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Top 10 Reasons Why Your Mobile App Fails

Mobile application development has become tricky. Not because of the complexity in developing unique and interesting apps

TriStateTechnology
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Top 10 Reasons Why Your Mobile App Fails

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  1. Inappropriate Audience Research • Following are the steps to research your audience: • Study your industry • Understand the audience that might be interested in your apps • Note down the demographics of your mobile app users • Conduct surveys through your network or some 3rd party survey organizer

  2. Lack of Competitive Analysis • Once, you know your competition, how to work on analyzing your competitors? • How well your competitors have worked on the app idea? • Do they have apps for both – Android and iOS? • What app description they have on the Stores? • How they work on their marketing strategy?

  3. Lack of Platform Analysis • Which platform is more preferable for your audience. • Where your competition is available. • How your competitors are performing on both the platforms.

  4. Poor App Idea • Is your app idea unique? • Does your app idea solve any of the users’ needs? • How your app idea is different from your competing apps? • How much competition you have for your app idea?

  5. Inappropriate App Development Strategy • Your app development strategy needs to be appropriate in all aspects: • How will you design your app development? • How much time the design will take? • How much time the app development process will take? • How much time would you spare for testing the app? • When do you plan to launch the app?

  6. Poor UI/UX • Avoid This: • Low resolution images • Poor loading time • Broken app navigation • Tiny fonts or too big fonts • Poor connectivity to social profiles • No actions on clickable elements • Too much of page scrolling

  7. Unplanned Development Process • How to start with designing the mobile app? • Which functionality to develop first? • Which designer/developer to utilize? • How to finalize the app designs? • How much time will require in testing?

  8. Ignorance of Rigorous Testing • Each functionality needs to be tested as and when developed. • With each new developed functionality, needs to check whether the earlier functionality is not broken. • Testing is required to check whether each app integrations are working appropriately. • Whether the app is compatible on all the platforms and devices needs to be tested.

  9. Ineffective App Launch Plan • Come up with an exclusive and effective app launch marketing plan: • Use paid marketing to directly target your audience • Use social media to grab the attention and app awareness • Use PR, advertising to launch your app grand • Use content marketing to bring your app in the limelight • Use video marketing to attract your target audience

  10. Mediocre Monetization Strategy • Offer great content/stuff to download which only premium users can get an access to • Offer discounts on various offerings • Offer few amazing app features only to the premium users • Offer subscriptions to remove ads, get extra time (for gaming apps), etc.

  11. Mobile apps are a great way of doing business. But, it is important to make sure that it does not fail. • Feel free to reach us if you are looking for mobile application developmentcompany, feel free to contact us

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