Later (Corporate Video/Organizational TV) • Narrowcasting • When TV programming targeted specific audiences • What is an example of a TV station/channel that does this

  4. 1980’s • Brought more variety to TV delivery systems • Videotape, Video Stores, Cable, Satellite, Remotes • Reduced the control of the Big 3 Networks • On determining what consumers were watching • 1990’s • Growth of information access through • Cell phones, Internet (via Dial up), E-mail • Information once provided by Radio/TV available online • Webcasting, browsers, ISP’s, search engines, blogging • Began developing at faster rates

  5. 2000’s • Internet explodes as source of information • High speed access, faster computers, bigger hard drives • Allow vast amounts of information to be stored & retrieved • DVR’s replace VCR’s allowing time shifting of TV programs • Other new technology being embraced by consumers • Satellite radio, HD Radio, HDTV, Blue Ray DVD, • Digital Movie theaters, Podcasting, MP3 Players, PDA’s (Smartphones) • Texting, Social networking • What’s Next? • Are there any even newer innovations you can think of?

  6. Media Devices • How many different types of media are in your home? • Do you use all of them or only some? • Are they all used by someone? • Are they all needed?

  7. Media ownership has shifted recently (pg 7) • Landlines which were once at 100% have dropped • Cell phones have become the only phone for many • Internet access almost non-existent prior to the 90’s • Is almost a universal service • Cable TV subscribers have dropped • What are some causes for this? • Does anyone in here have a VCR in your home? • Is it used?

  8. DVD’s are now preferred due to higher quality • Video game console & DVR ownership is also growing • Why do you think there has been an increase in DVR’s • The most stable media devices • Television & Radio • Both are at almost 100% • Average home has 6 radios & 2.4 TV sets • How does your home compare

  9. Using media • People spend a great deal of time with media • Media devices are used & they are also used • Interaction with media is significant part of life • Interesting Trends • Increased use of internet has not reduce TV watching • Heavy internet users claim TV watching has increased • TV watching • Has shifted from broadcast TV more to cable TV • Has become complicated • Would a show made for the internet be considered watching TV? • Media Link

  10. Using media • Watching a Netflix video, streamed through a video game console, watched through a television • What would that be?

  11. Using media • Video games have grown tremendously • Often earning more than domestic movies • Grand Theft Auto IV - $500 million in 1st week • Internet usage has shifted over the years • There are several current categories • Today the top use of internet is Content • Followed by Communication • Next is community (Category added in 2008) • For social networking sites

  12. Functions of the Media • Traditional functions include • Entertain, Inform, Persuade • Functions have expanded as media have expanded • Presenting Entertainment • Disseminating news & information • Aiding Commerce • Transmitting Culture & Customs • Acting as A watchdog • Providing relaxation & companionship • Connecting people to each other

  13. Functions of the Media • Presenting Entertainment • The main function of many forms of electronic media • Movies, Video Games, Majority of TV programs • Internet has increased entertainment element • Due to Audio/Video elements • Why is entertainment a big part of electronic media? • Increases in technology has transformed entertainment • From passive only to incorporating interactive elements

  14. Functions of the Media • Some are dissatisfied with the entertainment function • Politicians, citizens groups, parents, etv • Complain that there is too much sex & violence on TV • Some feel that the imitation of ideas (especially reality) • Has led to poor quality programming on TV • Despite the changes and sometimes poor decisions on the part of content developers • Entertainment will no doubt continue to serve as the main function of electronic media

  15. Functions of the Media • Disseminating news & information • Electronic media provides immediate updates • For disasters, breaking news, current events • When have you turned to electronic media for more information (disasters/breaking news) • Especially radio • Because it is portable and relies less on electricity • (battery powered radios) • During disasters (tornados, hurricanes) other media often fail • (What is changing this)

  16. Functions of the Media • Disseminating news & information • Information is also useful at other times • What information do you regularly get from the media • What are your sources of news? • Everyone's interests are different • What is something that you learned more about by seeking out info online or on TV • Personalizing news • Yahoo, google news, • What are some problems with

  17. Functions of the Media • Aiding Commerce • Persuasion • Who has bought something based only on advertising? • What made you buy it? • What made the commercial/ad appealing? • Humor, Visual effects • Commercials today are not as much of a hard sell • Memorable gimmicks with brief reference to product are used more

  18. Functions of the Media • Aiding Commerce • Tailoring • Commercials may differ based on geographic region • Same show different commercials • Aired to appeal to specific audiences • Google ads • Show similar products in the side bar based on keyword searches

  19. Functions of the Media • Aiding Commerce • Shopping • Has been revolutionized through electronic media • Who has bought something online • What type of product/service, where was it bought • Advertising has become a nuisance to people • Many with DVR’s skip through them • Others ignore them or flip channels • How have advertisers adjusted to remain visible

  20. Functions of the Media • Transmitting Culture & Customs • Think of some shows that portray a culture/lifestyle • Do these shows influence perceptions of that group/culture • Unintentional • When the content broadcast associates with a group regardless of motives behind the production • Intentional • When the content purposely reflects a particular group or culture • Foreign language, religious, public service programming • Criticisms • Media often are the catalyst of stereotypes • Many stereotypes, ethnic/cultural are magnified through the media

  21. Functions of the Media • Acting as a watchdog • Watching over aspects of society • (especially government) • This role is often reserved for journalists • Watching & reporting political candidates • Reviewing new laws that affect many • Informing the public about scandal and fraud • Informing public about of information that is hard to find • Some media provide a window for us to view (CSPAN) • Some interpret information for the public • Can lead to bias &/or slanted information

  22. Functions of the Media • Providing relaxation & companionship • The television can be your friend • People who live alone • The internet/radio • Can provide entertainment or relaxing sounds • The media can provide a getaway • After a hard day it can provide relief from the rigor of daily life

  23. Functions of the Media • Connecting people to each other • How many of you have ever watched a new show or movie • And talked with your friends about it later? • A movie comes out that you never heard of • What would convince you to check it out • “Water-Cooler” Function • When people talk in groups about a show they all watched or heard recently • Today’s media is more fragmented (less people watch the same shows) • E-mail, texting, social media, internet searches • These are all methods people use to stay connected

  24. Democratization of media • People (The consumers) • Are in more control of the media than in the past. • Gatekeepers heavily influenced content in the past • Network executives, News producers, Radio music directors, etc • Their power has diminished • Due to time shifting devices • From Increased sources of media

  25. Democratization of media • How many of you have ever posted a video User-Generated Content

  26. Democratization of media • User generated content • The internet has allowed for the explosion of user generated content for people to browse • Videos & Short films • Online radio stations • Multimedia Websites • Public access channels • (Through Cable TV providers)

  27. Convergence, Proliferation & Resilience • Convergence • Bringing together various media forms & facilities • Proliferation • Distributing media content to many places through many platforms • Resilience • The ability of various forms of electronic media to adapt and continue to exist

  28. Convergence, Proliferation & Resilience • Convergence • 1 – Blending of multiple forms of media to create new ones • Radio over the internet • 2 – Blending of facilities • Cable & Phone companies offering the same thing • Proliferation • Reaching consumers through innovative ways • What is one of the strangest or odd places you have seen an advertisement? • Resilience • The fast paced media industry is constantly changing • Old media have to change or adapt to remain valid

  29. Issues & the Future • The significance of electronic media will continue to increase • People will use it now more than anytime in the past • The criticisms on media content will continue • Some of the equipment that connects people also disconnects them • Computers keep people connected online • But away from their families • With the media changing at such a rapid pace • Only time will tell what the next mediated innovation is

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